{"id":24144,"date":"2022-07-12T06:07:47","date_gmt":"2022-07-12T06:07:47","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=24144"},"modified":"2023-01-20T17:25:19","modified_gmt":"2023-01-20T16:25:19","slug":"quatre-marques-du-groupe-pierre-fabre-desormais-en-vrac","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/quatre-marques-du-groupe-pierre-fabre-desormais-en-vrac\/","title":{"rendered":"Quatre marques du groupe Pierre Fabre d\u00e9sormais en vrac"},"content":{"rendered":"<p>Cinq formules d\u2019hygi\u00e8ne corporelle et capillaire des marques A-Derma, Ducray, Eau Thermale Av\u00e8ne et Klorane, sont \u00e0 pr\u00e9sent disponibles \u00e0 la vente en vrac dans trois pharmacies situ\u00e9es en Occitanie, la r\u00e9gion o\u00f9 est implant\u00e9 le groupe Pierre Fabre depuis sa cr\u00e9ation. Une quatri\u00e8me pharmacie situ\u00e9e \u00e0 Barcelone, la filiale historique de l\u2019entreprise, proposera le vrac en septembre.<\/p>\n<p>Depuis d\u00e9but janvier, deux marques du groupe Pierre Fabre, A-Derma et Klorane<strong>,<\/strong> s\u2019essaient au z\u00e9ro d\u00e9chet avec six formules d\u2019hygi\u00e8ne corporelle et capillaire disponibles en vrac, au LAB, le concept store Pierre Fabre \u00e0 Toulouse.<\/p>\n<p>D\u00e8s l\u2019ouverture du LAB, concept store et lieu d\u2019innovation des Laboratoires Pierre Fabre au c\u0153ur de Toulouse, de nombreux clients avaient communiqu\u00e9 leur envie d\u2019une consommation plus responsable. Apr\u00e8s l\u2019installation d\u2019un dispositif de collecte pour le recyclage des flacons, une fontaine \u00e0 formules a rapidement \u00e9t\u00e9 mise \u00e0 disposition pour proposer la vente en vrac de formules de soins et d\u2019hygi\u00e8ne des marques A-Derma, Ducray, Eau Thermale Av\u00e8ne et Klorane \u00e0 l\u2019aide de bouteilles en verre r\u00e9utilisables.<\/p>\n<p>\u00abCette exp\u00e9rience z\u00e9ro d\u00e9chet a beaucoup plu aux consommateurs venus nous rendre visite depuis plus d\u2019un an. Une fois convaincus, ils reviennent sur place avec leur flacon pour le remplir \u00e0 nouveau. Le meilleur d\u00e9chet est celui que l\u2019on ne produit pas\u00a0! Le vrac a toute sa place en pharmacie, et nous sommes tr\u00e8s heureux de voir que ce projet se concr\u00e9tise\u00bb, <img decoding=\"async\" style=\"float: left; margin: 0 1em 1em 0;\" src=\"https:\/\/www.emballagedigest.fr\/dotclear\/images\/2022\/BONUS\/juil\/fabre_article1.jpg\" alt=\"Texte Alternatif\" \/>commente Marie Chenal, responsable consommateur et exp\u00e9rience retail dermo-cosm\u00e9tique.<\/p>\n<p>Le concept-store toulousain continue en parall\u00e8le d\u2019innover et de proposer de nouvelles formules en vrac aux consommateurs, avec pour la premi\u00e8re fois le bain de bouche Eluday Protect disponible dans des flacons en 300 ou 500 ml<\/p>","protected":false},"excerpt":{"rendered":"<p>Cinq formules d\u2019hygi\u00e8ne corporelle et capillaire des marques A-Derma, Ducray, Eau Thermale Av\u00e8ne et Klorane, sont \u00e0 pr\u00e9sent disponibles \u00e0 la vente en vrac dans trois pharmacies situ\u00e9es en Occitanie, la r\u00e9gion o\u00f9 est implant\u00e9 le groupe Pierre Fabre depuis sa cr\u00e9ation. Une quatri\u00e8me pharmacie situ\u00e9e \u00e0 Barcelone, la filiale historique de l\u2019entreprise, proposera le vrac en septembre.<\/p>","protected":false},"author":1,"featured_media":35900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4,65],"tags":[],"class_list":["post-24144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quatre marques du groupe Pierre Fabre d\u00e9sormais en vrac - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/quatre-marques-du-groupe-pierre-fabre-desormais-en-vrac\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quatre marques du groupe Pierre Fabre d\u00e9sormais en vrac - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Cinq formules d\u2019hygi\u00e8ne corporelle et capillaire des marques A-Derma, Ducray, Eau Thermale Av\u00e8ne et Klorane, sont \u00e0 pr\u00e9sent disponibles \u00e0 la vente en vrac dans trois pharmacies situ\u00e9es en Occitanie, la r\u00e9gion o\u00f9 est implant\u00e9 le groupe Pierre Fabre depuis sa cr\u00e9ation. 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