{"id":23885,"date":"2022-03-31T00:00:00","date_gmt":"2022-03-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23885"},"modified":"2022-04-19T12:07:23","modified_gmt":"2022-04-19T12:07:23","slug":"un-pot-rechargeable-pour-une-creme-iconique","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/un-pot-rechargeable-pour-une-creme-iconique\/","title":{"rendered":"Un pot rechargeable pour une cr\u00e8me iconique"},"content":{"rendered":"

Depuis la commercialisation de sa premi\u00e8re \u00e9corecharge en 2008, la marque L\u2019Occitane en Provence poursuit son engagement \u00e0 r\u00e9duire l\u2019empreinte environnementale de ses packagings, en les inscrivant dans une d\u00e9marche d\u2019\u00e9conomie circulaire.<\/p>\n

Derni\u00e8rement, le fabricant cosm\u00e9tique a fait appel au groupe VPI (Faiveley Plast Beauty), sp\u00e9cialiste fran\u00e7ais de l\u2019injection des pi\u00e8ces plastiques au service de l\u2019industrie du luxe, pour d\u00e9cliner l\u2019un de ses produits iconiques, la Cr\u00e8me Ultra Riche Corps Karit\u00e9, en version rechargeable. Fabriqu\u00e9e en PP 100% PCR, la cupule de200 ml offre les avantages de la pr\u00e9servation des ressources naturelles, du soutien des fili\u00e8res de recyclage et d\u2019une diminution de l\u2019empreinte environnementale de toute la supply chain, de par la l\u00e9g\u00e8ret\u00e9 inh\u00e9rente de son mat\u00e9riau.
\nUn simple geste intuitif de d\u00e9clipsage et reclipsage permet de changer la cupule vide par une nouvelle. Cette derni\u00e8re, thermoscell\u00e9e apr\u00e8s remplissage, est vendue seule, et vient se positionner dans le pot en aluminium acquis lors du premier achat. \u00abLa solution de recharge Cr\u00e8me Ultra Riche Corps Karit\u00e9 nous permet de r\u00e9duire significativement notre d\u00e9pendance au plastique en comparaison de l\u2019ancien produit, c\u2019est plus de 40 tonnes qui sont \u00e9conomis\u00e9es annuellement. Elle r\u00e9pond \u00e9galement \u00e0 notre ambition de maximiser notre utilisation de plastique recycl\u00e9 post-consommation\u00bb, a d\u00e9clar\u00e9 David Bayard, directeur R&D Packaging de L\u2019Occitane en Provence.
\nFournisseur : VPI<\/strong><\/p>\n

Extrait de la revue n\u00b0 666 – Mars 2022. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Depuis la commercialisation de sa premi\u00e8re \u00e9corecharge en 2008, la marque L\u2019Occitane en Provence poursuit son engagement \u00e0 r\u00e9duire l\u2019empreinte environnementale de ses packagings, en les inscrivant dans une d\u00e9marche d\u2019\u00e9conomie circulaire.<\/p>","protected":false},"author":1,"featured_media":33885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-23885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"\nUn pot rechargeable pour une cr\u00e8me iconique - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/un-pot-rechargeable-pour-une-creme-iconique\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un pot rechargeable pour une cr\u00e8me iconique - 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