{"id":35612,"date":"2023-01-19T16:26:17","date_gmt":"2023-01-19T15:26:17","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=35612"},"modified":"2023-02-15T22:42:48","modified_gmt":"2023-02-15T21:42:48","slug":"markem-imaje-anticipe-le-gs1-digital-link-avec-une-solution-dimpression-adaptee","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/markem-imaje-anticipe-le-gs1-digital-link-avec-une-solution-dimpression-adaptee\/","title":{"rendered":"Markem-Imaje anticipe le GS1 Digital Link avec une solution d\u2019impression adapt\u00e9e"},"content":{"rendered":"<p><strong>Sur le dernier salon ALL4Pack Emballage Paris, Markem-Imaje a d\u00e9voil\u00e9 lors de la conf\u00e9rence \u00ab Tra\u00e7abilit\u00e9 : le marquage et le codage au service de la s\u00e9curit\u00e9 des consommateurs\u00a0\u00bb \u2013 anim\u00e9e par Emballage Magazine \u2013 sa nouvelle technologie de marquage SPI (Super Piezo Inkjet) capable de travailler en diff\u00e9renciation retard\u00e9e. Erik Lagarde, Global Strategic Account Manager, revient sur cette annonce.<\/strong><\/p>\n\n\n\n<p><strong><em>De quel constat est n\u00e9 le projet SPI&nbsp;?<\/em><\/strong><br>Depuis l\u2019av\u00e8nement du code barre dans les ann\u00e9es 70, la solution a peu \u00e9volu\u00e9 alors que l\u2019environnement a, lui, beaucoup chang\u00e9. En effet, nous sommes pass\u00e9s de productions tr\u00e8s standardis\u00e9es en grandes quantit\u00e9s et \u00e0 de hautes cadences vers des runs de production plus r\u00e9duits et la multiplication des r\u00e9f\u00e9rences \u00e0 g\u00e9rer, entrainant plus de complexit\u00e9 et des co\u00fbts de production plus \u00e9lev\u00e9s.<br>Par ailleurs, la transition \u00e9cologique oblige nos clients \u00e0 aller vers de nouveaux mat\u00e9riaux (ex&nbsp;: plastique vers carton) ou \u00e0 remplacer des films plastiques complexes (3 ou 4 couches) par du mono-mat\u00e9riau, plus facilement recyclables. Ces alternatives s\u2019av\u00e8rent souvent moins performantes et impactent, pour le moment, la vitesse des lignes de production.<br>En plus d\u2019un time to market plus court et un contexte r\u00e9glementaire de plus en plus contraignant, une forte demande de tra\u00e7abilit\u00e9 est formul\u00e9e de la part des consommateurs. Dans l\u2019industrie 4.0 et \u00e0 l\u2019\u00e8re de l\u2019IoT (Internet of Things), ces donn\u00e9es existent d\u00e9j\u00e0&nbsp;: il faut juste les g\u00e9rer \u00e0 bon escient.<br>Il fallait donc repenser le mod\u00e8le.<\/p>\n\n\n\n<p><strong><em>Pourquoi s\u2019appuyer sur le standard GS1 Digital Link&nbsp;?<\/em><\/strong><br>Avec SPI, l\u2019id\u00e9e est de passer d\u2019une impression traditionnelle de donn\u00e9es statiques comme le code barre \u00e0 un marquage dynamique de donn\u00e9es \u00ab&nbsp;chaudes&nbsp;\u00bb et plus complexes. Pour anticiper les transformations des mod\u00e8les \u00e9conomiques \u00e0 venir, Markem-Imaje a choisi de s\u2019appuyer sur le standard mondial d\u2019identification des produits GS1 Digital Link, qui offrira d\u2019ici 2027 un cadre identique \u00e0 l\u2019ensemble de la chaine industrielle. Avec ce futur protocole, l\u2019id\u00e9e est de faire \u00e9voluer le code barre 1D vers un code 2D de type QR Code, d\u00e9sormais largement appr\u00e9hend\u00e9 par le grand public. Le nouveau standard apporte un cadre et un langage commun \u00e0 tout le monde. Avec le but de simplifier et de regrouper toutes les donn\u00e9es aujourd\u2019hui imprim\u00e9es sur l\u2019emballage sous ce QR Code.<br>Ce QR Code pourra ainsi \u00ab&nbsp;encapsuler&nbsp;\u00bb le code barre classique ou une adresse url (donn\u00e9es dites froides) mais \u00e9galement d\u2019autres types d\u2019informations plus sensibles et variables comme le num\u00e9ro de lot, de fabrication ou encore un num\u00e9ro de s\u00e9rialisation (donn\u00e9es dites ti\u00e8des), jusqu\u2019\u00e0 des donn\u00e9es disponibles qu\u2019en fin de production comme la temp\u00e9rature d\u2019un four ou le taux d\u2018humidit\u00e9 (donn\u00e9es dites chaudes). Celles-ci seront accessibles par scan, mais \u00e0 des niveaux diff\u00e9rents de lecture selon le profil de&nbsp;: consommateurs, distributeurs, services qualit\u00e9 ou producteurs. Gr\u00e2ce \u00e0 cet encodage, il sera possible de gagner en rapidit\u00e9 et en fluidit\u00e9 dans la gestion des donn\u00e9es, notamment en cas de rappels de produits ou de crises sanitaires.<br>Cette standardisation a aussi un autre avantage&nbsp;: pouvoir contr\u00f4ler les num\u00e9ros de lots directement en magasin lors du passage en caisse et ainsi automatiser les rappels de produits en direct.<br>Enfin, gr\u00e2ce \u00e0 ce nouveau standard, il sera possible de r\u00e9duire la quantit\u00e9 d\u2019information \u00e0 imprimer ce qui aura pour cons\u00e9quence de diminuer la quantit\u00e9 d\u2019emballage et donc de contribuer aux objectifs environnementaux et diminuer les d\u00e9chets.<\/p>\n\n\n\n<p><strong><em>Comment les nouvelles technologies doivent s\u2019adapter \u00e0 ce standard&nbsp;?<\/em><\/strong><br>C\u2019est toute la question. Pour utiliser d\u00e8s \u00e0 pr\u00e9sent ce code standardis\u00e9 qui sera d\u00e9ploy\u00e9 d\u2019ici 2027, il faut avoir des technologies capables d\u2019imprimer ces codes avec une vitesse suffisante, une qualit\u00e9 de marquage tr\u00e8s pr\u00e9cise et une flexibilit\u00e9 accrue sur diff\u00e9rentes formes ou types de substrats de mat\u00e9riaux.<br>En cela, le pr\u00e9imprim\u00e9 a amen\u00e9 beaucoup de valeur ajout\u00e9e pour standardiser et diminuer les co\u00fbts mais il offre de nombreuses limites sur le marquage de ces dites donn\u00e9es chaudes en production. Il fallait donc mettre au point de nouvelles solutions. Avec la diff\u00e9renciation retard\u00e9e, il est d\u00e9sormais possible de travailler avec une r\u00e9f\u00e9rence standard sur une ligne de production et d\u2019ajouter dans le QR code en derni\u00e8re \u00e9tape ces \u00e9l\u00e9ments de diff\u00e9renciation, comme la teinte d\u2019un rouge \u00e0 l\u00e8vres ou le parfum d\u2019une glace.<br>Pour ce faire, nous avons imagin\u00e9 une combinaison de hardware (imprimante) et de software pour enrichir ces messages, jusqu\u2019\u00e0 la possibilit\u00e9 d\u2019une s\u00e9rialisation de chaque produit. C\u2019est ce qu\u2019offre SPI en imprimant tr\u00e8s vite, sur diff\u00e9rents substrats et dans des conditions aujourd\u2019hui in\u00e9gal\u00e9es.<\/p>\n\n\n\n<p><strong><em>En quoi consiste la technologie SPI&nbsp;?<\/em><\/strong><br>SPI est une technologie d\u2019impression \u00e0 base d\u2019encres qui s\u2019int\u00e8gre et compl\u00e8te le portefeuille produit de Markem-Imaje. Contrairement aux autres technologies, SPI n\u2019a aucune limite&nbsp;: elle s\u2019adapte \u00e0 tout type de substrat et offre une performance en termes de cadence unique, ce qui repr\u00e9sente un avantage comp\u00e9titif en termes de co\u00fbts par rapport aux autres solutions de marquage plus restrictives et moins rapides.<br>Les premi\u00e8res machines install\u00e9es depuis plus d\u2019un an sur des lignes \u00e0 tr\u00e8s hautes cadences ainsi que les derniers tests sur de nouvelles applications, donnent des r\u00e9sultats prometteurs en termes d\u2019efficience et de performance.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sur le dernier salon ALL4Pack Emballage Paris, Markem-Imaje a d\u00e9voil\u00e9 lors de la conf\u00e9rence \u00ab Tra\u00e7abilit\u00e9 : le marquage et le codage au service de la s\u00e9curit\u00e9 des consommateurs\u00a0\u00bb \u2013 anim\u00e9e par Emballage Magazine \u2013 sa nouvelle technologie de marquage SPI (Super Piezo Inkjet) capable de travailler en diff\u00e9renciation retard\u00e9e. Erik Lagarde, Global Strategic Account [&hellip;]<\/p>","protected":false},"author":2,"featured_media":35613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,26,8,9,65],"tags":[],"class_list":["post-35612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-industrie","category-materiel","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markem-Imaje anticipe le GS1 Digital Link avec une solution d\u2019impression adapt\u00e9e - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/markem-imaje-anticipe-le-gs1-digital-link-avec-une-solution-dimpression-adaptee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markem-Imaje anticipe le GS1 Digital Link avec une solution d\u2019impression adapt\u00e9e - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Sur le dernier salon ALL4Pack Emballage Paris, Markem-Imaje a d\u00e9voil\u00e9 lors de la conf\u00e9rence \u00ab Tra\u00e7abilit\u00e9 : le marquage et le codage au service de la s\u00e9curit\u00e9 des consommateurs\u00a0\u00bb \u2013 anim\u00e9e par Emballage Magazine \u2013 sa nouvelle technologie de marquage SPI (Super Piezo Inkjet) capable de travailler en diff\u00e9renciation retard\u00e9e. 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