{"id":23696,"date":"2022-01-31T00:00:00","date_gmt":"2022-01-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23696"},"modified":"2022-02-01T10:09:54","modified_gmt":"2022-02-01T10:09:54","slug":"liners-personnalisables-sur-canettes","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/liners-personnalisables-sur-canettes\/","title":{"rendered":"Liners personnalisables sur canettes"},"content":{"rendered":"

Amcor a lanc\u00e9 la technologie Impressions avec MGJ, producteur de rev\u00eatements \u00e0 base de mousse PE-PP et de solutions de scellage par induction pour bouchons. L\u2019id\u00e9e est de personnaliser les liners, tels que les dessous de capsules de bouteilles avec des codes QR aux logos color\u00e9s.<\/p>\n

L\u2019objectif est de promouvoir les exp\u00e9riences en ligne premium au b\u00e9n\u00e9fice des marques et des consommateurs. La technologie peut ainsi rediriger vers les sites de marques, des informations exclusives ou la recyclabilit\u00e9 des emballages. Plusieurs marques chercheraient ainsi \u00e0 interagir plus directement avec leurs consommateurs, notamment les producteurs de vins. En outre, le liner n\u2019\u00e9tant accessible qu\u2019une fois le produit ouvert, cela en fait \u00e9galement un indicateur pertinent de tra\u00e7abilit\u00e9 et d\u2019authentification.
\n(Packaging Strategies, 11 novembre 2021)<\/strong><\/p>\n

Extrait de la revue n\u00b0 664 – D\u00e9cembre 2021\/Janvier 2022. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Amcor a lanc\u00e9 la technologie Impressions avec MGJ, producteur de rev\u00eatements \u00e0 base de mousse PE-PP et de solutions de scellage par induction pour bouchons. L\u2019id\u00e9e est de personnaliser les liners, tels que les dessous de capsules de bouteilles avec des codes QR aux logos color\u00e9s.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":5,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-23696","post","type-post","status-publish","format-standard","hentry","category-article-entier"],"acf":[],"yoast_head":"\nLiners personnalisables sur canettes - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/liners-personnalisables-sur-canettes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liners personnalisables sur canettes - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Amcor a lanc\u00e9 la technologie Impressions avec MGJ, producteur de rev\u00eatements \u00e0 base de mousse PE-PP et de solutions de scellage par induction pour bouchons. 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