{"id":39726,"date":"2024-01-29T08:54:47","date_gmt":"2024-01-29T07:54:47","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=39726"},"modified":"2024-01-29T08:54:48","modified_gmt":"2024-01-29T07:54:48","slug":"albea-tubes-optimise-les-echantillons-de-clarins","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/albea-tubes-optimise-les-echantillons-de-clarins\/","title":{"rendered":"Alb\u00e9a Tubes optimise les \u00e9chantillons de Clarins"},"content":{"rendered":"<p><strong>Un nouveau syst\u00e8me de fermeture flip-top adapt\u00e9 au format \u00e9chantillon r\u00e9pond \u00e0 la triple probl\u00e9matique RSE : all\u00e8gement, recyclabilit\u00e9 et int\u00e9gration de mati\u00e8re recycl\u00e9e. Align\u00e9 avec les engagements RSE des deux marques, EcoLittle Top r\u00e9invente les \u00e9chantillons de Clarins.<\/strong><\/p>\n\n\n\n<p>Clarins fait \u00e9voluer ses gammes de tubes \u00e9chantillons avec EcoLittle Top, le nouveau venu dans la gamme EcoTop d\u2019Alb\u00e9a Tubes. Gr\u00e2ce \u00e0 la suppression d\u2019un composant, EcoLittle Top permet une r\u00e9duction de poids de 47% sur le tube complet.<\/p>\n\n\n\n<p>Par ailleurs, le tube int\u00e8gre 45% de mati\u00e8re recycl\u00e9e gr\u00e2ce \u00e0 l\u2019offre PCR Max d\u2019Alb\u00e9a Tubes. Cette solution en PCR PE associ\u00e9e \u00e0 EcoLittle Top en HDPE est donc monomati\u00e8re, ce qui la rend recyclable dans les fili\u00e8res HDPE. L\u2019utilisation de plastique recycl\u00e9 permet de r\u00e9duire la quantit\u00e9 de plastique vierge utilis\u00e9e pour produire les tubes.<\/p>\n\n\n\n<p>\u00ab&nbsp;Cette innovation est le fruit de deux ans d\u2019\u00e9troite collaboration entre nos deux \u00e9quipes. Les engagements RSE ainsi que l\u2019exigence de qualit\u00e9 premium de Clarins et d\u2019Alb\u00e9a Tubes ont \u00e9t\u00e9 au c\u0153ur du d\u00e9veloppement produit. EcoLittle Top est une consolidation suppl\u00e9mentaire de notre feuille de route RSE&nbsp;\u00bb, d\u00e9clare Isabelle S\u00e9ry, Directrice Commerciale chez Alb\u00e9a Tubes.<\/p>\n\n\n\n<p>\u00ab&nbsp;EcoLittle Top sera utilis\u00e9 pour la plupart des gammes Clarins (Soin et Maquillage), \u00e0 de rares exceptions pr\u00e8s.&nbsp;Nous sommes fiers de cette innovation, qui est un pas suppl\u00e9mentaire vers une industrie plus responsable \u00bb, ajoute Philippe Briand, Directeur Conception Packaging, Achats Directs &amp; Coordination Lancements pour Clarins.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un nouveau syst\u00e8me de fermeture flip-top adapt\u00e9 au format \u00e9chantillon r\u00e9pond \u00e0 la triple probl\u00e9matique RSE : all\u00e8gement, recyclabilit\u00e9 et int\u00e9gration de mati\u00e8re recycl\u00e9e. Align\u00e9 avec les engagements RSE des deux marques, EcoLittle Top r\u00e9invente les \u00e9chantillons de Clarins. Clarins fait \u00e9voluer ses gammes de tubes \u00e9chantillons avec EcoLittle Top, le nouveau venu dans la [&hellip;]<\/p>","protected":false},"author":2,"featured_media":39727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":7,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-39726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alb\u00e9a Tubes optimise les \u00e9chantillons de Clarins - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/albea-tubes-optimise-les-echantillons-de-clarins\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alb\u00e9a Tubes optimise les \u00e9chantillons de Clarins - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Un nouveau syst\u00e8me de fermeture flip-top adapt\u00e9 au format \u00e9chantillon r\u00e9pond \u00e0 la triple probl\u00e9matique RSE : all\u00e8gement, recyclabilit\u00e9 et int\u00e9gration de mati\u00e8re recycl\u00e9e. 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