{"id":23405,"date":"2021-09-30T00:00:00","date_gmt":"2021-09-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23405"},"modified":"2021-10-14T13:51:11","modified_gmt":"2021-10-14T13:51:11","slug":"la-fontaine-a-eau-joue-la-carte-du-design","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/la-fontaine-a-eau-joue-la-carte-du-design\/","title":{"rendered":"La fontaine \u00e0 eau joue la carte du design"},"content":{"rendered":"<p>Apr\u00e8s avoir lanc\u00e9 en 2020 la premi\u00e8re bouteille recyclable sans \u00e9tiquette, Evian poursuit sa d\u00e9marche environnementale avec une fontaine \u00e0 eau XXL durable.<\/p>\n<p>Pour se faire, la marque d\u2019eau min\u00e9rale a choisi le Studio Jean-Marc Gady pour le design de sa bouteille de 6 L recyclable et fabriqu\u00e9e \u00e0 partir de 100% de mati\u00e8re recycl\u00e9e. \u00abCette fontaine XXL devait exprimer un parfait \u00e9quilibre entre puret\u00e9 et raffinement et amener de l\u2019\u00e9motion par un jeu de d\u00e9tails et de toucher de la mati\u00e8re\u00bb, pr\u00e9cise \u00c9milie Andr\u00e9, directrice artistique de Studio. Disponible en GMS, la bouteille allie esth\u00e9tisme et ergonomie pour une distribution continue et simplifi\u00e9e dans les foyers fran\u00e7ais. Allong\u00e9e dans les r\u00e9frig\u00e9rateurs ou dans les cuisines, une simple pression suffit pour lib\u00e9rer l\u2019eau de la bouteille. Cette bouteille XXL permet \u00e0 Evian de r\u00e9duire de 30% le plastique utilis\u00e9 au litre, compar\u00e9 \u00e0 un pack de six bouteilles de 1L. Le challenge de ce projet aura \u00e9t\u00e9 de trouver le meilleur compromis entre esth\u00e9tisme et contraintes techniques&nbsp;: forme, rigidit\u00e9, pr\u00e9hension, et r\u00e9sistance m\u00e9canique de la bouteille lors des \u00e9tapes de manutention et de stockage en magasin, puis lorsqu&rsquo;elle est utilis\u00e9e par les consommateurs. <\/p>\n<p><em>Extrait de la revue n\u00b0 661 &#8211; Septembre 2021. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir lanc\u00e9 en 2020 la premi\u00e8re bouteille recyclable sans \u00e9tiquette, Evian poursuit sa d\u00e9marche environnementale avec une fontaine \u00e0 eau XXL durable.<\/p>","protected":false},"author":1,"featured_media":33405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-23405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La fontaine \u00e0 eau joue la carte du design - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/la-fontaine-a-eau-joue-la-carte-du-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fontaine \u00e0 eau joue la carte du design - 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