{"id":41613,"date":"2024-07-12T10:38:42","date_gmt":"2024-07-12T08:38:42","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41613"},"modified":"2024-09-04T10:56:39","modified_gmt":"2024-09-04T08:56:39","slug":"emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/","title":{"rendered":"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante"},"content":{"rendered":"

Largement pl\u00e9biscit\u00e9 par la grande distribution le pr\u00eat \u00e0 vendre (PAV) a v\u00e9ritablement r\u00e9volutionn\u00e9 le march\u00e9 de l\u2019emballage. L\u00e9ger, pratique, recyclable, il s\u2019est impos\u00e9 en levier incontournable d\u2019optimisation de la cha\u00eene logistique. Canal de communication privil\u00e9gi\u00e9 des marques, il occupe \u00e9galement une place centrale dans les strat\u00e9gies marketing.<\/strong><\/p>\n\n\n\n

Pr\u00e9sent dans la plupart des rayons, son d\u00e9veloppement se poursuit. Selon les pr\u00e9visions du cabinet Mordor Intelligence, le march\u00e9 mondial des emballages pr\u00eats \u00e0 la vente au d\u00e9tail devrait continuer de croitre \u00e0 un taux annuel de 4,35% jusqu\u2019en 2029.<\/p>\n\n\n\n

De la rationalisation de la cha\u00eene logistique\u00a0\u2026<\/strong>
Transporter,\u00a0prot\u00e9ger et communiquer les informations inh\u00e9rentes \u00e0 la tra\u00e7abilit\u00e9 et l\u2019identification rapide des marchandises en entrep\u00f4ts, le PAV joue un r\u00f4le d\u00e9terminant dans l\u2019am\u00e9lioration de l\u2019efficacit\u00e9, la productivit\u00e9 et la rentabilit\u00e9 de la cha\u00eene logistique mais \u00e9galement dans la r\u00e9duction de l\u2019impact environnemental li\u00e9 au transport.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le concept m\u00eame du PAV, parfaite combinaison des fonctions d\u2019emballage de transport et de pr\u00e9sentation, permet une r\u00e9duction du poids et du volume global de d\u2019emballage. Le taux de remplissage des palettes est optimis\u00e9 et le nombre de v\u00e9hicules de livraison en baisse.
\u00c9galement con\u00e7u pour simplifier la mise en rayon des produits qui restent dans leur emballage d\u2019origine, le PAV permet de r\u00e9duire de fa\u00e7on significative le nombre de manipulations entre l\u2019usine et le lin\u00e9aire. La mise rayon du PAV est rapide de m\u00eame que son ouverture. Il s\u2019agit bien souvent de bo\u00eetes distributrices en carton ondul\u00e9 qui ne requi\u00e8rent aucun outil. Con\u00e7u dans un format adapt\u00e9, le PAV permet \u00e9galement de limiter les risques de troubles musculo\u2013squelettiques.
L\u2019atout principal de ces emballages repose sur la possibilit\u00e9 d\u2019approvisionnement de plusieurs unit\u00e9s dans le magasin ou en rayon en une seule fois plut\u00f4t qu\u2019\u00e0 l\u2019unit\u00e9. Le gain de temps est r\u00e9el. Outre l\u2019optimisation de l\u2019espace lin\u00e9aire et du r\u00e9approvisionnement, il apporte \u00e9galement plus de fluidit\u00e9 dans la gestion des stocks.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2026 \u00e0 l\u2019am\u00e9lioration de l\u2019exp\u00e9rience d\u2019achat du consommateur<\/strong>
Le PAV est \u00e9galement investi d\u2019une fonction marketing. Astucieux, il ne se contente pas de contenir les produits, il les valorise, contribue \u00e0 leur identification et \u00e0 celle et de la marque et am\u00e9liore l\u2019exp\u00e9rience d\u2019achat du consommateur. Son impact sur les performances des ventes est \u00e9vident.
Fr\u00e9quemment compos\u00e9e de plusieurs pi\u00e8ces de carton, les emballages PAV facilitent l\u2019identification visuelle des produits aussi bien en magasin que sur les palettes lors du stockage tout en limitant les informations non pertinentes pour le consommateur une fois en rayon.
Quand il n\u2019est pas emballage, le PAV devient signal\u00e9tique, informe, conseille et incite le consommateur \u00e0 l\u2019achat. Il cr\u00e9e une ambiance adapt\u00e9e \u00e0 chaque produit et campagne de communication.
La technologie utilis\u00e9e dans l\u2019industrie du carton ondul\u00e9 offre une tr\u00e8s grande flexibilit\u00e9 permettant de produire rapidement ces emballages \u00e0 1 ou plusieurs milliers d\u2019exemplaires, les livrer \u00e0 plat, mont\u00e9s, vides ou pr\u00eats \u00e0 \u00eatre utilis\u00e9s avec des solutions copack\u00e9es. L\u2019ing\u00e9niosit\u00e9 et la cr\u00e9ativit\u00e9 des bureaux d\u2019\u00e9tudes de la fili\u00e8re contribuent \u00e0 la pleine r\u00e9ussite des campagnes de publicit\u00e9 des marques. Le carton ondul\u00e9 se pr\u00eate \u00e0 toutes les technologies d\u2019impression (num\u00e9rique, s\u00e9rigraphie, offset, flexographie) et tous les besoins quantitatifs et qualitatifs (formes, graphismes, couleurs).<\/p>\n\n\n\n

Une fin de vie circulaire<\/strong>
Pi\u00e8ce ma\u00eetresse d\u2019un dispositif \u00e9ph\u00e9m\u00e8re, le PAV est g\u00e9n\u00e9ralement con\u00e7us pour \u00eatre mis \u00e0 plat apr\u00e8s utilisation, de sorte \u00e0 \u00eatre facilement \u00e9limin\u00e9 et recycl\u00e9. Avec 9 emballages recycl\u00e9s sur 10 (91% des emballages industriels et commerciaux en France), l\u2019industrie de l\u2019emballage papier carton est assur\u00e9ment un exemple d\u2019\u00e9conomie circulaire. 91% de ses emballages sont recycl\u00e9s et transform\u00e9s en nouveaux emballages. Mati\u00e8re biosourc\u00e9e renouvelable, la fibre de cellulose peut \u00eatre r\u00e9utilis\u00e9e au moins 25 fois.
Le carton ondul\u00e9 est fabriqu\u00e9 \u00e0 partir de fibres de cellulose issues \u00e0 89% du recyclage des papiers et cartons.<\/p>\n\n\n\n

L\u2019emballage en carton, une solution qui a tout bon\u00a0!<\/em><\/strong><\/p>\n\n\n

\n
\"\"
www.cartononduledefrance.org<\/a><\/strong><\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Largement pl\u00e9biscit\u00e9 par la grande distribution le pr\u00eat \u00e0 vendre (PAV) a v\u00e9ritablement r\u00e9volutionn\u00e9 le march\u00e9 de l\u2019emballage. L\u00e9ger, pratique, recyclable, il s\u2019est impos\u00e9 en levier incontournable d\u2019optimisation de la cha\u00eene logistique. Canal de communication privil\u00e9gi\u00e9 des marques, il occupe \u00e9galement une place centrale dans les strat\u00e9gies marketing. Pr\u00e9sent dans la plupart des rayons, son […]<\/p>","protected":false},"author":2,"featured_media":41614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":16,"footnotes":""},"categories":[28,11,8],"tags":[],"class_list":["post-41613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-industrie"],"acf":[],"yoast_head":"\nEmballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Largement pl\u00e9biscit\u00e9 par la grande distribution le pr\u00eat \u00e0 vendre (PAV) a v\u00e9ritablement r\u00e9volutionn\u00e9 le march\u00e9 de l\u2019emballage. L\u00e9ger, pratique, recyclable, il s\u2019est impos\u00e9 en levier incontournable d\u2019optimisation de la cha\u00eene logistique. Canal de communication privil\u00e9gi\u00e9 des marques, il occupe \u00e9galement une place centrale dans les strat\u00e9gies marketing. Pr\u00e9sent dans la plupart des rayons, son […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emballagedigest.fr\/en\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\" \/>\n<meta property=\"og:site_name\" content=\"Emballage Digest\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-12T08:38:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-04T08:56:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karine Duval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karine Duval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\"},\"author\":{\"name\":\"Karine Duval\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\"},\"headline\":\"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante\",\"datePublished\":\"2024-07-12T08:38:42+00:00\",\"dateModified\":\"2024-09-04T08:56:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\"},\"wordCount\":732,\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg\",\"articleSection\":[\"Article entier\",\"Emballages\",\"Industrie\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\",\"name\":\"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante - Emballage Digest\",\"isPartOf\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg\",\"datePublished\":\"2024-07-12T08:38:42+00:00\",\"dateModified\":\"2024-09-04T08:56:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg\",\"width\":800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.emballagedigest.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#website\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"name\":\"Emballage Digest\",\"description\":\"Revue professionnelle sur les emballages\",\"publisher\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emballagedigest.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#organization\",\"name\":\"Emballage Digest\",\"url\":\"https:\/\/www.emballagedigest.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"contentUrl\":\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png\",\"width\":379,\"height\":75,\"caption\":\"Emballage Digest\"},\"image\":{\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f\",\"name\":\"Karine Duval\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g\",\"caption\":\"Karine Duval\"},\"url\":\"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante - Emballage Digest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emballagedigest.fr\/en\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/","og_locale":"en_GB","og_type":"article","og_title":"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante - Emballage Digest","og_description":"Largement pl\u00e9biscit\u00e9 par la grande distribution le pr\u00eat \u00e0 vendre (PAV) a v\u00e9ritablement r\u00e9volutionn\u00e9 le march\u00e9 de l\u2019emballage. L\u00e9ger, pratique, recyclable, il s\u2019est impos\u00e9 en levier incontournable d\u2019optimisation de la cha\u00eene logistique. Canal de communication privil\u00e9gi\u00e9 des marques, il occupe \u00e9galement une place centrale dans les strat\u00e9gies marketing. Pr\u00e9sent dans la plupart des rayons, son […]","og_url":"https:\/\/www.emballagedigest.fr\/en\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/","og_site_name":"Emballage Digest","article_published_time":"2024-07-12T08:38:42+00:00","article_modified_time":"2024-09-04T08:56:39+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg","type":"image\/jpeg"}],"author":"Karine Duval","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Karine Duval","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#article","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/"},"author":{"name":"Karine Duval","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f"},"headline":"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante","datePublished":"2024-07-12T08:38:42+00:00","dateModified":"2024-09-04T08:56:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/"},"wordCount":732,"publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg","articleSection":["Article entier","Emballages","Industrie"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/","url":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/","name":"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante - Emballage Digest","isPartOf":{"@id":"https:\/\/www.emballagedigest.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage"},"thumbnailUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg","datePublished":"2024-07-12T08:38:42+00:00","dateModified":"2024-09-04T08:56:39+00:00","breadcrumb":{"@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#primaryimage","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/07\/COF1.jpg","width":800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.emballagedigest.fr\/emballage-pret-a-vendre-en-carton-ondule-une-formule-100-gagnante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.emballagedigest.fr\/"},{"@type":"ListItem","position":2,"name":"Emballage pr\u00eat-\u00e0-vendre en carton ondul\u00e9 : une formule 100% gagnante"}]},{"@type":"WebSite","@id":"https:\/\/www.emballagedigest.fr\/#website","url":"https:\/\/www.emballagedigest.fr\/","name":"Emballage Digest","description":"Revue professionnelle sur les emballages","publisher":{"@id":"https:\/\/www.emballagedigest.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emballagedigest.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.emballagedigest.fr\/#organization","name":"Emballage Digest","url":"https:\/\/www.emballagedigest.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","contentUrl":"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2022\/07\/logo-ed.png","width":379,"height":75,"caption":"Emballage Digest"},"image":{"@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/76abe9f2b2ee4d3d520594c7a35da59f","name":"Karine Duval","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.emballagedigest.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f552799261cdd2e076e6677d780ef07bdb13aa4c196ab75b39abcbcdcae2d4e5?s=96&d=mm&r=g","caption":"Karine Duval"},"url":"https:\/\/www.emballagedigest.fr\/en\/author\/admin_karduv\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/41613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/comments?post=41613"}],"version-history":[{"count":2,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/41613\/revisions"}],"predecessor-version":[{"id":41618,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/posts\/41613\/revisions\/41618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media\/41614"}],"wp:attachment":[{"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/media?parent=41613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/categories?post=41613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emballagedigest.fr\/en\/wp-json\/wp\/v2\/tags?post=41613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}