{"id":23815,"date":"2022-02-28T00:00:00","date_gmt":"2022-02-28T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23815"},"modified":"2022-03-15T08:22:42","modified_gmt":"2022-03-15T08:22:42","slug":"serac-poursuit-son-deploiement-a-l-international","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/serac-poursuit-son-deploiement-a-l-international\/","title":{"rendered":"Serac poursuit son d\u00e9ploiement \u00e0 l\u2019international"},"content":{"rendered":"<p>A la Fert\u00e9-Bernard, les ateliers du constructeur Serac enchainent l\u2019assemblage de lignes de conditionnement. Derni\u00e8re en date un bloc machine soufflage \/ remplissage \/ bouchage Combox de lait ultra-propre en partance pour le march\u00e9 ukrainien. En parall\u00e8le, l\u2019ouverture d\u2019un bureau russe fin 2021 vient renforcer sa pr\u00e9sence sur les march\u00e9s de l\u2019Est et lui permet d\u2019attaquer de front le march\u00e9 laitier local.<\/p>\n<p>L\u2019histoire de Serac est \u00e9troitement li\u00e9e aux produits laitiers. Elle en est m\u00eame \u00e0 l\u2019origine&nbsp;! En 1969, son fondateur Jean-Jacques Graffin \u2013 qui s\u2019est r\u00e9cemment \u00e9teint \u00e0 l\u2019\u00e2ge de 85 ans \u2013 avait r\u00e9volutionn\u00e9 les modes op\u00e9ratoires des laiteries avec une id\u00e9e simple&nbsp;: peser l\u2019emballage pendant son conditionnement. Est ainsi n\u00e9e la premi\u00e8re remplisseuse pond\u00e9rale pour bouteilles de lait. 50 ans plus tard, le secteur laitier reste le premier march\u00e9 de Serac (50% des ventes), suivis par les huiles\/sauces (20%) et l\u2019hygi\u00e8ne \/ d\u00e9tergence (20%) pour un chiffre d\u2019affaires groupe de 123 M\u20ac en 2021. \u00abNos \u00e9quipes ont depuis d\u00e9velopp\u00e9 une expertise pour les lignes de soufflage, remplissage et bouchage, o\u00f9 chaque module est r\u00e9alis\u00e9 en interne par nos \u00e9quipes. Le d\u00e9veloppement de solutions par nos \u00e9quipes de R&amp;D est un point fort qui nous diff\u00e9rencie de nos concurrents\u00bb, explique Alain Etancelin, directeur commercial EMEA de Serac. Si les origines de la soci\u00e9t\u00e9 reposent sur les bouteilles de lait, son offre s\u2019est \u00e9toff\u00e9e en 2004 avec le rachat de Nova, fabricant de remplisseuses de pots pr\u00e9form\u00e9s pour yaourts, desserts, rillettes, etc.<\/p>\n<p><strong>Ouverture d\u2019un bureau Serac en Russie<\/strong><br \/>\n<img decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2022\/REVUE\/fev\/02_22_focus2.jpg\" alt=\"Texte Alternatif\" style=\"float:right; margin: 0 0 1em 1em;\" \/>Autre atout pour le constructeur&nbsp;: son ind\u00e9pendance gr\u00e2ce \u00e0 un actionnariat familial qui lui permet de rester \u00e0 l\u2019\u00e9coute du march\u00e9 et r\u00e9agir rapidement \u00e0 ses signaux. \u00abNous avons su, avec le temps, d\u00e9ployer notre pr\u00e9sence \u00e0 l\u2019international et acqu\u00e9rir une fine connaissance de chaque march\u00e9 local\u00bb, indique Karine Cintas, assistante commerciale et marketing direct. D\u00e9j\u00e0 pr\u00e9sent au Moyen-Orient, en Afrique, en Chine ou encore en Indon\u00e9sie, Serac a choisi d\u2019ouvrir en septembre 2021 son 7e bureau \u00e0 Moscou. Trois personnes y sont pour le moment rattach\u00e9es \u00abNous accompagnons depuis 25 ans les fabricants russes depuis la France. Avec cette ouverture, nous souhaitions renforcer notre proximit\u00e9 avec les clients russophones et offrir un support au niveau local afin de faciliter l\u2019\u00e9mergence de nouveaux projets\u00bb, d\u00e9taille Alain Etancelin. Commercialement, les objectifs sont ambitieux&nbsp;: doubler voire tripler la vente de machines d\u2019ici cinq ans. Pour y parvenir, Serac compte s\u2019attaquer au cons\u00e9quent march\u00e9 laitier russe mais \u00e9galement, p\u00e9n\u00e9trer de nouveaux secteurs comme celui des huiles, sauces, lubrifiants, etc. Preuve du dynamisme du march\u00e9 r\u00e9gional, une machine Combox (photo \u00e0 droite) s\u2019appr\u00eate \u00e0 quitter les ateliers de la Fert\u00e9-Bernard pour l\u2019Ukraine. Cette ligne soufflage PET, remplissage et bouchage permettra le conditionnement de formats allant de 250 ml \u00e0 2L pour des yaourts \u00e0 boire, \u00e0 une cadence de 10 \u00e0 12 000 bouteilles par heure.<\/p>\n<p>En zone EMEA, le bureau Serac Dubai \u2013 inaugur\u00e9 il y a deux ans \u2013 se renforce et compte d\u00e9sormais cinq collaborateurs. Depuis cette base, le constructeur ambitionne de conqu\u00e9rir de nouveaux march\u00e9s en Afrique du Sud et de l\u2019Est dans les secteurs laitier, des huiles\/sauces et de l\u2019hygi\u00e8ne\/beaut\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>A la Fert\u00e9-Bernard, les ateliers du constructeur Serac enchainent l\u2019assemblage de lignes de conditionnement. Derni\u00e8re en date un bloc machine soufflage \/ remplissage \/ bouchage Combox de lait ultra-propre en partance pour le march\u00e9 ukrainien. En parall\u00e8le, l\u2019ouverture d\u2019un bureau russe fin 2021 vient renforcer sa pr\u00e9sence sur les march\u00e9s de l\u2019Est et lui permet d\u2019attaquer de front le march\u00e9 laitier local.<\/p>","protected":false},"author":1,"featured_media":33815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-23815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serac poursuit son d\u00e9ploiement \u00e0 l\u2019international - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/serac-poursuit-son-deploiement-a-l-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serac poursuit son d\u00e9ploiement \u00e0 l\u2019international - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"A la Fert\u00e9-Bernard, les ateliers du constructeur Serac enchainent l\u2019assemblage de lignes de conditionnement. 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