{"id":39606,"date":"2024-01-19T16:39:00","date_gmt":"2024-01-19T15:39:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=39606"},"modified":"2024-01-22T16:41:44","modified_gmt":"2024-01-22T15:41:44","slug":"heineken-recompense-pour-sa-canette-recyclage","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/heineken-recompense-pour-sa-canette-recyclage\/","title":{"rendered":"Heineken\u00ae r\u00e9compens\u00e9 pour sa canette \u00ab\u00a0Recyclage\u00a0\u00bb"},"content":{"rendered":"<p><strong>Heineken\u00ae a \u00e9t\u00e9 r\u00e9compens\u00e9 dans le cadre de la 4e \u00e9dition des Troph\u00e9es \u00abCanettes d\u2019Or\u00bb 2023, dans la cat\u00e9gorie \u00abCanette d\u2019Or Ambassadeur du recyclage des canettes\u00bb. <\/strong><\/p>\n\n\n\n<p>Ce troph\u00e9e vient distinguer l\u2019initiative d\u00e9ploy\u00e9e par la marque Heineken\u00ae en France, qui \u00e0 l\u2019occasion de ses 150 ans, a choisi de faire disparaitre le nom \u00abHeineken\u00ae\u00bb de sa canette, au profit de la mention \u00abRecyclable\u00bb. L\u2019attribution de cette r\u00e9compense vient souligner son engagement d\u00e9ploy\u00e9 \u00e0 l\u2019occasion des 150 ans de la marque Heineken\u00ae, dans la lign\u00e9e de la feuille de route RSE d\u2019Heineken France \u00abBrassons un monde meilleur\u00bb, visant \u00e0 sensibiliser les consommateurs au bon geste de tri et aux avantages de la canette en aluminium.<\/p>\n\n\n\n<p>Les Troph\u00e9es \u00abCanettes d\u2019Or\u00bb sont organis\u00e9s tous les deux ans depuis 2017 par le<br>GIE La Bo\u00eete Boisson, groupement qui souhaite encourager la croissance de l\u2019industrie, tant du secteur de l\u2019emballage que des remplisseurs concern\u00e9s, en faisant la promotion de la canette et de ses atouts, mais \u00e9galement en s\u2019associant \u00e0 des actions de d\u00e9veloppement durable et de r\u00e9duction de l\u2019empreinte carbone. Ils ont pour objectif de mettre en avant les initiatives et nouveaut\u00e9s lanc\u00e9es par les marques, que ce soit en termes de cr\u00e9ativit\u00e9 graphique, actions de communication, mise en avant dans les circuits de distribution, d\u2019innovations march\u00e9, mais aussi en mati\u00e8re d\u2019engagement durable et de recyclage.<\/p>\n\n\n\n<p>Heineken France a pour objectif d\u2019atteindre z\u00e9ro \u00e9mission nette de carbone sur ses propres \u00e9missions en 2030 et sur l\u2019ensemble de sa cha\u00eene de valeur en 2040. Alors que les emballages sont la premi\u00e8re source d\u2019\u00e9missions de carbone de sa cha\u00eene de valeur et repr\u00e9sentent 40% des \u00e9missions de l\u2019entreprise, le fabricant met tout en \u0153uvre pour r\u00e9duire son impact environnemental, et souhaite ainsi sensibiliser les consommateurs, via des campagnes d\u00e9di\u00e9es en utilisant ses marques.<\/p>","protected":false},"excerpt":{"rendered":"<p>Heineken\u00ae a \u00e9t\u00e9 r\u00e9compens\u00e9 dans le cadre de la 4e \u00e9dition des Troph\u00e9es \u00abCanettes d\u2019Or\u00bb 2023, dans la cat\u00e9gorie \u00abCanette d\u2019Or Ambassadeur du recyclage des canettes\u00bb. Ce troph\u00e9e vient distinguer l\u2019initiative d\u00e9ploy\u00e9e par la marque Heineken\u00ae en France, qui \u00e0 l\u2019occasion de ses 150 ans, a choisi de faire disparaitre le nom \u00abHeineken\u00ae\u00bb de sa [&hellip;]<\/p>","protected":false},"author":2,"featured_media":39607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-39606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heineken\u00ae r\u00e9compens\u00e9 pour sa canette &quot;Recyclage&quot; - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/heineken-recompense-pour-sa-canette-recyclage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken\u00ae r\u00e9compens\u00e9 pour sa canette &quot;Recyclage&quot; - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Heineken\u00ae a \u00e9t\u00e9 r\u00e9compens\u00e9 dans le cadre de la 4e \u00e9dition des Troph\u00e9es \u00abCanettes d\u2019Or\u00bb 2023, dans la cat\u00e9gorie \u00abCanette d\u2019Or Ambassadeur du recyclage des canettes\u00bb. 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