{"id":38655,"date":"2023-10-23T09:20:41","date_gmt":"2023-10-23T07:20:41","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=38655"},"modified":"2023-10-23T09:20:43","modified_gmt":"2023-10-23T07:20:43","slug":"cosmetic-valley-simplante-en-chine","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/cosmetic-valley-simplante-en-chine\/","title":{"rendered":"Cosmetic Valley s\u2019implante en Chine"},"content":{"rendered":"<p><strong>En marge du salon Cosmetic 360 qui s\u2019est tenu la semaine derni\u00e8re au Carrousel du Louvre \u00e0 Paris, le p\u00f4le de comp\u00e9titivit\u00e9 Cosmetic Valley lance, en Chine, la premi\u00e8re \u00ab ambassade \u00bb de la fili\u00e8re fran\u00e7aise \u00e0 l\u2019\u00e9tranger en cr\u00e9ant la FFCE China (French Fragrance &amp; Cosmetics Embassy).<\/strong><\/p>\n\n\n\n<p>La fili\u00e8re parfumerie-cosm\u00e9tique fran\u00e7aise, port\u00e9e par la Cosmetic Valley, a annonc\u00e9 la cr\u00e9ation \u00e0 Shanghai d\u2019un nouveau dispositif d\u2019accompagnement des entreprises \u00e0 l\u2019export et de renforcement de l\u2019attractivit\u00e9 de la France. L\u2019initiative s\u2019inscrit dans le programme \u00ab Global Cosmetics Cluster \u00bb cr\u00e9\u00e9 en 2016 et qui regroupe 21 pays sous l\u2019\u00e9gide du p\u00f4le de comp\u00e9titivit\u00e9, et sur sa capacit\u00e9 \u00e0 f\u00e9d\u00e9rer les acteurs de la fili\u00e8re cosm\u00e9tique autour de strat\u00e9gies collectives de conqu\u00eate de march\u00e9s. Une dynamique qui a fait gagner la France en termes d\u2019export et d\u2019attractivit\u00e9 avec des chiffres record en 2022 (19,1 Mds \u20ac export\u00e9s).<\/p>\n\n\n\n<p>Dans un contexte g\u00e9opolitique complexe associ\u00e9 \u00e0 des incertitudes \u00e9conomiques et une concurrence croissante sur la sc\u00e8ne internationale, la fili\u00e8re veut d\u00e9sormais aller plus loin avec la cr\u00e9ation d\u2019\u00e9cosyst\u00e8me nationaux au c\u0153ur de ses march\u00e9s strat\u00e9giques. Cette mise en place de repr\u00e9sentations sectorielles viendra conforter le plan \u00ab Osez l\u2019export \u00bb annonc\u00e9 par le Ministre du Commerce ext\u00e9rieur, Olivier Becht, fin ao\u00fbt. Cette nouvelle action initi\u00e9e par le p\u00f4le de comp\u00e9titivit\u00e9 veut favoriser les \u00e9changes entre acteurs fran\u00e7ais implant\u00e9s sur diff\u00e9rents march\u00e9s strat\u00e9giques et accompagner les PME qui n\u2019y b\u00e9n\u00e9ficient pas encore d\u2019implantation locale.<\/p>\n\n\n\n<p>Le dispositif sera lanc\u00e9 d\u00e9but 2024 en Chine par l\u2019impl\u00e9mentation d\u2019un bureau \u00e0 Shanghai en charge de la structuration et de l\u2019animation de l\u2019\u00e9cosyst\u00e8me local. En effet, si la Chine constitue un d\u00e9bouch\u00e9 majeur pour la fili\u00e8re fran\u00e7aise des parfums et cosm\u00e9tiques avec pr\u00e8s de 2 Mds \u20ac export\u00e9s en 2022, sa situation \u00e9conomique est ressortie modifi\u00e9e par la crise sanitaire du Covid-19 et requiert aujourd\u2019hui d\u2019y accompagner mieux, et en local, les entreprises fran\u00e7aises, explique la Cosmetic Valley.<\/p>\n\n\n\n<p>A moyen terme, la cr\u00e9ation d\u2019autres \u00ab ambassades \u00bb est envisag\u00e9e sur d\u2019autres march\u00e9s \u00e0 hauts potentiels comme les \u00c9tats-Unis.<\/p>","protected":false},"excerpt":{"rendered":"<p>En marge du salon Cosmetic 360 qui s\u2019est tenu la semaine derni\u00e8re au Carrousel du Louvre \u00e0 Paris, le p\u00f4le de comp\u00e9titivit\u00e9 Cosmetic Valley lance, en Chine, la premi\u00e8re \u00ab ambassade \u00bb de la fili\u00e8re fran\u00e7aise \u00e0 l\u2019\u00e9tranger en cr\u00e9ant la FFCE China (French Fragrance &amp; Cosmetics Embassy). La fili\u00e8re parfumerie-cosm\u00e9tique fran\u00e7aise, port\u00e9e par la [&hellip;]<\/p>","protected":false},"author":2,"featured_media":38656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,81,6],"tags":[],"class_list":["post-38655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-packaging","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cosmetic Valley s\u2019implante en Chine - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/cosmetic-valley-simplante-en-chine\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosmetic Valley s\u2019implante en Chine - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"En marge du salon Cosmetic 360 qui s\u2019est tenu la semaine derni\u00e8re au Carrousel du Louvre \u00e0 Paris, le p\u00f4le de comp\u00e9titivit\u00e9 Cosmetic Valley lance, en Chine, la premi\u00e8re \u00ab ambassade \u00bb de la fili\u00e8re fran\u00e7aise \u00e0 l\u2019\u00e9tranger en cr\u00e9ant la FFCE China (French Fragrance &amp; Cosmetics Embassy). 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