{"id":37143,"date":"2023-04-26T16:44:00","date_gmt":"2023-04-26T14:44:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=37143"},"modified":"2023-04-27T16:46:49","modified_gmt":"2023-04-27T14:46:49","slug":"une-ecorecharge-reemployable-et-consignee","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/une-ecorecharge-reemployable-et-consignee\/","title":{"rendered":"Une \u00e9corecharge r\u00e9employable et consign\u00e9e"},"content":{"rendered":"<p><strong>L\u2019entreprise lilloise Jean Bouteille, sp\u00e9cialiste du r\u00e9emploi et du vrac liquide, lance avec la start-up de la consigne Le Fourgon, son offre d\u2019\u00e9corecharges consign\u00e9es. Le principe\u00a0: permettre au consommateur adepte du e-commerce et des drives d\u2019acc\u00e9der, lui aussi, aux offres et produits vracs Jean Bouteille gr\u00e2ce \u00e0 cette \u00e9corecharge. <\/strong><\/p>\n\n\n\n<p>\u00abPartir d\u2019un emballage recyclable et proposer par la suite de l\u2019optimiser avec une option jetable comme les \u00e9corecharges actuelles, quel paradoxe\u00a0!\u00bb, constate Jean Bouteille. Cette nouvelle solution s\u2019adresse ainsi aux march\u00e9s encore \u00e9loign\u00e9s du vrac\u00a0: e-commerce, drive, points de vente, etc. ne pouvant accueillir un syst\u00e8me de distribution en vrac comme le font les points de vente et commerces sp\u00e9cialis\u00e9s. Le fonctionnement ? Jean Bouteille livre directement aux points de vente des contenants consign\u00e9s remplis\u00a0; puis collecte ensuite ces m\u00eames contenants vides aupr\u00e8s des points de vente pour les envoyer chez un laveur professionnel et certifi\u00e9. Une fois le contenant op\u00e9rationnel \u00e0 nouveau, la bouteille est par la suite r\u00e9embouteill\u00e9e et remis en circuit.\u00a0<\/p>\n\n\n\n<p>\u00abLa consigne existe sur la boisson depuis toujours. Sur d\u2019autres cat\u00e9gories de produits liquides, comme la d\u00e9tergence ou les huiles, elle est totalement absente. Notre offre vient r\u00e9pondre \u00e0 ce manque, en utilisant la bouteille la plus facile \u00e0 laver, et la plus pratique pour recharger des bouteilles chez soi\u00bb, explique G\u00e9rard Bellet, fondateur de Jean Bouteille. Ces \u00e9corecharges sont d\u2019ores et d\u00e9j\u00e0 disponibles en avant-premi\u00e8re sur le site de son partenaire collecteur Le Fourgon. \u00abUne premi\u00e8re exp\u00e9rimentation couronn\u00e9e de succ\u00e8s a \u00e9t\u00e9 r\u00e9alis\u00e9e en juin dernier avec cette \u00e9quipe qui partage nos valeurs et qui a d\u00e9sormais une force de frappe suffisante pour se calquer sur notre maillage territorial ! Ce test grandeur nature nous a permis de construire l\u2019offre solide et d\u00e9ployable que nous souhaitons, d\u00e8s aujourd\u2019hui, pr\u00e9senter aux acteurs de la distribution\u00bb, indique la soci\u00e9t\u00e9. Les produits qui peuvent d\u00e9sormais b\u00e9n\u00e9ficier d\u2019\u00e9corecharges consign\u00e9es sont\u00a0: le savon traditionnel de Marseille, le liquide vaisselle (parfum citron-verveine) et la lessive neutre tout linge. A venir\u00a0: l\u2019huile d\u2019olive, le vinaigre balsamique et le shampoing.<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019entreprise lilloise Jean Bouteille, sp\u00e9cialiste du r\u00e9emploi et du vrac liquide, lance avec la start-up de la consigne Le Fourgon, son offre d\u2019\u00e9corecharges consign\u00e9es. Le principe\u00a0: permettre au consommateur adepte du e-commerce et des drives d\u2019acc\u00e9der, lui aussi, aux offres et produits vracs Jean Bouteille gr\u00e2ce \u00e0 cette \u00e9corecharge. \u00abPartir d\u2019un emballage recyclable et proposer [&hellip;]<\/p>","protected":false},"author":2,"featured_media":37144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,28,26,81,65],"tags":[],"class_list":["post-37143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-laterale","category-packaging","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une \u00e9corecharge r\u00e9employable et consign\u00e9e - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/une-ecorecharge-reemployable-et-consignee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une \u00e9corecharge r\u00e9employable et consign\u00e9e - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"L\u2019entreprise lilloise Jean Bouteille, sp\u00e9cialiste du r\u00e9emploi et du vrac liquide, lance avec la start-up de la consigne Le Fourgon, son offre d\u2019\u00e9corecharges consign\u00e9es. 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