{"id":38610,"date":"2023-10-17T08:49:45","date_gmt":"2023-10-17T06:49:45","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=38610"},"modified":"2023-10-18T08:33:40","modified_gmt":"2023-10-18T06:33:40","slug":"e-leclerc-teste-la-consigne-pour-reemploi-avec-berny-et-the-keepers","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/e-leclerc-teste-la-consigne-pour-reemploi-avec-berny-et-the-keepers\/","title":{"rendered":"E. Leclerc teste la consigne pour r\u00e9emploi avec Berny et The Keepers"},"content":{"rendered":"<p><strong>Si la consigne pour recyclage de bouteilles plastiques a \u00e9t\u00e9 finalement abandonn\u00e9e par le gouvernement, le r\u00e9emploi reste au c\u0153ur des strat\u00e9gies de la grande distribution. Preuve en est avec le nouvel essai mis en place par le centre commercial E.Leclerc Atlantis en partenariat avec Berny et The Keepers. Gr\u00e2ce \u00e0 un collecteur intelligent install\u00e9 \u00e0 l&rsquo;entr\u00e9e du magasin, les consommateurs peuvent rapporter leurs emballages r\u00e9employables et se faire rembourser de la consigne. Cette solution duplicable et universelle a vocation \u00e0 \u00eatre d\u00e9ploy\u00e9e \u00e0 grande \u00e9chelle en 2024.<\/strong><\/p>\n\n\n\n<p>Apr\u00e8s avoir \u00e9quip\u00e9 plusieurs magasins de sa solution de barquettes r\u00e9employables, Berny cherche \u00e0 automatiser leur r\u00e9cup\u00e9ration. La start-up s\u2019appuie sur l\u2019expertise de The Keepers avec le d\u00e9veloppement d\u2019un collecteur universel pour le r\u00e9emploi. E.Leclerc Atlantis a mis en place la solution compl\u00e8te de r\u00e9emploi pour ses clients, \u00e0 savoir l\u2019offre de barquettes consign\u00e9es de Berny en rayon et le collecteur intelligent de The Keepers \u00e0 l\u2019entr\u00e9e du magasin. Le sc\u00e9nario est simple pour le consommateur : il ach\u00e8te son produit dans un emballage consign\u00e9 et le rapporte en magasin en le d\u00e9posant dans le collecteur qui le rembourse du montant de la consigne.<\/p>\n\n\n\n<p>Selon Berny, ce syst\u00e8me pr\u00e9sente un int\u00e9r\u00eat consid\u00e9rable d\u2019un point de vue environnemental : 2,5 fois moins d&rsquo;\u00e9puisement des ressources fossiles, trois fois moins d&rsquo;\u00e9mission de gaz \u00e0 effet de serre en kg CO<sub>2<\/sub> \u00e9quivalent, comparatif r\u00e9alis\u00e9 pour 40 barquettes \u00e0 usage unique vs. 40 barquettes r\u00e9employ\u00e9es.<\/p>\n\n\n\n<p>Apr\u00e8s les barquettes Berny, le Collector va pouvoir collecter aussi les bouteilles en verre consign\u00e9es, puis tous les autres types de contenants r\u00e9employables. Le syst\u00e8me de reconnaissance par cam\u00e9ra IA d\u00e9velopp\u00e9 par The Keepers a pour but de le rendre compl\u00e9tement universel.<\/p>\n\n\n\n<p>Suite \u00e0 ce premier test in situ au E. Leclerc d\u2019Atlantis de Nantes, l\u2019objectif est de d\u00e9ployer ce syst\u00e8me de r\u00e9emploi \u00e0 grande \u00e9chelle avec E. Leclerc, puis chez d\u2019autres acteurs de la grande distribution.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si la consigne pour recyclage de bouteilles plastiques a \u00e9t\u00e9 finalement abandonn\u00e9e par le gouvernement, le r\u00e9emploi reste au c\u0153ur des strat\u00e9gies de la grande distribution. Preuve en est avec le nouvel essai mis en place par le centre commercial E.Leclerc Atlantis en partenariat avec Berny et The Keepers. Gr\u00e2ce \u00e0 un collecteur intelligent install\u00e9 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":38611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-38610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E. 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