{"id":36526,"date":"2023-03-14T00:12:41","date_gmt":"2023-03-13T23:12:41","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=36526"},"modified":"2023-03-14T00:12:42","modified_gmt":"2023-03-13T23:12:42","slug":"rainett-delocalise-une-partie-de-sa-production-en-france","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/rainett-delocalise-une-partie-de-sa-production-en-france\/","title":{"rendered":"Rainett d\u00e9localise une partie de sa production en France"},"content":{"rendered":"<p><strong>Pour r\u00e9pondre \u00e0 la demande croissante du march\u00e9 fran\u00e7ais et dans un souci d\u2019am\u00e9liorer sa d\u00e9marche durable, la marque Rainett de produits d\u2019entretien m\u00e9nager \u00e9cologiques annonce l\u2019installation d\u2019une partie de sa production en France. Un virage strat\u00e9gique qui permet d\u2019abaisser l\u2019empreinte carbone de l\u2019entreprise.<\/strong><\/p>\n\n\n\n<p>Les premiers produits s\u00e9lectionn\u00e9s pour ce virage strat\u00e9gique font partie du segment des lessives. Quatre d\u2019entre elles disponibles en format \u00e9corecharge \u2013 la lessive Aloe Vera, Savon de Marseille, Bicarbonate et Amande \u2013 seront d\u00e9sormais fabriqu\u00e9es en France, et non plus \u00e0 Mayence en Allemagne dans l\u2019usine historique du Groupe Werner &amp; Mertz, propri\u00e9taire de la marque Rainett.<\/p>\n\n\n\n<p>Les emballages \u00e9corecharges seront achemin\u00e9s vides en France permettant, gr\u00e2ce \u00e0 un gain de poids et d\u2019espace, de limiter les \u00e9missions de CO<sub>2<\/sub> pendant le transport. Les \u00e9quipes Rainett ont ensuite s\u00e9lectionn\u00e9 un fabricant fran\u00e7ais en capacit\u00e9 de confectionner les diff\u00e9rentes formules de lessive selon son cahier des charges extr\u00eamement pr\u00e9cis. Ce m\u00eame fabricant se chargera du remplissage des \u00e9corecharges.<\/p>\n\n\n\n<p>Ce virage strat\u00e9gique marque pour le groupe Werner &amp; Mertz la volont\u00e9 de se rapprocher de la France \u2013 march\u00e9 historique du groupe \u2013 en augmentant de mani\u00e8re significative ses capacit\u00e9s de production, en raccourcissant ses d\u00e9lais d\u2019acheminement et en r\u00e9pondant \u00e0 l\u2019app\u00e9tence des consommateurs fran\u00e7ais pour les produits fabriqu\u00e9s localement. Plus largement, il permet au groupe de se rapprocher significativement des points de consommation, et d\u2019ainsi abaisser son empreinte carbone li\u00e9e au transport routier. Les premiers produits marqu\u00e9s \u00ab&nbsp;Fabriqu\u00e9 en France&nbsp;\u00bb sont d\u2019ores et d\u00e9j\u00e0 disponibles dans les magasins.<\/p>\n\n\n\n<p>Werner &amp; Mertz a d\u00e9but\u00e9 tr\u00e8s t\u00f4t la transformation de ses emballages (d\u00e9veloppement et d\u00e9mocratisation du format \u00e9corecharge notamment) et le d\u00e9veloppement de flacons en PET et PE transparents con\u00e7us avec 100% de plastique recycl\u00e9 et 100% recyclable. L\u2019ann\u00e9e derni\u00e8re, le groupe a annonc\u00e9 s\u2019\u00eatre fix\u00e9 \u00e0 horizon 2025 deux objectifs en mati\u00e8re d\u2019emballage : 100% de sa production d\u2019emballage sera r\u00e9alis\u00e9e \u00e0 partir de plastique 100% recycl\u00e9 PCR, ce qui correspond \u00e0 1 milliard de flacons au 1<sup>er<\/sup> janvier 2025 ; et \u00e0 horizon 2025, l\u2019int\u00e9gralit\u00e9 des produits Rainett auront leur alternative en format \u00e9corecharge.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9pondre \u00e0 la demande croissante du march\u00e9 fran\u00e7ais et dans un souci d\u2019am\u00e9liorer sa d\u00e9marche durable, la marque Rainett de produits d\u2019entretien m\u00e9nager \u00e9cologiques annonce l\u2019installation d\u2019une partie de sa production en France. Un virage strat\u00e9gique qui permet d\u2019abaisser l\u2019empreinte carbone de l\u2019entreprise. Les premiers produits s\u00e9lectionn\u00e9s pour ce virage strat\u00e9gique font partie du [&hellip;]<\/p>","protected":false},"author":2,"featured_media":36527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-36526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rainett d\u00e9localise une partie de sa production en France - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/rainett-delocalise-une-partie-de-sa-production-en-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rainett d\u00e9localise une partie de sa production en France - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Pour r\u00e9pondre \u00e0 la demande croissante du march\u00e9 fran\u00e7ais et dans un souci d\u2019am\u00e9liorer sa d\u00e9marche durable, la marque Rainett de produits d\u2019entretien m\u00e9nager \u00e9cologiques annonce l\u2019installation d\u2019une partie de sa production en France. Un virage strat\u00e9gique qui permet d\u2019abaisser l\u2019empreinte carbone de l\u2019entreprise. Les premiers produits s\u00e9lectionn\u00e9s pour ce virage strat\u00e9gique font partie du [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/rainett-delocalise-une-partie-de-sa-production-en-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-13T23:12:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-13T23:12:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/rainett.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"303\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/rainett-delocalise-une-partie-de-sa-production-en-france\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/rainett-delocalise-une-partie-de-sa-production-en-france\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"Rainett d\u00e9localise une partie de sa production en France\",\"datePublished\":\"2023-03-13T23:12:41+00:00\",\"dateModified\":\"2023-03-13T23:12:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/rainett-delocalise-une-partie-de-sa-production-en-france\/\"},\"wordCount\":401,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/rainett-delocalise-une-partie-de-sa-production-en-france\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/03\/rainett.jpg\",\"articleSection\":[\"Article entier\",\"Lin\u00e9aires\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/rainett-delocalise-une-partie-de-sa-production-en-france\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/rainett-delocalise-une-partie-de-sa-production-en-france\/\",\"name\":\"Rainett d\u00e9localise une partie de sa production en France - 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