{"id":37767,"date":"2023-07-04T09:49:53","date_gmt":"2023-07-04T07:49:53","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=37767"},"modified":"2023-07-04T09:49:54","modified_gmt":"2023-07-04T07:49:54","slug":"un-coffret-habille-dun-papier-texture-et-doux","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/un-coffret-habille-dun-papier-texture-et-doux\/","title":{"rendered":"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux"},"content":{"rendered":"<p><strong>Pour le lancement d\u2019une nouvelle g\u00e9n\u00e9ration de coffrets promotionnels, la marque Taittinger a souhait\u00e9 rapatrier de Chine leur production en France. Le parti pris cr\u00e9atif du projet s\u2019appuie notamment sur le choix d\u2019un papier sign\u00e9 Fedrigoni Paper dont la douceur et la tenue font de lui un d\u00e9cor \u00e0 part enti\u00e8re.<\/strong><\/p>\n\n\n\n<p>Est n\u00e9e une conception simple et \u00e9pur\u00e9e sans aimant ni plastique pour lequel la fabrication d\u2019excellence et les qualit\u00e9s du papier font toute la diff\u00e9rence. Dessin\u00e9 par la direction artistique de la marque, ce coffret mono-mat\u00e9riau 100% recyclable se compose d\u2019une base et d\u2019un couvercle dont la fermeture est assur\u00e9e par une gorge. A l\u2019int\u00e9rieur, les produits sont maintenus par une \u00e9l\u00e9gante cale con\u00e7ue sur mesure qui souligne la ligne arrondie d\u2019une fl\u00fbte. Sur le couvercle, un cavalier en carte se fixe par simple encliquetage. Il est imprim\u00e9 en dorure \u00e0 chaud. Le d\u00e9veloppement de ce coffret a \u00e9t\u00e9 confi\u00e9 \u00e0 l\u2019agence Makao qui a con\u00e7u les cales et le bandeau tout carton, et aux ateliers Edmond, situ\u00e9s en Bourgogne, reconnus pour leur expertise artisanale. La marque a fait le choix d\u2019habiller la structure d\u2019une cr\u00e9ation Fedrigoni Inspira (blanc et noir, en 245 g) en fibres vierges dont la qualit\u00e9, l\u2019esth\u00e9tique et l\u2019extr\u00eame douceur font d\u2019elle un d\u00e9cor \u00e0 part enti\u00e8re. La carte pos\u00e9e \u00e0 la main sans contre-collage, est donc magnifi\u00e9e sur toute la surface du coffret avec seulement un embossage du logo au centre et dont la profondeur gagn\u00e9e sur l\u2019\u00e9paisseur de la mati\u00e8re ajoute un effet tactile unique. L\u2019habillage en carte r\u00e9v\u00e8le la blancheur du papier et des angles parfaits sans aucun d\u00e9faut.<br><strong>Fournisseurs\u00a0: Fedrigoni \/ Agence Makao \/ ateliers Edmond<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Pour le lancement d\u2019une nouvelle g\u00e9n\u00e9ration de coffrets promotionnels, la marque Taittinger a souhait\u00e9 rapatrier de Chine leur production en France. Le parti pris cr\u00e9atif du projet s\u2019appuie notamment sur le choix d\u2019un papier sign\u00e9 Fedrigoni Paper dont la douceur et la tenue font de lui un d\u00e9cor \u00e0 part enti\u00e8re. Est n\u00e9e une conception [&hellip;]<\/p>","protected":false},"author":2,"featured_media":37769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-37767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/un-coffret-habille-dun-papier-texture-et-doux\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Pour le lancement d\u2019une nouvelle g\u00e9n\u00e9ration de coffrets promotionnels, la marque Taittinger a souhait\u00e9 rapatrier de Chine leur production en France. Le parti pris cr\u00e9atif du projet s\u2019appuie notamment sur le choix d\u2019un papier sign\u00e9 Fedrigoni Paper dont la douceur et la tenue font de lui un d\u00e9cor \u00e0 part enti\u00e8re. Est n\u00e9e une conception [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/un-coffret-habille-dun-papier-texture-et-doux\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T07:49:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T07:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux\",\"datePublished\":\"2023-07-04T07:49:53+00:00\",\"dateModified\":\"2023-07-04T07:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg\",\"articleSection\":[\"Article entier\",\"Barre lat\u00e9rale\",\"Lin\u00e9aires\",\"Vu dans le mag\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/\",\"name\":\"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg\",\"datePublished\":\"2023-07-04T07:49:53+00:00\",\"dateModified\":\"2023-07-04T07:49:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\",\"name\":\"Karine Duval\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"caption\":\"Karine Duval\"},\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/un-coffret-habille-dun-papier-texture-et-doux\/","og_locale":"en_GB","og_type":"article","og_title":"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux - Emballage Digest","og_description":"Pour le lancement d\u2019une nouvelle g\u00e9n\u00e9ration de coffrets promotionnels, la marque Taittinger a souhait\u00e9 rapatrier de Chine leur production en France. Le parti pris cr\u00e9atif du projet s\u2019appuie notamment sur le choix d\u2019un papier sign\u00e9 Fedrigoni Paper dont la douceur et la tenue font de lui un d\u00e9cor \u00e0 part enti\u00e8re. Est n\u00e9e une conception [&hellip;]","og_url":"https:\/\/www.emballagedigest.fr\/en\/un-coffret-habille-dun-papier-texture-et-doux\/","og_site_name":"Emballage Digest","article_published_time":"2023-07-04T07:49:53+00:00","article_modified_time":"2023-07-04T07:49:54+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg","type":"image\/jpeg"}],"author":"Karine Duval","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karine Duval","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/"},"author":{"name":"Karine Duval","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f"},"headline":"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux","datePublished":"2023-07-04T07:49:53+00:00","dateModified":"2023-07-04T07:49:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/"},"wordCount":321,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg","articleSection":["Article entier","Barre lat\u00e9rale","Lin\u00e9aires","Vu dans le mag"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/","url":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/","name":"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg","datePublished":"2023-07-04T07:49:53+00:00","dateModified":"2023-07-04T07:49:54+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/taittinger.jpg","width":800,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/un-coffret-habille-dun-papier-texture-et-doux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Un coffret habill\u00e9 d\u2019un papier textur\u00e9 et doux"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f","name":"Karine Duval","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","caption":"Karine Duval"},"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/37767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=37767"}],"version-history":[{"count":1,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/37767\/revisions"}],"predecessor-version":[{"id":37770,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/37767\/revisions\/37770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/37769"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=37767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=37767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=37767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}