{"id":36352,"date":"2023-02-28T10:18:00","date_gmt":"2023-02-28T09:18:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=36352"},"modified":"2023-03-02T10:24:32","modified_gmt":"2023-03-02T09:24:32","slug":"de-la-laine-pour-proteger-et-caler-lesemballages","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/de-la-laine-pour-proteger-et-caler-lesemballages\/","title":{"rendered":"De la laine pour prot\u00e9ger et caler les emballages"},"content":{"rendered":"<p><strong>Plus de 200 000 tonnes de laine de mouton sont d\u00e9truites chaque ann\u00e9e sur le vieux continent selon la Commission europ\u00e9enne. Pourtant, cette quantit\u00e9 de mati\u00e8re naturelle gaspill\u00e9e serait suffisante pour couvrir 120% des besoins mondiaux en plastique bulle. Le constat a motiv\u00e9 une jeune entreprise estonienne, Woola, \u00e0 valoriser cette laine pour en faire un nouveau mat\u00e9riau de calage et de protection pour l\u2019univers de l\u2019emballage. <\/strong><\/p>\n\n\n\n<p>\u00abEn 2019, alors \u00e0 la t\u00eate d\u2019une entreprise dans le e-commerce, nous avions avec mon partenaire Jevgeni \u0160irai constat\u00e9 le manque de solutions durables pour transporter nos marchandises\u00bb, se rem\u00e9more Anna-Liisa Palatu, aujourd\u2019hui \u00e0 la t\u00eate de Woola. C\u2019est en lisant, par hasard, un article de Katrin Kabun, une designer textile et experte en laine, que la jeune entrepreneuse a pris conscience de la durabilit\u00e9 et de \u00abl\u2019adaptabilit\u00e9\u00bb du surplus de laine. Ensemble, ils d\u00e9cident de cr\u00e9er Woola. Avec comme ambition affich\u00e9e\u00a0: utiliser l\u2019exc\u00e9dent de laine afin de concevoir une alternative durable \u00e0 la surutilisation des emballages plastiques dans l\u2019e-commerce. Le concept a suscit\u00e9 l\u2019int\u00e9r\u00eat de nombreuses entreprises fran\u00e7aises, et les emballages Woola sont d\u00e9j\u00e0 utilis\u00e9s par des soci\u00e9t\u00e9s telles que Mademoiselle BIO, Kadalys et Binocle. \u00c9lastique, durable, hydrofuge et r\u00e9sistante aux temp\u00e9ratures extr\u00eames, la laine est transform\u00e9e sous la forme de trois produits par Woola\u00a0: des enveloppes int\u00e9grant une couche int\u00e9rieure en laine, qui prot\u00e8ge les articles fragiles, les rend imperm\u00e9ables et r\u00e9sistants aux temp\u00e9ratures extr\u00eames et une couche sup\u00e9rieure fabriqu\u00e9e en papier recycl\u00e9, personnalisable avec le logo de la marque\u00a0; des manchons de protection pour bouteilles en verre ou encore du papier en bulle antichoc, disponible sous la forme de feuilles en 100 x 130 cm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola2.jpg\" alt=\"\" class=\"wp-image-36354\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola2.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola2-300x150.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola2-768x384.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola2-18x9.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Plus de 200 000 tonnes de laine de mouton sont d\u00e9truites chaque ann\u00e9e sur le vieux continent selon la Commission europ\u00e9enne. Pourtant, cette quantit\u00e9 de mati\u00e8re naturelle gaspill\u00e9e serait suffisante pour couvrir 120% des besoins mondiaux en plastique bulle. Le constat a motiv\u00e9 une jeune entreprise estonienne, Woola, \u00e0 valoriser cette laine pour en faire [&hellip;]<\/p>","protected":false},"author":2,"featured_media":36353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":8,"footnotes":""},"categories":[28,26,8,10,65],"tags":[],"class_list":["post-36352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-industrie","category-materiaux","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la laine pour prot\u00e9ger et caler les emballages - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/de-la-laine-pour-proteger-et-caler-lesemballages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la laine pour prot\u00e9ger et caler les emballages - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Plus de 200 000 tonnes de laine de mouton sont d\u00e9truites chaque ann\u00e9e sur le vieux continent selon la Commission europ\u00e9enne. Pourtant, cette quantit\u00e9 de mati\u00e8re naturelle gaspill\u00e9e serait suffisante pour couvrir 120% des besoins mondiaux en plastique bulle. Le constat a motiv\u00e9 une jeune entreprise estonienne, Woola, \u00e0 valoriser cette laine pour en faire [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/de-la-laine-pour-proteger-et-caler-lesemballages\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T09:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-02T09:24:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/de-la-laine-pour-proteger-et-caler-lesemballages\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/de-la-laine-pour-proteger-et-caler-lesemballages\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"De la laine pour prot\u00e9ger et caler les emballages\",\"datePublished\":\"2023-02-28T09:18:00+00:00\",\"dateModified\":\"2023-03-02T09:24:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/de-la-laine-pour-proteger-et-caler-lesemballages\/\"},\"wordCount\":317,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/de-la-laine-pour-proteger-et-caler-lesemballages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/woola1.jpg\",\"articleSection\":[\"Article entier\",\"Barre lat\u00e9rale\",\"Industrie\",\"Mat\u00e9riaux\",\"Vu dans le mag\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/de-la-laine-pour-proteger-et-caler-lesemballages\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/de-la-laine-pour-proteger-et-caler-lesemballages\/\",\"name\":\"De la laine pour prot\u00e9ger et caler les emballages - 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