{"id":24125,"date":"2022-06-30T07:27:45","date_gmt":"2022-06-30T07:27:45","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=24125"},"modified":"2022-06-30T07:27:45","modified_gmt":"2022-06-30T07:27:45","slug":"pernod-ricard-lance-une-etiquette-digitale-pour-mieux-informer-le-consommateur","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/pernod-ricard-lance-une-etiquette-digitale-pour-mieux-informer-le-consommateur\/","title":{"rendered":"Pernod Ricard lance une \u00e9tiquette digitale pour mieux informer le consommateur"},"content":{"rendered":"<p>Dans le secteur des vins et des spiritueux, Pernod Ricard annonce le lancement, \u00e0 l\u2019\u00e9chelle mondiale, d\u2019un dispositif d\u2019\u00e9tiquetage digital permettant de mieux informer les consommateurs sur les produits qu\u2019ils ach\u00e8tent et leur consommation responsable. Objectif&nbsp;: r\u00e9pondre aux attentes du grand public pour plus de transparence sur le contenu des produits et plus d\u2019informations en mati\u00e8re de sant\u00e9. Un programme pilote sera lanc\u00e9 en Europe en juillet 2022, avant d\u2019\u00eatre \u00e9tendu au monde entier et \u00e0 l\u2019ensemble des marques du groupe d\u2019ici \u00e0 2024.<\/p>\n<p>Dans ce cadre, toutes les bouteilles des marques de Pernod Ricard seront ainsi bient\u00f4t \u00e9quip\u00e9es d\u2019un QR code qui figurera sur leur contre-\u00e9tiquette. Une fois scann\u00e9 avec un smartphone, ce code dirigera directement le consommateur vers une plateforme lui apportant des informations sur&nbsp;: la liste des ingr\u00e9dients et les informations nutritionnelles compl\u00e8tes, fournies en partenariat avec les associations europ\u00e9ennes des vins et des spiritueux&nbsp;; les risques associ\u00e9s \u00e0 la consommation d\u2019alcool sur la sant\u00e9 ainsi qu\u2019une aide permettant de trouver les informations pertinentes dans chaque pays&nbsp;; les recommandations sur la consommation responsable \u00e9mises par chaque Etat comportant notamment les instructions des autorit\u00e9s de sant\u00e9 sur la quantit\u00e9 d\u2019alcool \u00e0 ne pas d\u00e9passer, sur les personnes qui ne doivent pas consommer d\u2019alcool, ainsi qu\u2019un lien vers un site d\u2019information des consommateurs. Tous les contenus seront adapt\u00e9s aux sp\u00e9cificit\u00e9s locales, notamment aux recommandations en mati\u00e8re de consommation d\u2019alcool qui diff\u00e8rent d\u2019un pays \u00e0 l\u2019autre, et disponibles dans la langue du pays. <\/p>\n<p><em>Reproduction interdite sauf accord \u00e9crit d&rsquo;Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le secteur des vins et des spiritueux, Pernod Ricard annonce le lancement, \u00e0 l\u2019\u00e9chelle mondiale, d\u2019un dispositif d\u2019\u00e9tiquetage digital permettant de mieux informer les consommateurs sur les produits qu\u2019ils ach\u00e8tent et leur consommation responsable. Objectif&nbsp;: r\u00e9pondre aux attentes du grand public pour plus de transparence sur le contenu des produits et plus d\u2019informations en mati\u00e8re de sant\u00e9. Un programme pilote sera lanc\u00e9 en Europe en juillet 2022, avant d\u2019\u00eatre \u00e9tendu au monde entier et \u00e0 l\u2019ensemble des marques du groupe d\u2019ici \u00e0 2024.<\/p>","protected":false},"author":1,"featured_media":34125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[],"tags":[],"class_list":["post-24125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pernod Ricard lance une \u00e9tiquette digitale pour mieux informer le consommateur - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/pernod-ricard-lance-une-etiquette-digitale-pour-mieux-informer-le-consommateur\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pernod Ricard lance une \u00e9tiquette digitale pour mieux informer le consommateur - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Dans le secteur des vins et des spiritueux, Pernod Ricard annonce le lancement, \u00e0 l\u2019\u00e9chelle mondiale, d\u2019un dispositif d\u2019\u00e9tiquetage digital permettant de mieux informer les consommateurs sur les produits qu\u2019ils ach\u00e8tent et leur consommation responsable. 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