{"id":23605,"date":"2021-11-30T00:00:00","date_gmt":"2021-11-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23605"},"modified":"2021-12-15T13:31:17","modified_gmt":"2021-12-15T13:31:17","slug":"vrac-quelles-solutions-adaptees-au-marche","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/vrac-quelles-solutions-adaptees-au-marche\/","title":{"rendered":"Vrac : quelles solutions adapt\u00e9es au march\u00e9 ?"},"content":{"rendered":"

Le d\u00e9ploiement de la vente en vrac s\u2019acc\u00e9l\u00e8re, pouss\u00e9 par la publication de derniers textes l\u00e9gislatifs, notamment la loi Climat et R\u00e9silience. Sur le terrain, les acteurs du vrac planchent \u00e0 rendre leur concept z\u00e9ro d\u00e9chet coh\u00e9rent sur l\u2019ensemble de leur chaine d\u2019approvisionnement. Tout en offrant aux fabricants des PGC s\u00e9curit\u00e9, tra\u00e7abilit\u00e9 et support de communication. Retour sur les exp\u00e9rimentations et solutions d\u00e9ploy\u00e9es dans ce sens.<\/p>\n

Publi\u00e9e cet \u00e9t\u00e9, la loi Climat et R\u00e9silience pr\u00e9voit qu\u2019au 1er janvier 2030, les commerces de vente au d\u00e9\u0301tail, dont la surface est sup\u00e9\u0301rieure ou \u00e9\u0301gale \u00e0\u0300 400 m\u00b2, consacrent \u00e0\u0300 la vente de produits pr\u00e9\u0301sent\u00e9\u0301s sans emballage primaire, y compris la vente en vrac, soit au moins 20% de leur surface de vente de produits de grande consommation. Un texte qui entend donner un coup d\u2019acc\u00e9l\u00e9rateur \u00e0 un circuit, jusque l\u00e0 port\u00e9 sur la base du \u00abvolontariat\u00bb alors que les commerces de proximit\u00e9, dont font partie les magasins bio et \u00e9piceries vrac, connaissent un ralentissement global de leurs ventes ces derniers mois. \u00abLe vrac demande une r\u00e9organisation des habitudes de consommation, un effort d\u2019autant plus difficile \u00e0 amorcer en temps de p\u00e9riode de crise \u00e9conomique, et de contraintes sanitaires toujours en vigueur\u00bb, commente C\u00e9lia Rennesson, cofondatrice et directrice g\u00e9n\u00e9rale de R\u00e9seau Vrac. L\u2019association esp\u00e8re cl\u00f4turer 2021 \u00e0 un chiffre d\u2019affaires de 1,4 milliard d\u2019euros en France et reporte \u00e0 2025 son objectif d\u2019atteindre la barre des 3,2 milliards d\u2019euros. \u00abNous restons, malgr\u00e9 tout, confiants et optimistes. La derni\u00e8re \u00e9tude Nielsen de septembre 2021 montre que 37% des foyers fran\u00e7ais consomment en vrac, un taux qui reste stable. Nous avons m\u00eame augment\u00e9 la part des consommateurs r\u00e9guliers de vrac, qui passe de 46 \u00e0 50%\u00bb, ajoute la porte-parole de R\u00e9seau Vrac.<\/p>\n

Le vrac teste le r\u00e9emploi de ses emballages amont<\/strong>
\n\"TexteApr\u00e8s s\u2019\u00eatre donn\u00e9 comme priorit\u00e9 la formation des professionnels du vrac, R\u00e9seau Vrac travaille avec ses adh\u00e9rents et partenaires \u00e0 optimiser l\u2019usage des emballages en amont de la fili\u00e8re. \u00abC\u2019est une question qui nous a toujours pr\u00e9occup\u00e9 depuis nos d\u00e9buts pour \u00eatre coh\u00e9rent avec la philosophie m\u00eame du vrac. Nous constatons depuis deux ans une vraie acc\u00e9l\u00e9ration de l\u2019innovation autour de ces solutions emballages pour rendre plus vertueuse la fili\u00e8re. Elles sont certes perfectibles mais elles ont le m\u00e9rite d\u2019exister. Car il n\u2019y aura pas une solution mais plusieurs solutions pour r\u00e9pondre \u00e0 chaque besoin et ainsi arriver au z\u00e9ro d\u00e9chet\u00bb, explique C\u00e9lia Rennesson.<\/p>\n

Pour accompagner cette r\u00e9flexion, R\u00e9seau Vrac a copilot\u00e9, avec Webulk et Petrel, le Hub Vrac une exp\u00e9rimentation en 2019, qui a permis durant cinq mois en Ile-de-France, de tester une plateforme de nettoyage, reconditionnement et r\u00e9emploi des emballages de conditionnement des produits vrac utilis\u00e9s en amont de la fili\u00e8re.<\/p>\n

Extrait de la revue n\u00b0 663 – Novembre 2021. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le d\u00e9ploiement de la vente en vrac s\u2019acc\u00e9l\u00e8re, pouss\u00e9 par la publication de derniers textes l\u00e9gislatifs, notamment la loi Climat et R\u00e9silience. Sur le terrain, les acteurs du vrac planchent \u00e0 rendre leur concept z\u00e9ro d\u00e9chet coh\u00e9rent sur l\u2019ensemble de leur chaine d\u2019approvisionnement. Tout en offrant aux fabricants des PGC s\u00e9curit\u00e9, tra\u00e7abilit\u00e9 et support de communication. Retour sur les exp\u00e9rimentations et solutions d\u00e9ploy\u00e9es dans ce sens.<\/p>","protected":false},"author":1,"featured_media":33605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11,8],"tags":[],"class_list":["post-23605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-industrie"],"acf":[],"yoast_head":"\nVrac : quelles solutions adapt\u00e9es au march\u00e9 ? - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/vrac-quelles-solutions-adaptees-au-marche\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrac : quelles solutions adapt\u00e9es au march\u00e9 ? - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Le d\u00e9ploiement de la vente en vrac s\u2019acc\u00e9l\u00e8re, pouss\u00e9 par la publication de derniers textes l\u00e9gislatifs, notamment la loi Climat et R\u00e9silience. 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