{"id":23984,"date":"2022-04-30T00:00:00","date_gmt":"2022-04-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23984"},"modified":"2022-05-17T15:39:01","modified_gmt":"2022-05-17T15:39:01","slug":"les-sticks-accelerent-leur-transformation","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/les-sticks-accelerent-leur-transformation\/","title":{"rendered":"Les sticks acc\u00e9l\u00e8rent leur transformation"},"content":{"rendered":"Jusqu\u2019alors r\u00e9serv\u00e9 aux d\u00e9odorants, filtres solaires ou produits pour les l\u00e8vres, le stick entame un nouveau cycle avec l\u2019av\u00e8nement des formules solides. Les fournisseurs s\u2019emploient \u00e0 faire \u00e9voluer cet emballage pour le rendre plus durable et d\u00e9sirable.<\/p>\n
La tendance aux formules solides se confirme. La dynamique b\u00e9n\u00e9ficie au format stick, avec des demandes accrues pour des produits visage et corps. De nombreuses marques se lancent sur ce cr\u00e9neau, ajoutant un stick \u00e0 leurs gammes : des masques par exemple (Klorane, La Ros\u00e9e, Sephora Collection), des nettoyants visage (Merci Handy, ou Diadermine avec son exfoliant visage), des hydratants (Kiko, ou Milk Makeup avec l\u2019huile hydratante visage et corps), des soins divers (gomme Pore-Less de Clarins, s\u00e9rum en b\u00e2ton de Tatcha), des produits de maquillage comme du countouring (Kiko, Sephora Collection) ou du fond de teint (Milk Makeup). Outre les classiques d\u00e9odorants ou sticks solaires, ce packaging gagne donc du terrain avec des propositions in\u00e9dites \u2013 notamment chez les marques ind\u00e9pendantes, ou dans des pays comme les Etats-Unis, o\u00f9 ce format est tr\u00e8s appr\u00e9ci\u00e9.<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2022\/REVUE\/av\/04_22_stick2.jpg\")
Pour r\u00e9pondre \u00e0 cette nouvelle tendance, les fournisseurs adaptent leur gamme. Le groupe Alb\u00e9a a, par exemple, lanc\u00e9 de nouvelles contenances de stick adapt\u00e9es aux soins du corps. \u00abLes marques fourmillent d\u2019envie, mais les demandes ou les id\u00e9es sont encore peu pr\u00e9cises : il s\u2019agit d\u2019inventer une nouvelle gestuelle ou une nouvelle utilisation pour un produit. Cela permet de retrouver une dynamique de co-d\u00e9veloppement avec nos clients\u00bb, constate Bertrand de La Tour d\u2019Artaise, vice-pr\u00e9sident marketing &, innovation Alb\u00e9a Cosmetics & Fragrance. Givenchy a ainsi lanc\u00e9 des parfums en stick, ce qui repr\u00e9sente un grand travail de R&D pour la marque afin d\u2019adapter la formule au pack. \u00abParfois, il est n\u00e9cessaire d\u2019am\u00e9liorer l\u2019\u00e9tanch\u00e9it\u00e9 des sticks, en travaillant sur un m\u00e9canisme airtight par exemple, ou en rajoutant des nervures sur la base pour renforcer son adh\u00e9rence avec le capot afin d\u2019\u00e9viter les bulles d\u2019air\u00bb, ajoute-t-il.<\/p>\n
![\"Texte](\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2022\/REVUE\/av\/04_22_stick3.jpg\")
De premi\u00e8res tentatives pouss\u00e9es par les d\u00e9os<\/strong>
\nSur la cat\u00e9gorie des d\u00e9odorants, la demande pour des emballages mono-mat\u00e9riaux est grande \u2013 les formules \u00e9voluant aussi vers plus de naturalit\u00e9. Le format d\u00e9odorant a peu chang\u00e9 et les marques sont en recherche d\u2019innovation. Il existe, par exemple, quelques d\u00e9odorants rechargeables sur le march\u00e9, principalement propos\u00e9s par des marques ind\u00e9pendantes (900care, Respire, We are Wild). La marque Dove (groupe Unilever) a elle aussi con\u00e7u un d\u00e9odorant rechargeable, pour l\u2019instant uniquement disponible aux Etats-Unis. L\u2019emballage, qui inclut une base en acier, est garanti \u00e0 vie. Les recharges sont conditionn\u00e9es dans du papier. C\u2019est un rare exemple, tr\u00e8s peu de grandes marques se positionnant sur ce cr\u00e9neau. \u00abJe pense que c\u2019est d\u00fb aux contraintes techniques et d\u2019industrialisation. Il faut adapter les lignes de production, et trouver la bonne \u00e9quation \u00e9conomique\u00bb, analyse Bertrand de La Tour d\u2019Artaise. <\/p>\nExtrait de la revue n\u00b0 667 – Avril 2022. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"Jusqu\u2019alors r\u00e9serv\u00e9 aux d\u00e9odorants, filtres solaires ou produits pour les l\u00e8vres, le stick entame un nouveau cycle avec l\u2019av\u00e8nement des formules solides. Les fournisseurs s\u2019emploient \u00e0 faire \u00e9voluer cet emballage pour le rendre plus durable et d\u00e9sirable.<\/p>","protected":false},"author":1,"featured_media":33984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,11,6],"tags":[],"class_list":["post-23984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\n
Les sticks acc\u00e9l\u00e8rent leur transformation - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/les-sticks-accelerent-leur-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les sticks acc\u00e9l\u00e8rent leur transformation - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Jusqu\u2019alors r\u00e9serv\u00e9 aux d\u00e9odorants, filtres solaires ou produits pour les l\u00e8vres, le stick entame un nouveau cycle avec l\u2019av\u00e8nement des formules solides. 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