{"id":40179,"date":"2024-03-05T08:51:11","date_gmt":"2024-03-05T07:51:11","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=40179"},"modified":"2024-03-06T00:01:45","modified_gmt":"2024-03-05T23:01:45","slug":"maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/","title":{"rendered":"Maison Ferrand all\u00e8ge sa bouteille de spiritueux Planteray XO"},"content":{"rendered":"<p><strong>La Maison Ferrand, cr\u00e9ateurs de spiritueux premium, a fait appel \u00e0 Verallia France dans sa d\u00e9marche d\u2019all\u00e8gement de ses bouteilles en verre afin de r\u00e9duire son impact environnemental. La bouteille de rhum Planteray XO, produit phare de la gamme des rhums Planteray de la Maison Ferrand, est ainsi la premi\u00e8re \u00e0 \u00eatre all\u00e9g\u00e9e tout en conservant une esth\u00e9tique premium.<\/strong><\/p>\n\n\n\n<p>Verallia accompagne la Maison Ferrand depuis la cr\u00e9ation de la marque Planteray en 1999. Ils franchissent aujourd\u2019hui une nouvelle \u00e9tape avec la r\u00e9duction du poids de l\u2019une des bouteilles phares de la Maison : celle du rhum Planteray XO. La nouvelle bouteille en verre extra blanc est all\u00e9g\u00e9e de plus de 30% et permettra une \u00e9conomie de verre annuelle de 284 tonnes de mati\u00e8re (soit 355 grammes en moins par bouteilles). Bien qu\u2019all\u00e9g\u00e9e, elle a \u00e9t\u00e9 con\u00e7ue pour conserver une qualit\u00e9 et une esth\u00e9tique premium tout en proposant une exp\u00e9rience de d\u00e9gustation similaire \u00e0 l\u2019ensemble de ses produits. \u00ab Ce projet d\u2019all\u00e8gement combine un acte design \u00e0 une prouesse technique. Nous avons sublim\u00e9 le design statutaire de notre carafe embl\u00e9matique tout en gardant la force et la valeur per\u00e7ue du mod\u00e8le initial \u00bb, pr\u00e9cise Pierre Casteuble, Maison Ferrand \u2013 directeur packaging &amp; cr\u00e9ation.<\/p>\n\n\n\n<p>Cette d\u00e9marche de r\u00e9duction du poids de la bouteille est \u00e9galement facilit\u00e9e par la proximit\u00e9 g\u00e9ographique du site de production de Verallia avec Maison Ferrand, dans la r\u00e9gion de Cognac (seulement 10 km les s\u00e9parent). \u00ab Cette bouteille all\u00e9g\u00e9e a pu voir le jour gr\u00e2ce \u00e0 la relation historique que nous entretenons avec elle. Nos \u00e9quipes techniques et marketing ont en effet travaill\u00e9 main dans la main afin de cocr\u00e9er cette nouvelle bouteille plus vertueuse, nous permettant de r\u00e9duire notre impact environnemental \u00bb ajoute Maud Dubois, directrice marketing de Verallia France.<\/p>\n\n\n\n<p>Ce premier projet amorce une d\u00e9marche de fond qui va s\u2019\u00e9tendre progressivement sur le reste de la gamme Planteray : signature et classique&#8230;<\/p>","protected":false},"excerpt":{"rendered":"<p>La Maison Ferrand, cr\u00e9ateurs de spiritueux premium, a fait appel \u00e0 Verallia France dans sa d\u00e9marche d\u2019all\u00e8gement de ses bouteilles en verre afin de r\u00e9duire son impact environnemental. La bouteille de rhum Planteray XO, produit phare de la gamme des rhums Planteray de la Maison Ferrand, est ainsi la premi\u00e8re \u00e0 \u00eatre all\u00e9g\u00e9e tout en [&hellip;]<\/p>","protected":false},"author":2,"featured_media":40213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":6,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-40179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maison Ferrand all\u00e8ge sa bouteille de spiritueux Planteray XO - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maison Ferrand all\u00e8ge sa bouteille de spiritueux Planteray XO - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"La Maison Ferrand, cr\u00e9ateurs de spiritueux premium, a fait appel \u00e0 Verallia France dans sa d\u00e9marche d\u2019all\u00e8gement de ses bouteilles en verre afin de r\u00e9duire son impact environnemental. La bouteille de rhum Planteray XO, produit phare de la gamme des rhums Planteray de la Maison Ferrand, est ainsi la premi\u00e8re \u00e0 \u00eatre all\u00e9g\u00e9e tout en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T07:51:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T23:01:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/03\/Planteray.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"Maison Ferrand all\u00e8ge sa bouteille de spiritueux Planteray XO\",\"datePublished\":\"2024-03-05T07:51:11+00:00\",\"dateModified\":\"2024-03-05T23:01:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/03\/Planteray.jpg\",\"articleSection\":[\"Article entier\",\"Lin\u00e9aires\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/maison-ferrand-allege-sa-bouteille-de-spiritueux-planteray-xo\/\",\"name\":\"Maison Ferrand all\u00e8ge sa bouteille de spiritueux Planteray XO - 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