{"id":41571,"date":"2024-07-12T00:11:39","date_gmt":"2024-07-11T22:11:39","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41571"},"modified":"2024-07-15T09:04:13","modified_gmt":"2024-07-15T07:04:13","slug":"berry-imagine-un-deodorant-rechargeable-pour-la-rosee","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/berry-imagine-un-deodorant-rechargeable-pour-la-rosee\/","title":{"rendered":"Berry imagine un d\u00e9odorant rechargeable pour La Ros\u00e9e"},"content":{"rendered":"

La Ros\u00e9e a choisi Berry Global pour co-d\u00e9velopper un stick rechargeable exclusif et innovant pour son d\u00e9odorant best-seller. Apr\u00e8s deux ans de recherche et de d\u00e9veloppement dans le cadre d’un partenariat \u00e9troit entre les \u00e9quipes de d\u00e9veloppement de La Ros\u00e9e et de Berry Global, le d\u00e9odorant La Ros\u00e9e est d\u00e9sormais disponible en pharmacie en France.  <\/strong><\/p>\n\n\n\n

Conform\u00e9ment \u00e0 l’engagement de La Ros\u00e9e de proposer des produits naturels mais efficaces, la formule du d\u00e9odorant contient 99% d’ingr\u00e9dients naturels et r\u00e9pond \u00e0 un cahier des charges strict en mati\u00e8re de formulation, sans sels d’aluminium ni alcool. La Ros\u00e9e souhaitait donc associer \u00e0 ces caract\u00e9ristiques naturelles une solution d’emballage plus respectueuse de l’environnement. Les crit\u00e8res cl\u00e9s \u00e9taient d’avoir un emballage r\u00e9utilisable sans suremballage ou emballage secondaire pouvant contenir des mat\u00e9riaux recycl\u00e9s.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Par ailleurs, l’emballage devait \u00eatre \u00e9tanche, pratique et facile \u00e0 utiliser pour le consommateur, et esth\u00e9tiquement agr\u00e9able pour pr\u00e9server l’image de la marque. \u00ab Nous voulions un emballage qui refl\u00e8te toutes les valeurs fortes de La Ros\u00e9e en termes d’engagement pour l’environnement et qui maximise l’exp\u00e9rience du consommateur \u00bb, explique Mahault De Guibert, cofondateur de La Ros\u00e9e. <\/p>\n\n\n\n

La recharge mono-mat\u00e9riau en polypropyl\u00e8ne (PP) ainsi d\u00e9velopp\u00e9e permet une r\u00e9duction de poids de 62% par rapport \u00e0 un stick complet. Le format de 50 ml permet une application pratique, pr\u00e9cise et hygi\u00e9nique du d\u00e9odorant, sans qu’il soit n\u00e9cessaire de toucher la formule. De m\u00eame, le processus de recharge simple r\u00e9duit \u00e9galement le contact avec le produit et permet au consommateur de recharger le d\u00e9odorant en cinq \u00e9tapes simples en moins d’une minute. Enfin, le design cylindrique de la recharge exclusive, avec un bord carr\u00e9 et des lignes droites et pures, am\u00e9liore \u00e9galement la pr\u00e9sence en rayon, avec une marque La Ros\u00e9e accrocheuse et personnalis\u00e9e. La recharge Exclusive est produite dans l’usine Berry de Marolles, en France, ce qui permet \u00e0 La Ros\u00e9e de s’approvisionner localement et de minimiser son empreinte carbone lors des livraisons.<\/p>\n\n\n\n

Prochaine \u00e9tape : travailler sur une prochaine version de la recharge Exclusive int\u00e9grant du PP recycl\u00e9 CleanStream\u00ae, propri\u00e9t\u00e9 de Berry, pour les applications sensibles au contact.<\/p>","protected":false},"excerpt":{"rendered":"

La Ros\u00e9e a choisi Berry Global pour co-d\u00e9velopper un stick rechargeable exclusif et innovant pour son d\u00e9odorant best-seller. Apr\u00e8s deux ans de recherche et de d\u00e9veloppement dans le cadre d’un partenariat \u00e9troit entre les \u00e9quipes de d\u00e9veloppement de La Ros\u00e9e et de Berry Global, le d\u00e9odorant La Ros\u00e9e est d\u00e9sormais disponible en pharmacie en France.   […]<\/p>","protected":false},"author":2,"featured_media":41572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":16,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-41571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"\nBerry imagine un d\u00e9odorant rechargeable pour La Ros\u00e9e - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/berry-imagine-un-deodorant-rechargeable-pour-la-rosee\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berry imagine un d\u00e9odorant rechargeable pour La Ros\u00e9e - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"La Ros\u00e9e a choisi Berry Global pour co-d\u00e9velopper un stick rechargeable exclusif et innovant pour son d\u00e9odorant best-seller. 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