(www.tomorrow-wine.fr)<\/a>.<\/p>\nChaque dossier pr\u00e9sent\u00e9 par les \u00e9tudiants devra comporter un plan d\u2019action r\u00e9pondant \u00e0 la probl\u00e9matique choisie et d\u00e9coulant d\u2019une \u00e9tude de march\u00e9 et de ses principaux acteurs, avec des cibles et objectifs clairement d\u00e9finis. L\u2019an dernier, les laur\u00e9ats avaient mis en avant \u00abla place et le travail des vigneronnes en alliant \u00e0 la tradition du travail du vin les outils digitaux de la modernit\u00e9\u00bb. Quelques mois plus tard, Ekhi, du nom de la nouvelle plateforme imagin\u00e9e par les deux jeunes entrepreneuses, propose une s\u00e9lection de vins biologiques produits par des vigneronnes, est sur le point de voir le jour.<\/p>\n
Premier incubateur d\u00e9di\u00e9 au secteur viti-vinicole et \u00e0 l\u2019\u0153notourisme, Bernard Magrez Startup Win a int\u00e9gr\u00e9 le concours Tomorrow Wine pour la premi\u00e8re fois lors de l\u2019\u00e9dition pr\u00e9c\u00e9dente pour accompagner les laur\u00e9ats et s\u2019assurer de l\u2019aboutissement du projet afin de faire de Tomorrow Wine un tremplin pour l\u2019entreprenariat au sein de la fili\u00e8re vin.<\/p>\n
Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Vinventions, sp\u00e9cialiste des solutions de bouchage, lance cette ann\u00e9e la 4e \u00e9dition de son concours Tomorrow Wine. Destin\u00e9e aux \u00e9tudiants en commerce et marketing du vin, le challenge invite \u00e0 r\u00e9fl\u00e9chir aux probl\u00e9matiques actuelles auxquelles est confront\u00e9e la fili\u00e8re vin telles que la communication et le d\u00e9veloppement durable, les strat\u00e9gies de marque et d\u2019influence, la digitalisation de l\u2019offre vin, la strat\u00e9gie commerciale des caves coop\u00e9ratives\u2026 et proposer un plan d\u2019action alliant innovation & proactivit\u00e9.<\/p>","protected":false},"author":1,"featured_media":33383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-23383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"\n
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