{"id":35589,"date":"2023-01-19T15:56:36","date_gmt":"2023-01-19T14:56:36","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=35589"},"modified":"2023-01-19T15:56:39","modified_gmt":"2023-01-19T14:56:39","slug":"des-solutions-de-distribution-omnicanales-plus-durables","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/des-solutions-de-distribution-omnicanales-plus-durables\/","title":{"rendered":"Des solutions de distribution omnicanales plus durables"},"content":{"rendered":"<p><strong>Aptar Beauty + Home partage ses avanc\u00e9es dans la cr\u00e9ation de solutions con\u00e7ues en r\u00e9ponse aux demandes d\u2019emballages \u00e0 la fois plus durables et compatibles avec l\u2019e-commerce. \u00abPour satisfaire \u00e0 cette exigence, nous avons adopt\u00e9 une approche en trois \u00e9tapes\u00bb, explique Luigi Garofalo, Global Business Development Director, Aptar Beauty + Home. <\/strong><\/p>\n\n\n\n<p>\u00abLa premi\u00e8re a \u00e9t\u00e9 d\u2019adapter notre gamme de produits aux exigences sp\u00e9cifiques du e-commerce, y compris en ajoutant des clips et en augmentant la robustesse des pompes susceptibles de se casser lors du transport. Parall\u00e8lement, le talent de nos ing\u00e9nieurs a permis d\u2019int\u00e9grer les caract\u00e9ristiques du e-commerce dans le design fonctionnel de nos emballages. Enfin, nous avons reconsid\u00e9r\u00e9 notre approche omnicanal, \u00e0 savoir : proposer un design technique sup\u00e9rieur, optimiser l\u2019exp\u00e9rience client lors de ses achats en magasin et e-commerce, et r\u00e9duire notre impact environnemental\u00bb. La phase initiale de cette \u00e9volution portait sur 40 produits du catalogue Aptar Beauty + Home, consid\u00e9r\u00e9s comme \u00abadapt\u00e9s au e-commerce\u00bb et certifi\u00e9s ISTA-6. En 2022, Aptar Beauty + Home a augment\u00e9 ce nombre de 50%. \u00abNous avons inspir\u00e9 puis convaincu les marques d\u2019utiliser ces solutions, \u00e0 la fois pour simplifier leur processus d\u2019ex\u00e9cution mais aussi pour proposer aux consommateurs des emballages plus durables et plus recyclables\u00bb, rajoute Luigi Garofalo. Parmi elles, l\u2019on peut citer des capsules de distribution (Disc Top Go, E-Simplicity, Quickflip, Purity Lite), des pompes pour lotions (Future, HiFlow E-Commerce), des accessoires pour a\u00e9rosols (Apollo, Glide), du packaging pour airless (Macro), des pompes \u00e0 sertir (PZ Twist), des mini-packagings (Pacto, Imagin). A noter, par ailleurs, qu\u2019Aptar Beauty + Home est \u00e9galement participant officiel du programme APASS (Amazon Packaging Support and Supplier Network), qui atteste que ses solutions omnicanales sont certifi\u00e9es ISTA-6.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aptar Beauty + Home partage ses avanc\u00e9es dans la cr\u00e9ation de solutions con\u00e7ues en r\u00e9ponse aux demandes d\u2019emballages \u00e0 la fois plus durables et compatibles avec l\u2019e-commerce. \u00abPour satisfaire \u00e0 cette exigence, nous avons adopt\u00e9 une approche en trois \u00e9tapes\u00bb, explique Luigi Garofalo, Global Business Development Director, Aptar Beauty + Home. \u00abLa premi\u00e8re a \u00e9t\u00e9 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":35590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,26,6,65],"tags":[],"class_list":["post-35589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-parfumerie-cosmetique","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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