{"id":38881,"date":"2023-10-31T17:59:00","date_gmt":"2023-10-31T16:59:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=38881"},"modified":"2023-11-13T18:01:38","modified_gmt":"2023-11-13T17:01:38","slug":"loccitane-opte-pour-un-tube-tout-plastique-pour-son-iconique-creme-mains","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/loccitane-opte-pour-un-tube-tout-plastique-pour-son-iconique-creme-mains\/","title":{"rendered":"L\u2019Occitane opte pour un tube tout plastique pour son iconique cr\u00e8me mains"},"content":{"rendered":"

Petite r\u00e9volution du c\u00f4t\u00e9 des cr\u00e8mes mains, la marque fran\u00e7aise L\u2019Occitane a choisi de passer son embl\u00e9matique tube lamin\u00e9 (ABL) de 30 ml \u00e0 un tube Greenleaf du fabricant Alb\u00e9a Tubes. Equip\u00e9 du syst\u00e8me d\u2019ouverture OctoTop, il est d\u00e9sormais totalement recyclable et affiche un poids r\u00e9duit de 23% par rapport \u00e0 l\u2019ancienne version. <\/strong><\/p>\n\n\n\n

La solution Greenleaf certifi\u00e9e APR, enti\u00e8rement en plastique lamin\u00e9 avec une jupe multicouche en HDPE, r\u00e9duit aussi le nombre de mat\u00e9riaux de cinq \u00e0 deux et les composants de trois \u00e0 deux. Pour la capsule, L\u2019Occitane a opt\u00e9 pour la technologie EcoTop d\u2019Alb\u00e9a avec OctoTop, un syst\u00e8me de fermeture flip-top 2 en 1 qui reprend la forme octogonale iconique de L\u2019Occitane. Le syst\u00e8me de fermeture est en PEHD, ce qui rend l\u2019ensemble du tube recyclable dans les fili\u00e8res de recyclage PE existantes en France, en Europe et aux \u00c9tats-Unis. Ce projet a n\u00e9cessit\u00e9 deux ans de co-d\u00e9veloppement et s\u2019appuie sur une ACV certifi\u00e9e qui \u00e9value la r\u00e9duction de l\u2019impact environnemental de la nouvelle solution dans plusieurs cat\u00e9gories par rapport \u00e0 la solution actuelle. \u00abLa r\u00e9duction du poids et la recyclabilit\u00e9 \u00e9taient au c\u0153ur de ce projet et nous ont conduits \u00e0 simplifier le tube au maximum sans pour autant compromettre l\u2019esth\u00e9tique et la fonctionnalit\u00e9. Au contraire, OctoTop am\u00e9liore la fonctionnalit\u00e9 du tube pour nos clients\u00bb, a expliqu\u00e9 David Bayard, directeur R&D Packaging de L\u2019Occitane. Les tubes sont produits pour L\u2019Occitane \u00e0 Alb\u00e9a Argonne et commercialis\u00e9s pour la version au beurre de karit\u00e9 en janvier 2024.
Fournisseur\u00a0: Alb\u00e9a Tubes<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Petite r\u00e9volution du c\u00f4t\u00e9 des cr\u00e8mes mains, la marque fran\u00e7aise L\u2019Occitane a choisi de passer son embl\u00e9matique tube lamin\u00e9 (ABL) de 30 ml \u00e0 un tube Greenleaf du fabricant Alb\u00e9a Tubes. Equip\u00e9 du syst\u00e8me d\u2019ouverture OctoTop, il est d\u00e9sormais totalement recyclable et affiche un poids r\u00e9duit de 23% par rapport \u00e0 l\u2019ancienne version. La solution […]<\/p>","protected":false},"author":2,"featured_media":38882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":6,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-38881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nL\u2019Occitane opte pour un tube tout plastique pour son iconique cr\u00e8me mains - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/loccitane-opte-pour-un-tube-tout-plastique-pour-son-iconique-creme-mains\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Occitane opte pour un tube tout plastique pour son iconique cr\u00e8me mains - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Petite r\u00e9volution du c\u00f4t\u00e9 des cr\u00e8mes mains, la marque fran\u00e7aise L\u2019Occitane a choisi de passer son embl\u00e9matique tube lamin\u00e9 (ABL) de 30 ml \u00e0 un tube Greenleaf du fabricant Alb\u00e9a Tubes. 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