{"id":35556,"date":"2023-01-18T18:01:55","date_gmt":"2023-01-18T17:01:55","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=35556"},"modified":"2023-01-18T18:01:57","modified_gmt":"2023-01-18T17:01:57","slug":"coca-cola-teste-la-technologie-navilens-sur-ces-packs-de-sodas","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/coca-cola-teste-la-technologie-navilens-sur-ces-packs-de-sodas\/","title":{"rendered":"Coca-Cola teste la technologie NaviLens sur ces packs de sodas"},"content":{"rendered":"<p><strong>Similaire \u00e0 un QR code mais d\u00e9tectable en une fraction de seconde et jusqu\u2019\u00e0 trois m\u00e8tres de distance par un smartphone, NaviLens est pour la premi\u00e8re fois d\u00e9ploy\u00e9e par le groupe Coca-Cola Europacific Partners (CCEP) sur de grands multi-packs de canettes de No\u00ebl (24 et 30 ml). Les codes figureront sur l\u2019ext\u00e9rieur du carton. Une avanc\u00e9e technologique qui s\u2019adresse aux personnes malvoyantes. <\/strong><\/p>\n\n\n\n<p>\u00abCes derni\u00e8res devraient avoir le m\u00eame acc\u00e8s et le m\u00eame choix que leurs homologues voyants, mais actuellement, les informations importantes sur les emballages sont souvent en tr\u00e8s petits caract\u00e8res, ce qui les rend difficiles, voire impossibles \u00e0 lire. Une technologie telle que NaviLens change la donne et permet aux aveugles et aux malvoyants d\u2019acc\u00e9der de mani\u00e8re ind\u00e9pendante aux informations essentielles figurant sur les emballages\u00bb, explique Marc Powell, responsable de l\u2019innovation en mati\u00e8re d\u2019accessibilit\u00e9 au RNIB. Le projet pilote lanc\u00e9 au Royaume-Uni concerne les packs \u00e0 partager sur le th\u00e8me des f\u00eates de Coca-Cola Original Taste, Coca-Cola Zero Sugar et Coca-Cola Zero Sugar Cherry disponibles en magasin et arborant le P\u00e8re No\u00ebl Sundblom pour se faire remarquer dans les rayons. La promotion s\u2019appliquera aux grandes bouteilles PET (1,25 litre, 1,75 litre et 2 litres) et aux emballages multiples de canettes.<br><strong>Fournisseur\u00a0: RNIB<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Similaire \u00e0 un QR code mais d\u00e9tectable en une fraction de seconde et jusqu\u2019\u00e0 trois m\u00e8tres de distance par un smartphone, NaviLens est pour la premi\u00e8re fois d\u00e9ploy\u00e9e par le groupe Coca-Cola Europacific Partners (CCEP) sur de grands multi-packs de canettes de No\u00ebl (24 et 30 ml). Les codes figureront sur l\u2019ext\u00e9rieur du carton. Une [&hellip;]<\/p>","protected":false},"author":2,"featured_media":35557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-35556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coca-Cola teste la technologie NaviLens sur ces packs de sodas - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/coca-cola-teste-la-technologie-navilens-sur-ces-packs-de-sodas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola teste la technologie NaviLens sur ces packs de sodas - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Similaire \u00e0 un QR code mais d\u00e9tectable en une fraction de seconde et jusqu\u2019\u00e0 trois m\u00e8tres de distance par un smartphone, NaviLens est pour la premi\u00e8re fois d\u00e9ploy\u00e9e par le groupe Coca-Cola Europacific Partners (CCEP) sur de grands multi-packs de canettes de No\u00ebl (24 et 30 ml). Les codes figureront sur l\u2019ext\u00e9rieur du carton. 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