{"id":37854,"date":"2023-07-06T00:15:36","date_gmt":"2023-07-05T22:15:36","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=37854"},"modified":"2023-07-06T00:15:37","modified_gmt":"2023-07-05T22:15:37","slug":"nouvelle-nomination-pour-pure-trade","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/nouvelle-nomination-pour-pure-trade\/","title":{"rendered":"Nouvelle nomination pour Pure Trade"},"content":{"rendered":"<p><strong>Pure Trade nomme Cyrille Ly \u00e0 la direction du D\u00e9veloppement Durable, de la RSE et de l&rsquo;Innovation. Bas\u00e9 \u00e0 Bangkok, Cyrille Ly a pour mission de formaliser et de d\u00e9ployer la vision RSE et Innovation de Pure Trade \u00e0 l\u2019interne et \u00e0 l\u2019externe, et de g\u00e9rer les partenariats industriels en Asie du Sud-Est.<\/strong><\/p>\n\n\n\n<p>Cyrille Ly d\u00e9tient vingt ann\u00e9es d\u2019exp\u00e9rience en d\u00e9veloppement packaging chez L&rsquo;Or\u00e9al Luxe o\u00f9 il a eu \u00e9galement l&rsquo;opportunit\u00e9 de diriger un programme environnemental et social. Pr\u00e9sent en Asie depuis 2019, il a r\u00e9alis\u00e9 le d\u00e9sastre li\u00e9 \u00e0 l&rsquo;utilisation quotidienne du plastique et au manque de fili\u00e8res de recyclage pour certains types de plastiques. Il a \u00e9galement observ\u00e9 de la discrimination \u00e0 l&#8217;emploi aux d\u00e9pens de populations vuln\u00e9rables.<\/p>\n\n\n\n<p>\u00ab En rejoignant l&rsquo;\u00e9quipe de Pure Trade, qui intervient en amont de la cha\u00eene de valeur et de production, je peux ainsi accomplir ma mission en \u00e9troite collaboration avec nos usines partenaires sur ces crit\u00e8res : r\u00e9duire l&rsquo;utilisation de plastique vierge et am\u00e9liorer le processus de recyclage local, accompagner et \u00e9duquer les populations locales et vuln\u00e9rables impliqu\u00e9es dans nos fili\u00e8res, en faveur de leur bien-\u00eatre et de leur autonomie. Au-del\u00e0 de la performance et des KPI, je souhaite piloter notre d\u00e9marche RSE avec sinc\u00e9rit\u00e9 et humanit\u00e9 \u00bb, a comment\u00e9 Cyrille Ly.<\/p>\n\n\n\n<p>\u00ab J\u2019ai toujours \u00e9t\u00e9 attach\u00e9 \u00e0 conduire une politique RSE rigoureuse pour le groupe par conviction et en accord avec mes valeurs sociales et \u00e9thiques. Jusque-l\u00e0, nous nous sommes appuy\u00e9s sur le syst\u00e8me Ecovadis avec l\u2019aide d\u2019un consultant ext\u00e9rieur, en plus de participer \u00e0 des projets humanitaires et environnementaux avec des ONG partenaires. La politique RSE a pris une ampleur telle qu\u2019elle m\u00e9ritait d\u2019\u00eatre pilot\u00e9e en interne. Elle est intimement li\u00e9e au D\u00e9veloppement Durable et \u00e0 l\u2019Innovation et, au-del\u00e0 de mes convictions, elle rev\u00eat une dimension strat\u00e9gique. La mission de Cyrille Ly est donc d\u2019en formaliser la vision puis de la d\u00e9ployer aupr\u00e8s des collaborateurs et des partenaires industriels en priorit\u00e9 \u00bb, ajoute Stefane Ladous, pr\u00e9sident de Pure Trade.<\/p>\n\n\n\n<p>Avec pr\u00e8s de 30 ans d\u2019existence, 80 collaborateurs, 87 M\u20ac de chiffre d\u2019affaires, Pure Trade est un interlocuteur reconnu des marques de cosm\u00e9tiques et de parfums de luxe pour lesquelles l\u2019entreprise con\u00e7oit des emballages primaires et secondaires haut de gamme, de la bagagerie et des accessoires promotionnels ainsi que des articles textiles.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pure Trade nomme Cyrille Ly \u00e0 la direction du D\u00e9veloppement Durable, de la RSE et de l&rsquo;Innovation. Bas\u00e9 \u00e0 Bangkok, Cyrille Ly a pour mission de formaliser et de d\u00e9ployer la vision RSE et Innovation de Pure Trade \u00e0 l\u2019interne et \u00e0 l\u2019externe, et de g\u00e9rer les partenariats industriels en Asie du Sud-Est. Cyrille Ly [&hellip;]<\/p>","protected":false},"author":2,"featured_media":37855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,76,6],"tags":[],"class_list":["post-37854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-nomination","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouvelle nomination pour Pure Trade - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/nouvelle-nomination-pour-pure-trade\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle nomination pour Pure Trade - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Pure Trade nomme Cyrille Ly \u00e0 la direction du D\u00e9veloppement Durable, de la RSE et de l&rsquo;Innovation. Bas\u00e9 \u00e0 Bangkok, Cyrille Ly a pour mission de formaliser et de d\u00e9ployer la vision RSE et Innovation de Pure Trade \u00e0 l\u2019interne et \u00e0 l\u2019externe, et de g\u00e9rer les partenariats industriels en Asie du Sud-Est. Cyrille Ly [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/nouvelle-nomination-pour-pure-trade\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T22:15:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-05T22:15:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"Nouvelle nomination pour Pure Trade\",\"datePublished\":\"2023-07-05T22:15:36+00:00\",\"dateModified\":\"2023-07-05T22:15:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg\",\"articleSection\":[\"Article entier\",\"Nomination\",\"Parfumerie &amp; Cosm\u00e9tique\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/\",\"name\":\"Nouvelle nomination pour Pure Trade - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg\",\"datePublished\":\"2023-07-05T22:15:36+00:00\",\"dateModified\":\"2023-07-05T22:15:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg\",\"width\":800,\"height\":481},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nouvelle nomination pour Pure Trade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\",\"name\":\"Karine Duval\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"caption\":\"Karine Duval\"},\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nouvelle nomination pour Pure Trade - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/nouvelle-nomination-pour-pure-trade\/","og_locale":"en_GB","og_type":"article","og_title":"Nouvelle nomination pour Pure Trade - Emballage Digest","og_description":"Pure Trade nomme Cyrille Ly \u00e0 la direction du D\u00e9veloppement Durable, de la RSE et de l&rsquo;Innovation. Bas\u00e9 \u00e0 Bangkok, Cyrille Ly a pour mission de formaliser et de d\u00e9ployer la vision RSE et Innovation de Pure Trade \u00e0 l\u2019interne et \u00e0 l\u2019externe, et de g\u00e9rer les partenariats industriels en Asie du Sud-Est. Cyrille Ly [&hellip;]","og_url":"https:\/\/www.emballagedigest.fr\/en\/nouvelle-nomination-pour-pure-trade\/","og_site_name":"Emballage Digest","article_published_time":"2023-07-05T22:15:36+00:00","article_modified_time":"2023-07-05T22:15:37+00:00","og_image":[{"width":800,"height":481,"url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg","type":"image\/jpeg"}],"author":"Karine Duval","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karine Duval","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/"},"author":{"name":"Karine Duval","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f"},"headline":"Nouvelle nomination pour Pure Trade","datePublished":"2023-07-05T22:15:36+00:00","dateModified":"2023-07-05T22:15:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/"},"wordCount":428,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg","articleSection":["Article entier","Nomination","Parfumerie &amp; Cosm\u00e9tique"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/","url":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/","name":"Nouvelle nomination pour Pure Trade - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg","datePublished":"2023-07-05T22:15:36+00:00","dateModified":"2023-07-05T22:15:37+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2023\/07\/PURE-TRADE.jpg","width":800,"height":481},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/nouvelle-nomination-pour-pure-trade\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Nouvelle nomination pour Pure Trade"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f","name":"Karine Duval","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","caption":"Karine Duval"},"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/37854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=37854"}],"version-history":[{"count":2,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/37854\/revisions"}],"predecessor-version":[{"id":37857,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/37854\/revisions\/37857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/37855"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=37854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=37854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=37854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}