{"id":23390,"date":"2021-09-30T00:00:00","date_gmt":"2021-09-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23390"},"modified":"2021-10-11T14:41:49","modified_gmt":"2021-10-11T14:41:49","slug":"verallia-devoile-son-carnet-de-tendances-pour-2022","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/verallia-devoile-son-carnet-de-tendances-pour-2022\/","title":{"rendered":"Verallia d\u00e9voile son carnet de tendances pour 2022"},"content":{"rendered":"

Selective Line, marque internationale haut de gamme de Verallia d\u00e9voile son nouveau Carnet de Style pour 2022. N\u00e9 d\u2019une collaboration entre l\u2019agence Carlin Creative, les \u00e9quipes marketing et les bureaux d\u2019\u00e9tudes de Verallia, ce Carnet d\u00e9crypte et anticipe depuis dix ans les futures tendances de l\u2019emballage verre premium.<\/p>\n

En 2022, de nouvelles formes standard de bouteille, inspirations et techniques de d\u00e9cors voient le jour, r\u00e9alis\u00e9es par Saga D\u00e9cor et Verallia Polska. \u00abL\u2019enjeu \u00e9tait de faire cohabiter esth\u00e9tisme et environnement. Pour y parvenir, nous avons d\u00e9fini deux tendances : Pavane, l\u2019art de cultiver l\u2019\u00e9l\u00e9gance et Happening, celui d\u2019\u00e9veiller les consciences\u00bb, explique G\u00e9raldine Bouchot, directrice \u00e9ditorial tendances et prospective chez Carlin Cr\u00e9ative. Dans ce concept Pavane \u2013 alliant raffinement et conscience durable \u2013 la bouteille Canova d\u00e9di\u00e9e aux vins p\u00e9tillants se d\u00e9marque par sa nouvelle silhouette, son volume g\u00e9n\u00e9reux, son poids l\u00e9ger, et ses finitions d\u00e9taill\u00e9es et structurales. Pour cette bouteille premium, la traditionnelle \u00e9tiquette laisse place \u00e0 un marquage \u00e0 chaud venant habiller le contenant de motifs holographiques. Quant \u00e0 la tendance Happening, la nouvelle bouteille Kazantip se pr\u00e9sente avec deux faces plates \u00e0 la piqure taill\u00e9e dans le pav\u00e9 de verre. Pour la personnalisation, la place est laiss\u00e9e aux improvisations artistiques telle que le laquage en gr\u00e8s laqu\u00e9 sur le mod\u00e8le Kobe, pour des asp\u00e9rit\u00e9s color\u00e9es et vivantes. \u00ab\u00c0 travers ce projet, nous analysons des habitudes socio-culturelles internationales pour les traduire en techniques de d\u00e9cors et en nouvelles formes de bouteilles. Nous voulons r\u00e9imaginer les standards verres traditionnels de demain et inspirer les futures cr\u00e9ations de nos clients et partenaires\u00bb, commente Karim Boussabah, directeur marketing du groupe Verallia. <\/p>\n

Extrait de la revue n\u00b0 661 – Septembre 2021. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Selective Line, marque internationale haut de gamme de Verallia d\u00e9voile son nouveau Carnet de Style pour 2022. N\u00e9 d\u2019une collaboration entre l\u2019agence Carlin Creative, les \u00e9quipes marketing et les bureaux d\u2019\u00e9tudes de Verallia, ce Carnet d\u00e9crypte et anticipe depuis dix ans les futures tendances de l\u2019emballage verre premium.<\/p>","protected":false},"author":1,"featured_media":33390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[28,11],"tags":[],"class_list":["post-23390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages"],"acf":[],"yoast_head":"\nVerallia d\u00e9voile son carnet de tendances pour 2022 - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/verallia-devoile-son-carnet-de-tendances-pour-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verallia d\u00e9voile son carnet de tendances pour 2022 - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Selective Line, marque internationale haut de gamme de Verallia d\u00e9voile son nouveau Carnet de Style pour 2022. 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