{"id":23985,"date":"2022-04-30T00:00:00","date_gmt":"2022-04-30T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=23985"},"modified":"2022-05-17T15:40:23","modified_gmt":"2022-05-17T15:40:23","slug":"meiyume-devoile-ses-nouveaux-concepts-lors-de-ses-creative-days","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/meiyume-devoile-ses-nouveaux-concepts-lors-de-ses-creative-days\/","title":{"rendered":"Meiyume d\u00e9voile ses nouveaux concepts lors de ses Creative Days"},"content":{"rendered":"

Fin mars, durant une semaine, le bureau parisien du groupe hongkongais Meiyume organisait ses Creative Days dans un concept store mont\u00e9 sp\u00e9cialement pour l\u2019occasion. Depuis sa derni\u00e8re \u00e9dition en 2020 dans son showroom, la filiale fran\u00e7aise n\u2019avait pas pu accueillir \u2013 Covid oblige \u2013 ses clients pour \u00e9changer sur ces nouveaux concepts. Et ils \u00e9taient nombreux pour cet acteur 360\u00b0, couvrant un large panel d\u2019expertises allant de la formulation \u00e0 la distribution en passant par les emballages primaires.<\/p>\n

\u00abNotre force r\u00e9side dans notre offre full-service, mais nous nous d\u00e9marquons aujourd\u2019hui par notre capacit\u00e9 \u00e0 prototyper rapidement un produit et \u00e0 jouer le r\u00f4le d\u2019\u00aborchestrateur\u00bb en nous appuyant sur des technologies partenaires pour offrir des exp\u00e9riences d\u2019achat digitales uniques et personnalis\u00e9es aux consommateurs. L\u2019animation des points de vente et la r\u00e9cup\u00e9ration des datas sont actuellement au c\u0153ur des enjeux strat\u00e9giques de nos clients. Avec comme objectifs de g\u00e9n\u00e9rer plus de trafic et donc de business pour la partie retail mais \u00e9galement d\u2019optimiser la supply chain\u00bb, explique Fran\u00e7ois Camilli, Senior Vice President Meiyume. Les marques \u00e9taient ainsi invit\u00e9es \u00e0 visiter trois espaces th\u00e9matiques autour de la beaut\u00e9 naturelle et durable, du nouveau luxe \u00e9cologique et des exp\u00e9riences interactives de demain.<\/p>\n

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C\u00f4t\u00e9 packaging, l\u2019on pouvait ainsi d\u00e9couvrir toute une offre en pulpe moul\u00e9e \u00e0 base de fibres de bambou et de bagasse : capots pour parfums (Green Fragrances Caps), rouges \u00e0 l\u00e8vres (Neo Pulp), contenants pour cosm\u00e9tique solide (Molded Pulp Solid Copia), palettes maquillage (Molded Pulp Palette)\u2026 ; des habillages coton, jute ou n\u00e9opr\u00e8ne pour bouteilles vins & spiritueux (Ice Jacket) ; des sticks papier ou en PCR ; des gammes de flacons et pots cosm\u00e9tiques \u00e0 base de plastiques collect\u00e9s au large des littoraux (50 km des c\u00f4tes) et transform\u00e9s \u00e0 nouveaux en r\u00e9sines (Ocean Bound Range) ; une d\u00e9clinaison de packagings premium en aluminium : des pots rechargeables, des flacons pompes avec insert PET et sleeve aluminium (Ecoskin), des rouges \u00e0 l\u00e8vres full aluminium sans insert, rechargeables et recyclables \u00e9quip\u00e9s d\u2019un syst\u00e8me de fermeture du capot brevet\u00e9 (Smart Click System), etc. ; des boites coffrets en fer blanc totalement d\u00e9pliables pour faciliter le transport ou encore des \u00e9tiquettes photoluminescentes r\u00e9alis\u00e9es \u00e0 partir d\u2019ABS charg\u00e9 avec 40% de pigments activ\u00e9s par le noir.<\/p>\n
Extrait de la revue n\u00b0 667 – Avril 2022. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"
Fin mars, durant une semaine, le bureau parisien du groupe hongkongais Meiyume organisait ses Creative Days dans un concept store mont\u00e9 sp\u00e9cialement pour l\u2019occasion. Depuis sa derni\u00e8re \u00e9dition en 2020 dans son showroom, la filiale fran\u00e7aise n\u2019avait pas pu accueillir \u2013 Covid oblige \u2013 ses clients pour \u00e9changer sur ces nouveaux concepts. Et ils \u00e9taient nombreux pour cet acteur 360\u00b0, couvrant un large panel d\u2019expertises allant de la formulation \u00e0 la distribution en passant par les emballages primaires.<\/p>","protected":false},"author":1,"featured_media":33985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11,6],"tags":[],"class_list":["post-23985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\nMeiyume d\u00e9voile ses nouveaux concepts lors de ses Creative Days - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/meiyume-devoile-ses-nouveaux-concepts-lors-de-ses-creative-days\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meiyume d\u00e9voile ses nouveaux concepts lors de ses Creative Days - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Fin mars, durant une semaine, le bureau parisien du groupe hongkongais Meiyume organisait ses Creative Days dans un concept store mont\u00e9 sp\u00e9cialement pour l\u2019occasion. 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