{"id":41116,"date":"2024-06-05T00:17:15","date_gmt":"2024-06-04T22:17:15","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41116"},"modified":"2024-06-05T00:17:17","modified_gmt":"2024-06-04T22:17:17","slug":"vrac-reemploi-premiere-levee-de-fonds-pour-mayam","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/vrac-reemploi-premiere-levee-de-fonds-pour-mayam\/","title":{"rendered":"Vrac & r\u00e9emploi : premi\u00e8re lev\u00e9e de fonds pour Mayam"},"content":{"rendered":"

Startup sp\u00e9cialiste du vrac depuis 2017, Mayam ambitionne d\u2019\u00e9quiper l\u2019ensemble des grandes enseignes pour proposer du vrac rechargeable et intelligent gr\u00e2ce \u00e0 une solution innovante. Son application d\u00e9di\u00e9e aux rayons vrac est d\u00e9j\u00e0 pr\u00e9sente dans une quinzaine de magasins (GMS et r\u00e9seaux sp\u00e9cialis\u00e9s). Avec cette premi\u00e8re lev\u00e9e, l\u2019entreprise veut acc\u00e9l\u00e9rer le d\u00e9veloppement du z\u00e9ro d\u00e9chet dans le monde du retail et \u00e9quiper un maximum de points de ventes.<\/strong><\/p>\n\n\n\n

Laur\u00e9at du programme Restart du groupe Carrefour et finaliste du Circular Challenge de Citeo, Mayam propose aux acteurs de la GMS une solution qui puisse \u00eatre utilis\u00e9e par les principaux fournisseurs des balances pr\u00e9sentes dans ces rayons vrac des magasins, grandes surfaces ou non. Tout en offrant au consommateur le m\u00eame niveau de tra\u00e7abilit\u00e9 produits sur le vrac que sur les produits emball\u00e9s. Une condition sine qua none pour favoriser le d\u00e9veloppement du vrac.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cette solution num\u00e9rique tient dans un QR code unique, d\u00e9ploy\u00e9 dans les rayons vrac des enseignes de grande distribution et les distributeurs sp\u00e9cialis\u00e9s. Il s’agit d’une \u00e9tiquette permanente, lavable. Un QR code identifie de mani\u00e8re unique tous les types de contenant avant de se servir. Une int\u00e9gration aux logiciels des balances ou des caisses pr\u00e9sentes dans les magasins permet aux consommateurs de peser leurs achats. Avec ce QR code, les consommateurs disposent du m\u00eame niveau d\u2019information sur leurs achats que lorsqu\u2019ils ach\u00e8tent des produits dans des emballages \u00e0 usage unique, et les magasins peuvent digitaliser la gestion de ces rayons.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00e9j\u00e0 \u00e9prouv\u00e9 sur 1,5 millions de r\u00e9cipients \u00e9tiquet\u00e9s depuis 2017, le QR code permet aux enseignes d\u2019anticiper les changements r\u00e9glementaires des ann\u00e9es \u00e0 venir qui pr\u00e9voient que tous les magasins de plus de 400 m\u00b2 devront proposer le r\u00e9emploi de contenant et proposer une surface de vente d\u00e9di\u00e9e au sans emballage (Lois AGEC et Climat et R\u00e9silience).<\/p>\n\n\n\n

D\u00e9j\u00e0 pr\u00e9sent dans une quinzaine de magasins en France, au sein d\u2019enseignes telles que Carrefour, Leclerc, Auchan Toutbon ou Biocoop, Mayam pourra acc\u00e9l\u00e9rer le d\u00e9ploiement de sa solution digitale en GMS. La premi\u00e8re lev\u00e9e de fonds de 443 000\u20ac int\u00e8gre l\u2019investissement du Business Angel industriel Barakinvest, une subvention de la R\u00e9gion Nouvelle Aquitaine d\u2019un montant et un pr\u00eat d’honneur aupr\u00e8s du fonds Nouvelle-Aquitaine Amor\u00e7age. Le reste de la somme est lev\u00e9e sous forme de pr\u00eats (BNP, France Active, Cr\u00e9dit Agricole).<\/p>","protected":false},"excerpt":{"rendered":"

Startup sp\u00e9cialiste du vrac depuis 2017, Mayam ambitionne d\u2019\u00e9quiper l\u2019ensemble des grandes enseignes pour proposer du vrac rechargeable et intelligent gr\u00e2ce \u00e0 une solution innovante. Son application d\u00e9di\u00e9e aux rayons vrac est d\u00e9j\u00e0 pr\u00e9sente dans une quinzaine de magasins (GMS et r\u00e9seaux sp\u00e9cialis\u00e9s). Avec cette premi\u00e8re lev\u00e9e, l\u2019entreprise veut acc\u00e9l\u00e9rer le d\u00e9veloppement du z\u00e9ro d\u00e9chet […]<\/p>","protected":false},"author":2,"featured_media":41117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[5,28,81],"tags":[],"class_list":["post-41116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-packaging"],"acf":[],"yoast_head":"\nVrac & r\u00e9emploi : premi\u00e8re lev\u00e9e de fonds pour Mayam - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/vrac-reemploi-premiere-levee-de-fonds-pour-mayam\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vrac & r\u00e9emploi : premi\u00e8re lev\u00e9e de fonds pour Mayam - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Startup sp\u00e9cialiste du vrac depuis 2017, Mayam ambitionne d\u2019\u00e9quiper l\u2019ensemble des grandes enseignes pour proposer du vrac rechargeable et intelligent gr\u00e2ce \u00e0 une solution innovante. 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