{"id":37652,"date":"2023-06-26T00:44:41","date_gmt":"2023-06-25T22:44:41","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=37652"},"modified":"2023-06-26T00:44:43","modified_gmt":"2023-06-25T22:44:43","slug":"lactel-habille-ses-bouchons-de-jaune-pour-sensibiliser-au-recyclage","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/lactel-habille-ses-bouchons-de-jaune-pour-sensibiliser-au-recyclage\/","title":{"rendered":"Lactel habille ses bouchons de jaune pour sensibiliser au recyclage"},"content":{"rendered":"<p><strong>Apr\u00e8s un premier test r\u00e9ussi, men\u00e9 au sein d\u2019une enseigne de la grande distribution d\u00e9but 2023, Lactel&nbsp;lance la deuxi\u00e8me \u00e9tape de Recyc\u2019lait 2023, sa grande op\u00e9ration de sensibilisation au recyclage des bouteilles de lait. \u00c0 partir du 30 ao\u00fbt prochain, la marque habillera ainsi plus de 5 millions d\u2019entre elles d\u2019un bouchon jaune, afin de r\u00e9veiller gr\u00e2ce \u00e0 un moyen simple et visuel les gestes de tri oubli\u00e9s.<\/strong><\/p>\n\n\n\n<p>Seulement 59 % des bouteilles et flacons en plastique sont r\u00e9ellement recycl\u00e9s en France (source&nbsp;: Citeo). Pour sensibiliser les Fran\u00e7ais \u00e0 cet enjeu essentiel que Lactel&nbsp;a lanc\u00e9 Recyc\u2019lait en 2019 : une op\u00e9ration p\u00e9dagogique et solidaire pour faire comprendre \u00e0 chacun l\u2019importance du recyclage. Apr\u00e8s avoir install\u00e9 des machines de collecte de bouteilles de lait en 2019 puis de recyclage en 2021 dans les magasins, c\u2019est cette ann\u00e9e avec un moyen aussi simple qu\u2019efficace qu\u2019elle a l\u2019intention de r\u00e9activer les consciences. Le bouchon bleu habituel de ses bouteilles de lait demi-\u00e9cr\u00e9m\u00e9 est remplac\u00e9 ponctuellement par un bouchon jaune, couleur du bac de tri unique.<\/p>\n\n\n\n<p>\u00c0 l\u2019instar des \u00e9ditions pr\u00e9c\u00e9dentes, la campagne Recyc\u2019lait s\u2019accompagne aussi d\u2019une action solidaire. Ainsi, en 2023 comme en 2019, Lactel est de nouveau partenaire du World Cleanup Day &#8211; France, association qui sensibilise les citoyens \u00e0 la probl\u00e9matique des d\u00e9chets sauvages et les incite au tri. Pour soutenir cette action et favoriser toujours plus le recyclage, Lactel&nbsp;reverse 10 centimes d\u2019euro \u00e0 l\u2019association pour chaque bouteille avec un bouchon jaune scann\u00e9e via un QR code pr\u00e9sent sur son \u00e9tiquette.<\/p>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un premier test r\u00e9ussi, men\u00e9 au sein d\u2019une enseigne de la grande distribution d\u00e9but 2023, Lactel&nbsp;lance la deuxi\u00e8me \u00e9tape de Recyc\u2019lait 2023, sa grande op\u00e9ration de sensibilisation au recyclage des bouteilles de lait. \u00c0 partir du 30 ao\u00fbt prochain, la marque habillera ainsi plus de 5 millions d\u2019entre elles d\u2019un bouchon jaune, afin de [&hellip;]<\/p>","protected":false},"author":2,"featured_media":37653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":38,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-37652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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