{"id":40550,"date":"2024-04-08T00:22:05","date_gmt":"2024-04-07T22:22:05","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=40550"},"modified":"2024-04-09T09:44:43","modified_gmt":"2024-04-09T07:44:43","slug":"barilla-donne-une-seconde-vie-a-ses-emballages","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/barilla-donne-une-seconde-vie-a-ses-emballages\/","title":{"rendered":"Barilla donne une seconde vie \u00e0 ses emballages"},"content":{"rendered":"<p><strong>\u00c0 l\u2019\u00e8re du boom du march\u00e9 de la seconde main, Barilla s\u2019associe \u00e0 la reine du rangement, Marie Kondo, pour r\u00e9utiliser la c\u00e9l\u00e8bre bo\u00eete bleue comme un emballage astucieux et recyclable. L\u2019objectif&nbsp;: proposer aux consommateurs une mani\u00e8re ing\u00e9nieuse et durable de pr\u00e9parer leurs colis.<\/strong><\/p>\n\n\n\n<p>Barilla et Marie Kondo proposent des astuces cr\u00e9atives et inventives pour faire de l\u2019iconique bo\u00eete bleue un colis pour exp\u00e9dier les articles d\u2019occasion des consommateurs. Pour ce faire, une s\u00e9rie de tutoriels sont propos\u00e9s\u00a0: ils expliquent les techniques de pliage pour optimiser l\u2019espace de la c\u00e9l\u00e8bre bo\u00eete Barilla afin d\u2019exp\u00e9dier efficacement et durablement ses v\u00eatements.<\/p>\n\n\n\n<p>\u00ab&nbsp;Plier des v\u00eatements pour les exp\u00e9dier dans des bo\u00eetes de p\u00e2tes vides n&rsquo;est pas seulement une solution pratique ; c&rsquo;est un choix conscient en faveur d&rsquo;un syst\u00e8me circulaire. Je trouve qu\u2019il est important de pouvoir savourer ses p\u00e2tes, puis de trouver des moyens de r\u00e9utiliser leur bo\u00eete !&nbsp;\u00bb, souligne Marie Kondo.<\/p>\n\n\n\n<p>Pour ses produits, Barilla a fait le choix de packs en carton. La suppression progressive de la fen\u00eatre plastique, depuis 2022, sur les gammes \u00e0 marques Barilla qui a permis d\u2019\u00e9conomiser 160 tonnes de plastique par an. La marque indique d\u2019ailleurs que plus de 99% de ses emballages sont recyclables. Enfin, 100% du papier et du carton utilis\u00e9s proviennent de for\u00eats<\/p>\n\n\n\n<p>\u00ab\u00a0Ce partenariat avec Marie Kondo est une preuve suppl\u00e9mentaire de nos efforts constants pour relever les d\u00e9fis environnementaux. En proposant des alternatives pour r\u00e9utiliser nos bo\u00eetes de p\u00e2tes, nous nous mobilisons pour continuer \u00e0 r\u00e9duire nos d\u00e9chets et pour promouvoir des pratiques respectueuses de l&rsquo;environnement \u00bb, commente Ilaria Lodigiani, pr\u00e9sidente marketing global du groupe Barilla.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019\u00e8re du boom du march\u00e9 de la seconde main, Barilla s\u2019associe \u00e0 la reine du rangement, Marie Kondo, pour r\u00e9utiliser la c\u00e9l\u00e8bre bo\u00eete bleue comme un emballage astucieux et recyclable. L\u2019objectif&nbsp;: proposer aux consommateurs une mani\u00e8re ing\u00e9nieuse et durable de pr\u00e9parer leurs colis. Barilla et Marie Kondo proposent des astuces cr\u00e9atives et inventives pour [&hellip;]<\/p>","protected":false},"author":2,"featured_media":40551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":1,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-40550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Barilla donne une seconde vie \u00e0 ses emballages - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/barilla-donne-une-seconde-vie-a-ses-emballages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barilla donne une seconde vie \u00e0 ses emballages - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019\u00e8re du boom du march\u00e9 de la seconde main, Barilla s\u2019associe \u00e0 la reine du rangement, Marie Kondo, pour r\u00e9utiliser la c\u00e9l\u00e8bre bo\u00eete bleue comme un emballage astucieux et recyclable. L\u2019objectif&nbsp;: proposer aux consommateurs une mani\u00e8re ing\u00e9nieuse et durable de pr\u00e9parer leurs colis. 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