{"id":24212,"date":"2022-08-31T00:00:00","date_gmt":"2022-08-31T00:00:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=24212"},"modified":"2022-09-13T08:57:48","modified_gmt":"2022-09-13T08:57:48","slug":"emballages-en-verre-une-situation-inedite","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/emballages-en-verre-une-situation-inedite\/","title":{"rendered":"Emballages en verre : une situation in\u00e9dite"},"content":{"rendered":"

L\u2019ann\u00e9e 2021 repr\u00e9sente la plus forte croissance de la production jamais enregistr\u00e9e pour les emballages en verre pour aliments et boissons. L\u2019industrie du verre doit r\u00e9pondre \u00e0 la demande \u00e9lev\u00e9e du march\u00e9 tout en faisant face \u00e0 une crise mondiale extr\u00eamement p\u00e9nalisante. Les verriers poursuivent leurs investissements pour augmenter leurs capacit\u00e9s et d\u00e9carboner les process de fabrication.<\/p>\n

Le volume de la production industrielle d\u2019emballages en verrepour le secteur de l\u2019alimentation et des boissons a augment\u00e9 de 5% par rapport aux chiffres de 2020, pour atteindre son plus haut niveau jamais enregistr\u00e9. Selon les nouvelles donn\u00e9es publi\u00e9es par la FEVE (F\u00e9d\u00e9ration Europ\u00e9enne du Verre d\u2019Emballage), plus de 23,4 millions de tonnes \u2013 soit 83,3 milliards de bouteilles et pots, ont \u00e9t\u00e9 produites pour les march\u00e9s europ\u00e9ens et mondiaux en 2021. Depuis 2012, la production de verre d\u2019emballage a augment\u00e9 de 18,6%, \u00e0 un taux de croissance moyen de 1,7% par an.<\/p>\n

L\u2019industrie se porte donc tr\u00e8s bien : \u00abla production atteint des niveaux record historiques en termes de volumes et nous faisons le maximum pour r\u00e9pondre \u00e0 la demande du march\u00e9 qui est exceptionnelle en ce moment. Dans ce contexte d\u2019incertitude, de confusion, on dirait que les consommateurscherchent la s\u00e9curit\u00e9 et l\u2019authenticit\u00e9 dans tout, m\u00eame au niveau de l\u2019emballage pour leurs produits pr\u00e9f\u00e9r\u00e9s. Nous travaillons \u00e0 plein r\u00e9gime et \u0153uvrons pour retrouver une situation normale mais cette crise est une temp\u00eate dans laquelle toute l\u2019industrie et toutes activit\u00e9s commerciales se retrouvent. Cela ne d\u00e9pend pas que de nous : nous souffrons de l\u2019impact du co\u00fbt \u00e9nerg\u00e9tique et des tensions concernant la fourniture de gaz au niveau international et europ\u00e9en\u00bb, r\u00e9sume Michael Delle Selve, responsable marketing et communication de la FEVE. Le gaz constitue 80% de l\u2019\u00e9nergie du verre. Une grande probl\u00e9matique face \u00e0 la flamb\u00e9e des prix de l\u2019\u00e9nergie. \u00abAujourd\u2019hui, le MWh de gaz s\u2019\u00e9l\u00e8ve \u00e0 100-120 \u20ac \u2013 au lieu de 20-30 \u20ac avant la crise. Par ailleurs, l\u2019inflation est forte sur diff\u00e9rents postes, comme le transport. Tout ceci a une incidence consid\u00e9rable sur les co\u00fbts de production et impacte les prix de ventes\u00bb, souligne Jacques Bordat, pr\u00e9sident de la F\u00e9d\u00e9ration des Industries du Verre.<\/p>\n

S\u2019adapter au contexte mondial<\/strong>
\n\"TexteSur le march\u00e9 fran\u00e7ais, une part importante d\u2019emballages en verre vides \u2013 autour de 40% \u2013 est import\u00e9e de pays europ\u00e9ens proches, dont certains plus comp\u00e9titifs. \u00abCela fait partie des strat\u00e9gies d\u2019achat des clients. Nous d\u00e9couvrons aussi l\u2019ampleur des achats de bouteilles en Russie : des acteurs sont aujourd\u2019hui en difficult\u00e9 et se tournent vers les fournisseurs fran\u00e7ais\u00bb, ajoute-t-il. \u00abNous vivons une situation in\u00e9dite et devons g\u00e9rer \u00e0 la fois des ph\u00e9nom\u00e8nes internes et externes. La demande est forte, boost\u00e9e par les ventes de vin \u00e0 l\u2019export \u2013 surtout aux Etats-Unis, et coupl\u00e9e \u00e0 une demande nationale stable. A ceci s\u2019ajoute une situation concurrentielle avec les verriers de la p\u00e9ninsule ib\u00e9rique, d\u00e9tenant environ 30% de part du march\u00e9 fran\u00e7ais. Depuis quelques mois, ils privil\u00e9gient leurs march\u00e9s nationaux, ce qui g\u00e9n\u00e8re un d\u00e9ficit de verre en France. Par ailleurs, les importations de verre d\u2019Ukraine et de Russie ont cess\u00e9. Face \u00e0 la p\u00e9nurie, nous faisons le maximum. Nous devons parfois proposer \u00e0 nos clients des alternatives : \u00e0 ceux qui souhaitaient une bouteille blanche, on peut en fournir une en teinte fonc\u00e9e, ou bien utiliser des stocks dormants en d\u00e9pannage\u00bb, explique Christine Bour, directrice commerciale d\u2019O-I Glass sur l\u2019Europe de l\u2019Ouest. Le groupe r\u00e9percute une partie des augmentations. \u00abToutes les composantes de nos co\u00fbts sont inflationnistes et des produits commencent \u00e0 manquer, comme des palettes. Notre d\u00e9ficit d\u2019inflation est \u00e9norme car non report\u00e9 l\u2019ann\u00e9e derni\u00e8re : nous tenions \u00e0 respecter les contrats sign\u00e9s\u00bb, ajoute-t-elle. <\/p>\n

Extrait de la revue n\u00b0 670 – Juillet\/Ao\u00fbt 2022. Reproduction interdite sauf accord \u00e9crit d’Emballage Digest ou mention du support<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L\u2019ann\u00e9e 2021 repr\u00e9sente la plus forte croissance de la production jamais enregistr\u00e9e pour les emballages en verre pour aliments et boissons. L\u2019industrie du verre doit r\u00e9pondre \u00e0 la demande \u00e9lev\u00e9e du march\u00e9 tout en faisant face \u00e0 une crise mondiale extr\u00eamement p\u00e9nalisante. Les verriers poursuivent leurs investissements pour augmenter leurs capacit\u00e9s et d\u00e9carboner les process de fabrication.<\/p>","protected":false},"author":1,"featured_media":34212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,11],"tags":[],"class_list":["post-24212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-emballages"],"acf":[],"yoast_head":"\nEmballages en verre : une situation in\u00e9dite - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/emballages-en-verre-une-situation-inedite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emballages en verre : une situation in\u00e9dite - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"L\u2019ann\u00e9e 2021 repr\u00e9sente la plus forte croissance de la production jamais enregistr\u00e9e pour les emballages en verre pour aliments et boissons. L\u2019industrie du verre doit r\u00e9pondre \u00e0 la demande \u00e9lev\u00e9e du march\u00e9 tout en faisant face \u00e0 une crise mondiale extr\u00eamement p\u00e9nalisante. 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