{"id":39123,"date":"2023-11-30T10:21:00","date_gmt":"2023-11-30T09:21:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=39123"},"modified":"2023-12-01T10:23:25","modified_gmt":"2023-12-01T09:23:25","slug":"des-yaourts-blancs-en-brique","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/des-yaourts-blancs-en-brique\/","title":{"rendered":"Des yaourts blancs en brique"},"content":{"rendered":"<p><strong>Deux ans apr\u00e8s son retour dans la coop\u00e9rative Sodiaal, Yoplait gagne des parts de march\u00e9 (11,3% fin septembre 2023 sur ann\u00e9e glissante vs 10,7% en 2021 en valeur pour un CA de 750 millions d\u2019euros estim\u00e9s \u00e0 fin 2023, soit 25% de progression en deux ans) et souhaite dynamiser la cat\u00e9gorie des yaourts blancs en lan\u00e7ant \u2013 d\u00e8s janvier prochain \u2013 Yoplait en brique. <\/strong><\/p>\n\n\n\n<p>Il s\u2019agira, pour la marque \u00e0 la petite fleur, de son premier yaourt \u00e0 verser dans une brique \u00e9co-con\u00e7ue de 750 grammes, soit l\u2019\u00e9quivalent de six pots de yaourt. Le produit sera d\u00e9clin\u00e9 en neuf r\u00e9f\u00e9rences autour de recettes phares de l\u2019ultra frais : brass\u00e9 nature, aromatis\u00e9, avec des probiotiques, \u00e0 la grecque, riche en prot\u00e9ines et une r\u00e9f\u00e9rence sans lactose. Avec ce nouveau conditionnement, le fabricant indique r\u00e9duire par deux la quantit\u00e9 d\u2019emballage et diminuer de 75% de l\u2019utilisation de plastique en comparaison \u00e0 un pack de six yaourts Yoplait de 125 ml. Con\u00e7u avec 78% de mati\u00e8res renouvelables, Yoplait en brique pr\u00e9sente un marquage sur le pack destin\u00e9 \u00e0 faciliter le pliage et vider au maximum la brique pour lutter contre le gaspillage alimentaire. La gamme sera fabriqu\u00e9e en France dans l\u2019usine historique du Mans, premi\u00e8re usine Yoplait cr\u00e9\u00e9e par la coop\u00e9rative. \u00abLe retour \u00e0 la croissance de Yoplait dynamis\u00e9 par le succ\u00e8s de Yoplait Skyr, et le lancement de Yoplait en brique, sont des marqueurs forts de notre strat\u00e9gie et de l\u2019engagement des \u00e9quipes Yoplait au sein de la coop\u00e9rative\u00bb, d\u00e9clare Yves Legros, directeur g\u00e9n\u00e9ral de Yoplait.<\/p>","protected":false},"excerpt":{"rendered":"<p>Deux ans apr\u00e8s son retour dans la coop\u00e9rative Sodiaal, Yoplait gagne des parts de march\u00e9 (11,3% fin septembre 2023 sur ann\u00e9e glissante vs 10,7% en 2021 en valeur pour un CA de 750 millions d\u2019euros estim\u00e9s \u00e0 fin 2023, soit 25% de progression en deux ans) et souhaite dynamiser la cat\u00e9gorie des yaourts blancs en [&hellip;]<\/p>","protected":false},"author":2,"featured_media":39124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-39123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - 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