{"id":39467,"date":"2024-01-05T00:15:15","date_gmt":"2024-01-04T23:15:15","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=39467"},"modified":"2024-01-08T09:02:32","modified_gmt":"2024-01-08T08:02:32","slug":"seb-investit-dans-la-start-up-auum","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/seb-investit-dans-la-start-up-auum\/","title":{"rendered":"SEB investit dans la start-up Auum"},"content":{"rendered":"<p><strong>SEB Alliance, le v\u00e9hicule d\u2019investissement du Groupe SEB, annonce avoir pris une participation minoritaire dans la start-up Auum, acronyme de \u00ab Arr\u00eatons l\u2019Usage Unique maintenant \u00bb.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Con\u00e7ue et assembl\u00e9e \u00e0 Ch\u00e2tillon, en France, sur son tout nouveau site de production de 1 300 m\u00b2, la machine Auum \u2013 lanc\u00e9e en 2021 apr\u00e8s trois ans de R&amp;D \u2013 offre une alternative \u00e9cologique au gobelet jetable. Certifi\u00e9e Origine France Garantie, la machine permet, en un seul geste, de nettoyer, de d\u00e9sinfecter et de s\u00e9cher un verre en 20 secondes, avec seulement 10 cl d\u2019eau et sans produit chimique. Auum annonce par ailleurs la sortie de production de sa 1 000\u00e8me machine en d\u00e9cembre, \u00e9tape hautement symbolique pour la start-up, et a organis\u00e9 \u00e0 ce titre dans ses locaux \u00e0 Ch\u00e2tillon d\u00e9but d\u00e9cembre une journ\u00e9e \u00e9v\u00e9nement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/01\/SEB3.jpg\" alt=\"\" class=\"wp-image-39470\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/01\/SEB3.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/01\/SEB3-300x176.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/01\/SEB3-768x450.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/01\/SEB3-18x12.jpg 18w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Au-del\u00e0 de la simplicit\u00e9 d\u2019utilisation de cette technologie, Auum a aussi voulu proposer une offre accessible, \u00e9conomiquement \u00e9quivalente au mod\u00e8le du jetable. La solution a d\u00e9j\u00e0 s\u00e9duit pr\u00e8s de 300 clients en B2B dont pr\u00e8s d\u2019un tiers des entreprises du CAC 40 telles que Total Energies, Kering, L\u2019Or\u00e9al, ENGIE, Saint Gobain, Boursorama ou encore Air Liquide. Objectif pour l\u2019entreprise&nbsp;: supprimer les 5 milliards de gobelets jetables encore consomm\u00e9s chaque ann\u00e9e en France.<\/p>\n\n\n\n<p>Avec l\u2019investissement du Groupe SEB, la start-up entend acc\u00e9l\u00e9rer son d\u00e9veloppement en France et \u00e0 l\u2019international et voit sa cr\u00e9dibilit\u00e9 renforc\u00e9e dans le paysage industriel fran\u00e7ais. L\u2019annonce a d\u2019ailleurs \u00e9t\u00e9 salu\u00e9e par Roland Lescure, ministre d\u00e9l\u00e9gu\u00e9 de l\u2019Industrie&nbsp;: \u00ab&nbsp;L\u2019\u00e9co-circularit\u00e9, le r\u00e9emploi, l\u2019innovation et son industrialisation sur notre territoire font partie des priorit\u00e9s du Gouvernement. Aussi, je suis fier d\u2019annoncer aujourd\u2019hui que l\u2019Etat soutiendra, via une subvention issue de l\u2019appel \u00e0 projets I-demo de France 2030, les nouveaux projets de recherche et d\u00e9veloppement d\u2019Auum \u00bb.<\/p>\n\n\n\n<p><br>En parall\u00e8le, la jeune pousse se voit renouveler la confiance de ses investisseurs historiques, Starquest et Founders Future ainsi que du fonds MAIF Impact depuis le lancement de la s\u00e9rie A. L\u2019entreprise, qui a cette ann\u00e9e \u00e9largi ses op\u00e9rations aux march\u00e9s suisse et B\u00e9n\u00e9lux, se pr\u00e9pare \u00e0 d\u00e9voiler sous peu la derni\u00e8re mouture de sa machine phare, la Auum-S 4.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEB Alliance, le v\u00e9hicule d\u2019investissement du Groupe SEB, annonce avoir pris une participation minoritaire dans la start-up Auum, acronyme de \u00ab Arr\u00eatons l\u2019Usage Unique maintenant \u00bb. Con\u00e7ue et assembl\u00e9e \u00e0 Ch\u00e2tillon, en France, sur son tout nouveau site de production de 1 300 m\u00b2, la machine Auum \u2013 lanc\u00e9e en 2021 apr\u00e8s trois ans de [&hellip;]<\/p>","protected":false},"author":2,"featured_media":39468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,28,81],"tags":[],"class_list":["post-39467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEB investit dans la start-up Auum - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/seb-investit-dans-la-start-up-auum\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEB investit dans la start-up Auum - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"SEB Alliance, le v\u00e9hicule d\u2019investissement du Groupe SEB, annonce avoir pris une participation minoritaire dans la start-up Auum, acronyme de \u00ab Arr\u00eatons l\u2019Usage Unique maintenant \u00bb. 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