{"id":23492,"date":"2021-10-31T00:00:00","date_gmt":"2021-10-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23492"},"modified":"2021-11-13T13:55:01","modified_gmt":"2021-11-13T13:55:01","slug":"l-echantillon-fait-la-part-belle-au-sans-contact","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/l-echantillon-fait-la-part-belle-au-sans-contact\/","title":{"rendered":"L\u2019\u00e9chantillon fait la part belle au sans contact"},"content":{"rendered":"<p>Avec la pand\u00e9mie, l\u2019\u00e9chantillonnage en point de vente a d\u00fb \u00eatre repens\u00e9 par les marques et les prestataires, avec des solutions sans contact. Objectif&nbsp;: rassurer le consommateur et s\u00e9curiser la gestuelle en point de vente. Un changement de pratique finalement jug\u00e9 salutaire pour diff\u00e9rentes raisons \u2013 notamment parce que cela redonne sa mission premi\u00e8re \u00e0 l\u2019\u00e9chantillon. Ces nouvelles habitudes devraient perdurer.<\/p>\n<p>D\u00e8s le premier confinement, Arcade Beauty a travaill\u00e9 sur des solutions de test sans contact sur le point de vente, pour le maquillage et le parfum \u2013 les produits les plus test\u00e9s en boutique. \u00abPour le maquillage, nous avons fourni aux conseill\u00e8res de vente des planches d\u2019\u00e9tiquettes avec un nuancier. Selon les besoins, elles d\u00e9tachent une ou plusieurs \u00e9tiquettes, chacune repr\u00e9sentant une petite dose pour un test couleur de rouge \u00e0 l\u00e8vres ou de fond de teint. Nous avons aussi mis au point un mod\u00e8le de spatule en carton pour une mono-utilisation\u00bb, explique Isabelle Louis, directrice marketing Europe du groupe. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2021\/REVUE\/oct\/10_21_echantillon2.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>Comme de nombreux fournisseurs, Arcade Beauty a adapt\u00e9 les outils existants pour apporter aux marques des solutions simples, efficaces et peu on\u00e9reuses. \u00abNous avons conclu un partenariat avec un fabricant de PLV pour distribuer des \u00e9chantillons, mais ce type de solution, plus lourde et couteuse, n\u2019est pas massivement choisie par les marques\u00bb, constate-t-elle. La soci\u00e9t\u00e9 a par ailleurs con\u00e7u des distributeurs en carton int\u00e9grant un rouleau distributeur de doses (blotter, ScentSeal\u00ae ou liquaTouch\u00ae pour le parfum, BeautiSeal\u00ae ou BeautiPod\u00ae pour le maquillage) \u2013 \u00e0 l\u2019instar de celui d\u00e9velopp\u00e9 pour la marque Rochas et le parfum Girl. Fix\u00e9 \u00e0 la base par un adh\u00e9sif, le distributeur contient 100 cartes ScentSeal\u00ae imprim\u00e9es, dont le revers permet au consommateur de se servir en libre-service sur le point de vente. \u00abCe changement dans la fa\u00e7on de tester incite les consommateurs \u00e0 essayer plus de produits, et redonne aussi un vrai r\u00f4le aux conseill\u00e8res de vente. Il y a aujourd\u2019hui un r\u00e9el besoin de s\u00e9curit\u00e9, et je ne suis pas s\u00fbre que l\u2019on revienne aux tests tels que nous les avons connus avant\u00bb, ajoute-t-elle. <\/p>\n<p><em>Extrait de la revue n\u00b0 662 &#8211; Octobre 2021. Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Avec la pand\u00e9mie, l\u2019\u00e9chantillonnage en point de vente a d\u00fb \u00eatre repens\u00e9 par les marques et les prestataires, avec des solutions sans contact. Objectif&nbsp;: rassurer le consommateur et s\u00e9curiser la gestuelle en point de vente. Un changement de pratique finalement jug\u00e9 salutaire pour diff\u00e9rentes raisons \u2013 notamment parce que cela redonne sa mission premi\u00e8re \u00e0 l\u2019\u00e9chantillon. Ces nouvelles habitudes devraient perdurer.<\/p>","protected":false},"author":1,"featured_media":33492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,6],"tags":[],"class_list":["post-23492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9chantillon fait la part belle au sans contact - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/l-echantillon-fait-la-part-belle-au-sans-contact\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9chantillon fait la part belle au sans contact - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Avec la pand\u00e9mie, l\u2019\u00e9chantillonnage en point de vente a d\u00fb \u00eatre repens\u00e9 par les marques et les prestataires, avec des solutions sans contact. 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