{"id":38249,"date":"2023-09-08T00:16:25","date_gmt":"2023-09-07T22:16:25","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=38249"},"modified":"2023-09-11T09:05:59","modified_gmt":"2023-09-11T07:05:59","slug":"coverpla-accompagne-essential-parfums-vers-le-rechargeable","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/coverpla-accompagne-essential-parfums-vers-le-rechargeable\/","title":{"rendered":"Coverpla accompagne Essential Parfums vers le rechargeable"},"content":{"rendered":"<p><strong>La jeune marque de parfums a entam\u00e9 sa transition vers des flacons rechargeables et a choisi de s\u2019accompagner des solutions du fournisseur ni\u00e7ois Coverpla pour piloter sa mutation industrielle.<\/strong><\/p>\n\n\n\n<p>En 2018, Essential Parfums innovait en cr\u00e9ant une premi\u00e8re ligne de parfums \u00e9coresponsables, chacun sign\u00e9 par un grand nom de la parfumerie fran\u00e7aise. Cette gamme de fragrances pr\u00e9sente le parti-pris de flacons abordables dont le design minimaliste laisse la vedette au jus et \u00e0 son parfumeur.<\/p>\n\n\n\n<p>G\u00e9raldine Archambault, fondatrice de la marque, avait d\u00e8s l\u2019origine jet\u00e9 son d\u00e9volu sur le flacon Gala dans un format unique de 100&nbsp;ml. Dessin\u00e9 par Coverpla, il est fabriqu\u00e9 par Ie verrier italien Bormioli Luigi.<\/p>\n\n\n\n<p>Dans un souci d\u2019\u00e9coconception, les huit fragrances de la collection mutent \u00e0 pr\u00e9sent vers un flacon que la cr\u00e9atrice souhaite \u00ab\u2009rechargeable \u00e0 l\u2019infini\u2009\u00bb. C\u2019est ainsi qu\u2019est n\u00e9 le nouveau Gala 100&nbsp;ml dot\u00e9 d\u2019un col \u00e0 vis (CV15). Coverpla en a pilot\u00e9 le d\u00e9veloppement industriel avec son partenaire verrier Bormioli Luigi. Aussi la marque a-t-elle imagin\u00e9 une s\u00e9rie de recharges alu en 150&nbsp;ml \u00e0 acheter en boutique ou sur internet.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous sommes fiers d\u2019avoir pu r\u00e9soudre l\u2019\u00e9quation de notre client&nbsp;: passer \u00e0 la fonction rechargeable sans cr\u00e9er de rupture avec l\u2019identit\u00e9 du flacon \u00e0 laquelle les consommateurs sont fid\u00e8les&nbsp;\u00bb, commente Florence Ghilardi, directrice commerciale de Coverpla.<\/p>","protected":false},"excerpt":{"rendered":"<p>La jeune marque de parfums a entam\u00e9 sa transition vers des flacons rechargeables et a choisi de s\u2019accompagner des solutions du fournisseur ni\u00e7ois Coverpla pour piloter sa mutation industrielle. En 2018, Essential Parfums innovait en cr\u00e9ant une premi\u00e8re ligne de parfums \u00e9coresponsables, chacun sign\u00e9 par un grand nom de la parfumerie fran\u00e7aise. Cette gamme de [&hellip;]<\/p>","protected":false},"author":2,"featured_media":38250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-38249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coverpla accompagne Essential Parfums vers le rechargeable - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/coverpla-accompagne-essential-parfums-vers-le-rechargeable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coverpla accompagne Essential Parfums vers le rechargeable - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"La jeune marque de parfums a entam\u00e9 sa transition vers des flacons rechargeables et a choisi de s\u2019accompagner des solutions du fournisseur ni\u00e7ois Coverpla pour piloter sa mutation industrielle. 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