{"id":23342,"date":"2021-09-13T08:23:38","date_gmt":"2021-09-13T08:23:38","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23342"},"modified":"2021-09-13T06:25:43","modified_gmt":"2021-09-13T06:25:43","slug":"van-genechten-packaging-recompense-par-les-pro-carton-awards","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/van-genechten-packaging-recompense-par-les-pro-carton-awards\/","title":{"rendered":"Van Genechten Packaging r\u00e9compens\u00e9 par les Pro Carton Awards"},"content":{"rendered":"Deux bo\u00eetes pliantes mises au point par Van Genechten Packaging (VGP) pour Bonduelle et T\u0113rvete Beer ont re\u00e7u chacune un prix de platine lors des derniers Pro Carton Awards 2021. Avec un point commun pour ces deux projets : une utilisation intelligente de la bo\u00eete pliante qui combine fonction, image de marque et protection de mani\u00e8re durable.<\/p>\n
Ainsi, l\u2019\u00e9tui carton pliable qui emballe les conserves de ma\u00efs Bonduelle \u2013 alternative au film plastique de regroupement \u2013 utilise 30% de carton en moins qu’un emballage classique, et \u00e9conomise 20% d’encre. Gr\u00e2ce \u00e0 son design, le syst\u00e8me laisse entrapercevoir \u00e0 l’acheteur suffisamment le produit pour le rassurer \u2013 sans compromettre son usage gr\u00e2ce \u00e0 une perforation facile \u00e0 ouvrir. Le jury des Pro Carton Awards a salu\u00e9 l\u2019ing\u00e9niosit\u00e9 du concept, intuitive et \u00e9coresponsable, imagin\u00e9 par l\u2019\u00e9quipe VGP de Meyzieu.<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2021\/BONUS\/sep\/vgp_article2.jpg\")
Autre projet \u00e0 avoir \u00e9t\u00e9 prim\u00e9 par les Pro Carton Awards, le coffret de la bi\u00e8re T\u0113rvete d\u00e9velopp\u00e9e par l’\u00e9quipe de Riga. R\u00e9alis\u00e9 \u00e0 partir d\u2019un carton d\u00e9cor\u00e9 par dorure \u00e0 chaud et l\u2019apposition d\u2019un vernis UV brillant, l\u2019emballage cache un design complexe : sa forme inhabituelle \u00e0 six coins offre une protection et une pr\u00e9sentation des bouteilles optimales. La fen\u00eatre d’insertion sert \u00e0 la fois de s\u00e9parateur et de support et permet au consommateur de d\u00e9couvrir directement le produit. Ici aussi, le poids du coffret a \u00e9galement \u00e9t\u00e9 travaill\u00e9 avec une quantit\u00e9 de carton minimale.<\/p>\n
\u00abJe suis honor\u00e9 que nos emballages en carton compact aient re\u00e7u la reconnaissance qu’ils m\u00e9ritent. Ils n\u00e9cessitent une expertise approfondie et sont le fruit d\u2019un travail d’\u00e9quipe. Il faut beaucoup de travail pour que l’emballage ait un usage aussi intuitif, afin qu\u2019il \u00e9pouse parfaitement le produit, sans compromis sur sa fonctionnalit\u00e9\u00bb, a comment\u00e9 Marc B\u00fcttgenbach, directeur commercial de VGP.<\/p>\n
Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Deux bo\u00eetes pliantes mises au point par Van Genechten Packaging (VGP) pour Bonduelle et T\u0113rvete Beer ont re\u00e7u chacune un prix de platine lors des derniers Pro Carton Awards 2021. Avec un point commun pour ces deux projets : une utilisation intelligente de la bo\u00eete pliante qui combine fonction, image de marque et protection de mani\u00e8re durable.<\/p>","protected":false},"author":1,"featured_media":33342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-23342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"\n
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