{"id":41424,"date":"2024-07-04T03:19:58","date_gmt":"2024-07-04T01:19:58","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41424"},"modified":"2024-07-05T00:50:03","modified_gmt":"2024-07-04T22:50:03","slug":"le-patrimoine-et-le-terroir-francais-a-lhonneur-aux-verallia-design-awards-2024","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/le-patrimoine-et-le-terroir-francais-a-lhonneur-aux-verallia-design-awards-2024\/","title":{"rendered":"Le patrimoine et le terroir fran\u00e7ais \u00e0 l\u2019honneur aux Verallia Design Awards 2024"},"content":{"rendered":"

A l\u2019occasion de la 15\u00e8me<\/sup> \u00e9dition des Verallia Design Awards, 60 projets ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s parmi les 240 dossiers d\u00e9pos\u00e9s et six r\u00e9compens\u00e9s par le jury compos\u00e9 de professionnels de l\u2019industrie agroalimentaire, de journalistes et de designers. Le th\u00e8me \u00ab Le verre, des histoires \u00e0 r\u00e9inventer \u00bb a inspir\u00e9 plus de 460 \u00e9tudiants et jeunes dipl\u00f4m\u00e9s provenant de 97 \u00e9coles de design, packaging et des beaux-arts en France et en Europe. Parrains de cette \u00e9dition\u00a0: le duo Jonathan Omar et Lionel Dinis-Salazar de D\u00f6ppel studio.<\/strong><\/p>\n\n\n\n

Parmi les 60 projets s\u00e9lectionn\u00e9s, le jury a d\u00e9cern\u00e9 quatre Prix : trois \u00ab bouteille \u00bb (Vins tranquilles et effervescents – Spiritueux – Bi\u00e8res, eaux et boissons non alcoolis\u00e9es) et un \u00ab pot \u00bb (Alimentaires) correspondant aux diff\u00e9rents march\u00e9s du verrier. A cela se sont ajout\u00e9s deux Prix \u00ab coup de c\u0153ur \u00bb : celui des parrains et celui des salari\u00e9s Verallia. \u00ab Les Verallia Design Awards illustrent notre volont\u00e9 de repousser les limites techniques et cr\u00e9atives du verre. Gr\u00e2ce \u00e0 ce concours, nous continuons \u00e0 explorer comment le mat\u00e9riau verre peut offrir une exp\u00e9rience diff\u00e9renciante gr\u00e2ce \u00e0 des designs uniques et en lien avec les tendances du march\u00e9. C\u2019est une exp\u00e9rience incroyable pour les candidats. Ils peuvent d\u00e9couvrir nos process verrier dans des conditions r\u00e9elles en usine. C\u2019est une tr\u00e8s grande fiert\u00e9 de voir autant de cr\u00e9ativit\u00e9 autour du verre \u00bb, se f\u00e9licite Maud Dubois, Directrice marketing Verallia France. La moiti\u00e9 des candidats a \u00e9t\u00e9 initi\u00e9e au processus verrier \u00e0 travers des journ\u00e9es d\u00e9di\u00e9es \u00e0 la d\u00e9couverte du process de fabrication d\u2019emballage en verre dans les usines Verallia en France. C\u2019est donc 221 \u00e9tudiants form\u00e9s pendant des visites d\u2019usines ou lors de pr\u00e9sentations \u00e0 l\u2019\u00e9cole ou de webinars.<\/p>\n\n\n\n

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Prix Bouteille : Vins tranquilles et effervescents<\/strong>
Diane de Maxime Labesse (Institut Sup\u00e9rieur Couleur Image Design (ISCID), Montauban – photo ci-dessus). La bouteille \u00e0 vins blancs se veut la vitrine de l\u2019identit\u00e9 des vins lig\u00e9riens, m\u00ealant tradition et modernit\u00e9 pour offrir une nouvelle exp\u00e9rience fid\u00e8le \u00e0 l\u2019essence m\u00eame de cette r\u00e9gion du centre de la France. \u00ab Pour mon projet, j\u2019ai choisi de rendre hommage \u00e0 la culture de mon enfance, celle du Val de Loire. Les visites r\u00e9guli\u00e8res de ch\u00e2teaux, de jardins, les balades en bords de Loire ou au c\u0153ur des vignes, ainsi que vivre dans cette r\u00e9gion, m\u2019ont permis de m\u2019impr\u00e9gner d\u2019un ensemble d\u2019exp\u00e9riences qui ont nourri ma cr\u00e9ativit\u00e9. Cela a donn\u00e9 naissance \u00e0 une forme de synth\u00e8se de ces paysages et de cet art de vivre qui me sont cher, mat\u00e9rialis\u00e9s dans une bouteille \u00e0 vin \u00bb.<\/p>\n\n\n\n

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Prix Bouteille : Spiritueux<\/strong>
Anisette de Marianne Garreau et Thibault Guitard (EDNA, Nantes – photo ci-dessus). En puisant dans l’h\u00e9ritage culturel et gustatif de la Provence, le projet propose une vision moderne de l’emballage des alcools anis\u00e9s, offrant ainsi une nouvelle exp\u00e9rience sensorielle et visuelle aux consommateurs. Cette approche novatrice permet de renouveler l’image de la boisson tout en pr\u00e9servant ses racines traditionnelles, offrant ainsi un produit qui s\u00e9duit tant les amateurs attach\u00e9s \u00e0 l’authenticit\u00e9 que les nouveaux consommateurs en qu\u00eate d’originalit\u00e9. \u00ab Aujourd\u2019hui, le march\u00e9 des anis\u00e9s, notamment celui du pastis, conna\u00eet une baisse de la consommation en grande distribution poussant les acteurs historiques \u00e0 se r\u00e9inventer. De nouveaux producteurs locaux modernisent \u00e9galement le secteur, offrant des alternatives plus artisanales \u00bb, expliquent les deux \u00e9tudiants.<\/p>\n\n\n\n

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Prix Bouteille : Bi\u00e8res, eaux et boissons non alcoolis\u00e9es<\/strong>
Bol\u00e9es, bouteille de cidre d\u2019Ad\u00e8le Dudoignon (Rubika, Valenciennes – photo ci-dessus), s\u2019inspire des bol\u00e9es traditionnelles, symbole de l\u2019h\u00e9ritage et de la culture cidricole. \u00c0 travers un style minimaliste, elle rappelle les traditions ancestrales de consommation du cidre, comme un retour aux basiques.<\/p>\n\n\n\n

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Prix pot : Alimentaire<\/strong>
Agent Double d\u2019Augustin Blanchet (Ecole Nationale Sup\u00e9rieure d’Art et de Design de Nancy – photo ci-dessus), un pot alimentaire pour les desserts qui se change en un gobelet adapt\u00e9 aux distributeurs de boissons chaudes professionnels une fois sa premi\u00e8re mission achev\u00e9e. L\u2019int\u00e9r\u00eat de cette proposition r\u00e9side dans le fait que la pollution engendr\u00e9e par l\u2019utilisation de gobelets en carton pellicul\u00e9 de plastique \u00e0 usage unique pourrait \u00eatre \u00e9vit\u00e9e avec des r\u00e9cipients en verre, lavables et recyclables. \u00ab Envisager une seconde vie pour les pots alimentaires en verre d\u00e8s leur conception, c\u2019est s\u2019assurer qu\u2019ils puissent rester utiles car ces derniers ne sont que rarement r\u00e9employ\u00e9s apr\u00e8s consommation et finissent par \u00eatre recycl\u00e9s \u00bb, commente son cr\u00e9ateur.<\/p>\n\n\n\n

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Coup de c\u0153ur des parrains, Jonathan Omar et Lionel Dinis-Salazar<\/strong>
Vinele de Lola Faivre (Creapole, Paris – photo ci-dessus), une bouteille inspir\u00e9e des formes g\u00e9n\u00e9reuses du canel\u00e9, p\u00e2tisserie phare de la gastronomie bordelaise, mais aussi des bordelaises, bouteilles embl\u00e9matiques de ce terroir. Elle permet une exp\u00e9rience diff\u00e9rente d\u2019une simple bouteille, de par son visuel : on ne se lasse pas de la regarder gr\u00e2ce aux cannelures que l\u2019on retrouve sur la majeure partie de la bouteille qui donne cet effet de perspective changeante. \u00ab Mon analyse s\u2019est port\u00e9e sur la repr\u00e9sentation du canel\u00e9, dans son aspect esth\u00e9tique et de la corr\u00e9lation entre cette p\u00e2tisserie et la viticulture, tous deux implant\u00e9s de fa\u00e7on intrins\u00e8que aux terres bordelaises. Le travail sur l\u2019optimisation et l\u2019ergonomie de la bouteille m\u2019a permis de trouver un trait d\u2019union entre tous ces \u00e9l\u00e9ments permettant ainsi de cr\u00e9er cette esth\u00e9tique propre \u00e0 la bouteille qui est pouss\u00e9e jusqu\u2019aux moindres d\u00e9tails \u00bb, explique Lola Faivre.<\/p>\n\n\n\n

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Coup de c\u0153ur des Salari\u00e9s Verallia<\/strong>
La Prunelle des profondeurs de L\u00e9na Steinhard (LISAA, Strasbourg – photo ci-dessus), une bouteille de liqueur de prunelle, inspir\u00e9e d\u2019une l\u00e9gende alsacienne : le lac sous la cath\u00e9drale de Strasbourg, une histoire mystique qui a travers\u00e9 les si\u00e8cles. Le contenant est r\u00e9alis\u00e9 avec du verre stri\u00e9 et d\u00e9form\u00e9, \u00e9voquant les vagues de l\u2019eau. Cette particularit\u00e9 donne un aspect textur\u00e9, organique et fluide \u00e0 la bouteille.<\/p>","protected":false},"excerpt":{"rendered":"

A l\u2019occasion de la 15\u00e8me \u00e9dition des Verallia Design Awards, 60 projets ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s parmi les 240 dossiers d\u00e9pos\u00e9s et six r\u00e9compens\u00e9s par le jury compos\u00e9 de professionnels de l\u2019industrie agroalimentaire, de journalistes et de designers. Le th\u00e8me \u00ab Le verre, des histoires \u00e0 r\u00e9inventer \u00bb a inspir\u00e9 plus de 460 \u00e9tudiants et jeunes […]<\/p>","protected":false},"author":2,"featured_media":41425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":3,"footnotes":""},"categories":[5,28,81],"tags":[],"class_list":["post-41424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-packaging"],"acf":[],"yoast_head":"\nLe patrimoine et le terroir fran\u00e7ais \u00e0 l\u2019honneur aux Verallia Design Awards 2024 - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/le-patrimoine-et-le-terroir-francais-a-lhonneur-aux-verallia-design-awards-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le patrimoine et le terroir fran\u00e7ais \u00e0 l\u2019honneur aux Verallia Design Awards 2024 - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"A l\u2019occasion de la 15\u00e8me \u00e9dition des Verallia Design Awards, 60 projets ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s parmi les 240 dossiers d\u00e9pos\u00e9s et six r\u00e9compens\u00e9s par le jury compos\u00e9 de professionnels de l\u2019industrie agroalimentaire, de journalistes et de designers. 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