{"id":23306,"date":"2021-08-31T00:00:00","date_gmt":"2021-08-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23306"},"modified":"2021-09-06T10:54:41","modified_gmt":"2021-09-06T10:54:41","slug":"echantillonnage-deux-nouvelles-gestuelles-pour-decouvrir-les-parfums","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/echantillonnage-deux-nouvelles-gestuelles-pour-decouvrir-les-parfums\/","title":{"rendered":"Echantillonnage : deux nouvelles gestuelles pour d\u00e9couvrir les parfums"},"content":{"rendered":"

iD Scent pr\u00e9sente deux nouvelles solutions d\u2019\u00e9chantillonnage toutes deux enti\u00e8rement compos\u00e9es de papier, pour une offre durable et recyclable Made in France.<\/p>\n

Un an apr\u00e8s la sortie de son \u00e9chantillon Scentouch, le sp\u00e9cialiste du marketing olfactif vient de nouveau casser les codes du march\u00e9 de l\u2019\u00e9chantillonnage avec deux nouvelles innovations. La premi\u00e8re, Scentdow\u00ae se pr\u00e9sente comme une carte avec une fen\u00eatre \u00e0 ouvrir. Une fois ouverte, cette fen\u00eatre laisse appara\u00eetre une zone d\u00e9licatement parfum\u00e9e. Cette nouvelle gestuelle cr\u00e9e la surprise et offre une r\u00e9elle exp\u00e9rience de d\u00e9couverte aux utilisateurs. La seconde nouveaut\u00e9, Scentpad\u00ae est un \u00abpad\u00bb ou cushion parfum\u00e9 plac\u00e9 \u00e0 l\u2019int\u00e9rieur d\u2019un livret imprim\u00e9. D\u00e9tachable, il s\u2019utilise en applicateur afin de d\u00e9poser la fragrance sur la peau. Le concept s\u2019inspire de la gestuelle make-up et offre un applicateur au toucher sensuel et d\u00e9licat. \u00abScentdow permet de se passer d\u2019emballage secondaire. Nul besoin de pr\u00e9voir une enveloppe, un polybag ou un fourreau. Il s\u2019agit simplement, du point de vue du mat\u00e9riau, d\u2019une carte papier\u00bb, pr\u00e9cise Maxime Caffon, pdg d\u2019iD Scent. <\/p>\n

Extrait de la revue n\u00b0 660 – Juillet\/Ao\u00fbt 2021. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

iD Scent pr\u00e9sente deux nouvelles solutions d\u2019\u00e9chantillonnage toutes deux enti\u00e8rement compos\u00e9es de papier, pour une offre durable et recyclable Made in France.<\/p>","protected":false},"author":1,"featured_media":33306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,6],"tags":[],"class_list":["post-23306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\nEchantillonnage : deux nouvelles gestuelles pour d\u00e9couvrir les parfums - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/echantillonnage-deux-nouvelles-gestuelles-pour-decouvrir-les-parfums\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Echantillonnage : deux nouvelles gestuelles pour d\u00e9couvrir les parfums - 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