{"id":40117,"date":"2024-02-29T10:01:00","date_gmt":"2024-02-29T09:01:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=40117"},"modified":"2024-03-03T10:03:10","modified_gmt":"2024-03-03T09:03:10","slug":"upfield-lance-une-barquette-pour-beurre-a-base-de-cellulose-moulee","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/upfield-lance-une-barquette-pour-beurre-a-base-de-cellulose-moulee\/","title":{"rendered":"Upfield lance une barquette pour beurre \u00e0 base de cellulose moul\u00e9e"},"content":{"rendered":"<p><strong>En collaboration avec Footprint, MCC Verstraete, Emsur et le groupe Pag\u00e8s, Upfield \u2013 marques Fruit d\u2019or, Planta Fin, V\u00e9g\u00e9taline, etc. \u2013 lance une barquette en cellulose moul\u00e9e pour ses beurres v\u00e9g\u00e9taux et ses p\u00e2tes \u00e0 tartiner. <\/strong><\/p>\n\n\n\n<p>Le d\u00e9ploiement a commenc\u00e9 en Autriche avec la marque Flora Plant fin 2023, d\u2019autres march\u00e9s europ\u00e9ens et marques suivront cette ann\u00e9e. Avec cette innovation, le fabricant ambitionne de remplacer jusqu\u2019\u00e0 deux milliards de bacs en plastique d\u2019ici 2030, soit une \u00e9conomie de plus de 25 000 tonnes de d\u00e9chets plastiques par an. Pour Upfield, l\u2019introduction de cette barquette en papier participera \u00e0 r\u00e9duire le plastique dans l\u2019ensemble de son portefeuille de 80% d\u2019ici 2030. Si ce dernirer revendique un contenant \u00abbiosourc\u00e9, recyclable et sans plastique conventionnel\u00bb certifi\u00e9 par Control Union, le fabricant confirme que la barquette \u2013 fabriqu\u00e9e \u00e0 partir de fibres de papier PEFC humide compress\u00e9es \u2013 comporte tout de m\u00eame un rev\u00eatement interne pour lui conf\u00e9rer sa fonction barri\u00e8re \u00e0 l\u2019huile et \u00e0 l\u2019eau. Un liner que les \u00e9quipes d\u2019Upfield comptent progressivement \u00e9liminer. C\u00f4t\u00e9 recyclabilit\u00e9, la solution \u2013 not\u00e9e A selon la grille CircPack de Veolia \u2013 passe dans les flux de d\u00e9chets de papier. Prochaine \u00e9tape\u00a0: Upfield vise la certification de compostabilit\u00e9 domestique d\u2019ici 2025.<br><strong><em>Fournisseurs\u00a0: Footprint, MCC Verstraete, Pag\u00e8s, Emsur<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec Footprint, MCC Verstraete, Emsur et le groupe Pag\u00e8s, Upfield \u2013 marques Fruit d\u2019or, Planta Fin, V\u00e9g\u00e9taline, etc. \u2013 lance une barquette en cellulose moul\u00e9e pour ses beurres v\u00e9g\u00e9taux et ses p\u00e2tes \u00e0 tartiner. Le d\u00e9ploiement a commenc\u00e9 en Autriche avec la marque Flora Plant fin 2023, d\u2019autres march\u00e9s europ\u00e9ens et marques suivront [&hellip;]<\/p>","protected":false},"author":2,"featured_media":40118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":7,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-40117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upfield lance une barquette pour beurre \u00e0 base de cellulose moul\u00e9e - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/upfield-lance-une-barquette-pour-beurre-a-base-de-cellulose-moulee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upfield lance une barquette pour beurre \u00e0 base de cellulose moul\u00e9e - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"En collaboration avec Footprint, MCC Verstraete, Emsur et le groupe Pag\u00e8s, Upfield \u2013 marques Fruit d\u2019or, Planta Fin, V\u00e9g\u00e9taline, etc. \u2013 lance une barquette en cellulose moul\u00e9e pour ses beurres v\u00e9g\u00e9taux et ses p\u00e2tes \u00e0 tartiner. 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