{"id":39521,"date":"2024-01-12T09:19:56","date_gmt":"2024-01-12T08:19:56","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=39521"},"modified":"2024-01-12T09:21:41","modified_gmt":"2024-01-12T08:21:41","slug":"chanel-lance-le-premier-mascara-en-aluminium-recycle","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/chanel-lance-le-premier-mascara-en-aluminium-recycle\/","title":{"rendered":"Chanel lance le premier mascara en aluminium recycl\u00e9"},"content":{"rendered":"<p><strong>Chanel Parfums Beaut\u00e9 s\u2019est appuy\u00e9 sur l\u2019expertise de g.pivaudran pour d\u00e9velopper une gamme de&nbsp; mascaras en aluminium recycl\u00e9 avec un taux de PCR compris entre 10 et 20% selon les mod\u00e8les de d\u00e9cors. Ils seront mis en avant \u00e0 l\u2019occasion du salon Paris Packaging Week les 17 et 18 janvier 2024.<\/strong><\/p>\n\n\n\n<p>Convaincus de la n\u00e9cessit\u00e9 d\u2019arriver \u00e0 inclure une part croissante de mati\u00e8re PCR dans l\u2019aluminium utilis\u00e9 dans les packagings luxe, tout en ma\u00eetrisant le niveau d\u2019exigence connu de la maison Chanel, g. pivaudran et Constellium menaient, depuis 2018, de multiples essais sur ce sujet. Les principales inconnues \u00e0 lever r\u00e9sidaient alors en trois points : l\u2019aptitude technique de cette nouvelle mati\u00e8re \u00e0 \u00eatre transform\u00e9e par emboutissage profond et \u00e0 maintenir la qualit\u00e9 du d\u00e9cor lisse ou bross\u00e9, selon l\u2019aspect mat ou brillant recherch\u00e9&nbsp;; le comportement et rendu esth\u00e9tique lors de l\u2019anodisation&nbsp;; et la capacit\u00e9 \u00e0 garantir une qualit\u00e9 stable de la mati\u00e8re premi\u00e8re malgr\u00e9 l\u2019apport de mat\u00e9riau recycl\u00e9.<\/p>\n\n\n\n<p>La maison Chanel, \u00e0 qui ce travail a \u00e9t\u00e9 pr\u00e9sent\u00e9, a rapidement adh\u00e9r\u00e9 \u00e0 la d\u00e9marche et a orient\u00e9 les essais vers une transformation de la gamme Mascara Volume. Apr\u00e8s de nombreux tests pour la r\u00e9alisation d\u2019une pi\u00e8ce technique r\u00e9pondant \u00e0 toutes les exigences de la marque, g.pivaudran a r\u00e9ussi \u00e0 offrir un produit de haute qualit\u00e9, tout en r\u00e9duisant l\u2019impact environnemental du mascara en aluminium recycl\u00e9, d\u00e9clin\u00e9 en trois formats \u00ab Le Volume \u00bb, \u00ab Le Volume R\u00e9volution \u00bb et \u00ab Le Volume Stretch \u00bb.<\/p>\n\n\n\n<p>g.pivaudran indique que d\u2019autres actions sont en cours avec les \u00e9quipes Chanel Parfums Beaut\u00e9, et qui seront pr\u00e9sent\u00e9es sur l\u2019ann\u00e9e 2024.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chanel Parfums Beaut\u00e9 s\u2019est appuy\u00e9 sur l\u2019expertise de g.pivaudran pour d\u00e9velopper une gamme de&nbsp; mascaras en aluminium recycl\u00e9 avec un taux de PCR compris entre 10 et 20% selon les mod\u00e8les de d\u00e9cors. Ils seront mis en avant \u00e0 l\u2019occasion du salon Paris Packaging Week les 17 et 18 janvier 2024. Convaincus de la n\u00e9cessit\u00e9 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":39522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-39521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chanel lance le premier mascara en aluminium recycl\u00e9 - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/chanel-lance-le-premier-mascara-en-aluminium-recycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chanel lance le premier mascara en aluminium recycl\u00e9 - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Chanel Parfums Beaut\u00e9 s\u2019est appuy\u00e9 sur l\u2019expertise de g.pivaudran pour d\u00e9velopper une gamme de&nbsp; mascaras en aluminium recycl\u00e9 avec un taux de PCR compris entre 10 et 20% selon les mod\u00e8les de d\u00e9cors. 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