{"id":23832,"date":"2022-03-17T07:17:17","date_gmt":"2022-03-17T07:17:17","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23832"},"modified":"2022-03-17T07:17:17","modified_gmt":"2022-03-17T07:17:17","slug":"pot-rechargeable-l-occitane-fait-appel-a-vpi","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/","title":{"rendered":"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI"},"content":{"rendered":"

Depuis la commercialisation de sa premi\u00e8re \u00e9corecharge en 2008, la marque L\u2019Occitane en Provence poursuit son engagement \u00e0 r\u00e9duire l\u2019empreinte environnementale de ses packagings, en les inscrivant dans une d\u00e9marche d\u2019\u00e9conomie circulaire.<\/p>\n

Derni\u00e8rement, le fabricant cosm\u00e9tique a fait appel au groupe VPI (Faiveley Plast Beauty), sp\u00e9cialiste fran\u00e7ais de l\u2019injection des pi\u00e8ces plastiques au service de l\u2019industrie du luxe, pour d\u00e9cliner l\u2019un de ses produits iconiques, la Cr\u00e8me Ultra Riche Corps Karit\u00e9, en version rechargeable. Fabriqu\u00e9e en PP 100% PCR, la cupule de 200 ml offre les avantages de la pr\u00e9servation des ressources naturelles, du soutien des fili\u00e8res de recyclage et d\u2019une diminution de l\u2019empreinte environnementale de toute la supply chain, de par la l\u00e9g\u00e8ret\u00e9 inh\u00e9rente de son mat\u00e9riau. <\/p>\n

La recharge Cr\u00e8me Ultra Riche Corps Karit\u00e9 a repr\u00e9sent\u00e9 un d\u00e9fi technique majeur. Outre le choix du mat\u00e9riau, L\u2019Occitane souhaitait pour cette occasion la mise en place d\u2019une nouvelle gestuelle. La collaboration des \u00e9quipes, impliquant une \u00e9tude de conception sur la prise en main, pour le d\u00e9clipsage et le reclipsage, a permis d\u2019inventer une gestuelle intuitive et agr\u00e9able. La cupule, d\u2019une contenance de 200 ml, thermoscell\u00e9e apr\u00e8s remplissage, est vendue seule, et vient se positionner dans le packaging en aluminium acquis lors du premier achat. <\/p>\n

\u00abLa solution de recharge Cr\u00e8me Ultra Riche Corps Karit\u00e9 nous permet de r\u00e9duire significativement notre d\u00e9pendance au plastique en comparaison de l\u2019ancien produit, c\u2019est plus de 40 tonnes qui sont \u00e9conomis\u00e9es annuellement. Elle r\u00e9pond \u00e9galement \u00e0 notre ambition de maximiser notre utilisation de plastique recycl\u00e9 Post-Consommation\u00bb, a d\u00e9clar\u00e9 David Bayard, directeur R&D Packaging de L\u2019Occitane en Provence.<\/p>\n

Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Depuis la commercialisation de sa premi\u00e8re \u00e9corecharge en 2008, la marque L\u2019Occitane en Provence poursuit son engagement \u00e0 r\u00e9duire l\u2019empreinte environnementale de ses packagings, en les inscrivant dans une d\u00e9marche d\u2019\u00e9conomie circulaire.<\/p>","protected":false},"author":1,"featured_media":33832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-23832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier"],"acf":[],"yoast_head":"\nPot rechargeable : L\u2019Occitane fait appel \u00e0 VPI - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Depuis la commercialisation de sa premi\u00e8re \u00e9corecharge en 2008, la marque L\u2019Occitane en Provence poursuit son engagement \u00e0 r\u00e9duire l\u2019empreinte environnementale de ses packagings, en les inscrivant dans une d\u00e9marche d\u2019\u00e9conomie circulaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T07:17:17+00:00\" \/>\n<meta name=\"author\" content=\"admin_thopel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_thopel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\"},\"author\":{\"name\":\"admin_thopel\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5\"},\"headline\":\"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI\",\"datePublished\":\"2022-03-17T07:17:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\"},\"wordCount\":320,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg\",\"articleSection\":[\"Article entier\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\",\"name\":\"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg\",\"datePublished\":\"2022-03-17T07:17:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5\",\"name\":\"admin_thopel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g\",\"caption\":\"admin_thopel\"},\"sameAs\":[\"http:\/\/localhost:8787\/emballage_digest\"],\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_thopel\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/","og_locale":"en_GB","og_type":"article","og_title":"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI - Emballage Digest","og_description":"Depuis la commercialisation de sa premi\u00e8re \u00e9corecharge en 2008, la marque L\u2019Occitane en Provence poursuit son engagement \u00e0 r\u00e9duire l\u2019empreinte environnementale de ses packagings, en les inscrivant dans une d\u00e9marche d\u2019\u00e9conomie circulaire.","og_url":"https:\/\/www.emballagedigest.fr\/en\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/","og_site_name":"Emballage Digest","article_published_time":"2022-03-17T07:17:17+00:00","author":"admin_thopel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin_thopel","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/"},"author":{"name":"admin_thopel","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5"},"headline":"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI","datePublished":"2022-03-17T07:17:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/"},"wordCount":320,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg","articleSection":["Article entier"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/","url":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/","name":"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg","datePublished":"2022-03-17T07:17:17+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/dotclear\/images\/2022\/BONUS\/mars\/occitane_article.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/pot-rechargeable-l-occitane-fait-appel-a-vpi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Pot rechargeable : L\u2019Occitane fait appel \u00e0 VPI"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/d01fbac1f378e2f5e4096082cdf68ae5","name":"admin_thopel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cf644f6475359b596b81b10a64f989df38f1238649f7e33f97f69519e42dfbf?s=96&d=mm&r=g","caption":"admin_thopel"},"sameAs":["http:\/\/localhost:8787\/emballage_digest"],"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_thopel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/23832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=23832"}],"version-history":[{"count":0,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/23832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/33832"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=23832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=23832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=23832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}