{"id":34504,"date":"2022-11-10T08:43:54","date_gmt":"2022-11-10T07:43:54","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=34504"},"modified":"2022-11-10T08:43:57","modified_gmt":"2022-11-10T07:43:57","slug":"le-verre-element-de-valorisation-des-vins-blancs","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/le-verre-element-de-valorisation-des-vins-blancs\/","title":{"rendered":"Le verre, \u00e9l\u00e9ment de valorisation des vins blancs"},"content":{"rendered":"<p><strong>Dans une derni\u00e8re \u00e9tude r\u00e9alis\u00e9e par IRI* \u00e0 la demande de la F\u00e9d\u00e9ration des Industries du Verre, la cat\u00e9gorie des vins blancs s\u2019av\u00e8re \u00eatre la seule cat\u00e9gorie en croissance (+ 3 ML) sur le march\u00e9 des vins tranquilles en grande distribution, lui en retrait depuis 2021 et la fin des confinements en France. Source de valorisation, la bouteille en verre se veut primordiale. En effet, plus la part du verre dans un rayon est forte, plus la valeur de celui-ci est \u00e9lev\u00e9e (+1,5 pt par rapport \u00e0 2020). En mars 2022, de nouveaux chiffres tendaient \u00e0 confirmer la dynamique du verre : sur les douze mois de 2021, le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par le verre avait progress\u00e9 tandis qu\u2019il avait diminu\u00e9 pour tous les autres types de contenants.<\/strong><\/p>\n\n\n\n<p>\u00ab&nbsp;Le march\u00e9 du vin, strat\u00e9gique pour les verriers, fait face \u00e0 une baisse constante ces derni\u00e8res ann\u00e9es. Avec cette nouvelle \u00e9tude IRI, et dans la continuit\u00e9 de notre d\u00e9marche initi\u00e9e en 2021, nous souhaitons apporter un \u00e9clairage et proposer des cl\u00e9s de compr\u00e9hension du march\u00e9 afin de renforcer le dialogue entre les verriers et leurs diff\u00e9rents partenaires de la fili\u00e8re, producteurs ou distributeurs. Dans la continuit\u00e9 de la pr\u00e9c\u00e9dente \u00e9tude qui r\u00e9v\u00e9lait notamment le r\u00f4le fondamental de la bouteille en verre dans la valorisation et l\u2019attractivit\u00e9\u0301 du lin\u00e9aire vin, cette nouvelle \u00e9tude focalis\u00e9e sur les vins blancs, la seule cat\u00e9gorie en croissance, d\u00e9montre la capacit\u00e9 de la bouteille en verre \u00e0 contribuer \u00e0 la valorisation de ce segment au sein de ce rayon en grande distribution. Une nouvelle fois, cette \u00e9tude d\u00e9montre la dynamique de l\u2019emballage verre face aux autres contenants&nbsp;\u00bb, a comment\u00e9 Jacques Bordat, pr\u00e9sident de la F\u00e9d\u00e9ration des Industries du Verre.<\/p>\n\n\n\n<p>En hypermarch\u00e9 comme en supermarch\u00e9, le verre appara\u00eet comme le plus performant : plus la place accord\u00e9e aux BIB est importante et moins le lin\u00e9aire des blancs est performant. Sans d\u00e9grader les volumes, le d\u00e9veloppement de la place accord\u00e9e \u00e0 la bouteille 75 cl permet de dynamiser le chiffre d\u2019affaires g\u00e9n\u00e9r\u00e9 par le lin\u00e9aire des blancs.<\/p>\n\n\n\n<p><em>*M\u00e9thodologie de l\u2019\u00e9tude lin\u00e9aires men\u00e9e par IRI du 4 janvier 2021 au 2 janvier 2022. Etude de dispersion de la part de lin\u00e9aire (PDL) des BIB, men\u00e9e sur 52 semaines sur l\u2019ann\u00e9e 2021, au sein du rayon des vins tranquilles blancs (tous types de vins confondus), en hypermarch\u00e9s (HM = points de vente > 2500m\u00b2), puis en supermarch\u00e9s (SM = points de vente >400m\u00b2 et &lt;2500m\u00b2).<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/11\/verre_newsite2.jpg\" alt=\"\" class=\"wp-image-34506\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/11\/verre_newsite2.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/11\/verre_newsite2-300x176.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/11\/verre_newsite2-768x449.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/11\/verre_newsite2-18x12.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Dans une derni\u00e8re \u00e9tude r\u00e9alis\u00e9e par IRI* \u00e0 la demande de la F\u00e9d\u00e9ration des Industries du Verre, la cat\u00e9gorie des vins blancs s\u2019av\u00e8re \u00eatre la seule cat\u00e9gorie en croissance (+ 3 ML) sur le march\u00e9 des vins tranquilles en grande distribution, lui en retrait depuis 2021 et la fin des confinements en France. Source de [&hellip;]<\/p>","protected":false},"author":2,"featured_media":34505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[5,28],"tags":[],"class_list":["post-34504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le verre, \u00e9l\u00e9ment de valorisation des vins blancs - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/le-verre-element-de-valorisation-des-vins-blancs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le verre, \u00e9l\u00e9ment de valorisation des vins blancs - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Dans une derni\u00e8re \u00e9tude r\u00e9alis\u00e9e par IRI* \u00e0 la demande de la F\u00e9d\u00e9ration des Industries du Verre, la cat\u00e9gorie des vins blancs s\u2019av\u00e8re \u00eatre la seule cat\u00e9gorie en croissance (+ 3 ML) sur le march\u00e9 des vins tranquilles en grande distribution, lui en retrait depuis 2021 et la fin des confinements en France. 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