{"id":41636,"date":"2024-07-16T09:16:56","date_gmt":"2024-07-16T07:16:56","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41636"},"modified":"2024-07-17T01:23:49","modified_gmt":"2024-07-16T23:23:49","slug":"aptar-beauty-publie-un-nouveau-livre-blanc-sur-la-conception-inclusive","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/aptar-beauty-publie-un-nouveau-livre-blanc-sur-la-conception-inclusive\/","title":{"rendered":"Aptar Beauty publie un nouveau livre blanc sur la conception inclusive"},"content":{"rendered":"

Intitul\u00e9 \u00ab Du travail sur le terrain au prototype : un Guide complet du processus de conception des produits inclusifs d\u2019Aptar \u00bb, le livre blanc du fabricant d\u2019emballages cosm\u00e9tiques Aptar Beauty entend souligner l’importance de l’inclusion dans le secteur de la beaut\u00e9. En partageant ses principes de conception pour cr\u00e9er des solutions accessibles \u00e0 tous, l\u2019entreprise se veut source d\u2019inspiration pour le march\u00e9.<\/strong><\/p>\n\n\n\n

Pour mettre en place le processus de conception en question, Aptar Beauty a collabor\u00e9 avec APF France handicap, association d\u2019aide aux personnes en situation d\u2019handicap en France. Cette derni\u00e8re a pu fournir des donn\u00e9es pr\u00e9cieuses quant aux approches de design UX et d’ethnographie pour comprendre les r\u00e9alit\u00e9s et les exp\u00e9riences des personnes handicap\u00e9es.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00ab En adoptant les principes de conception universelle, les marques de beaut\u00e9 peuvent r\u00e9pondre aux besoins sp\u00e9cifiques des personnes \u00e2g\u00e9es ou handicap\u00e9es souffrant de troubles de la motricit\u00e9 fine. Chez Aptar, nous sommes convaincus que cette approche est la bonne fa\u00e7on d’innover \u00bb, a d\u00e9clar\u00e9 Xavier Joseph, Vice-pr\u00e9sident Global Marketing & Innovation chez Aptar Beauty.<\/p>\n\n\n\n

Le nouveau livre blanc s’appuie sur les th\u00e8mes abord\u00e9s dans son pr\u00e9c\u00e9dent document, \u00ab Le r\u00f4le du packaging de distribution pour rendre la beaut\u00e9 plus inclusive \u00bb publi\u00e9 en octobre 2023. Il se penche sur les aspects pratiques de l’int\u00e9gration de l’inclusion dans le processus de d\u00e9veloppement des produits.<\/p>\n\n\n\n

Structur\u00e9 en quatre parties, le livre s\u2019attache \u00e0 sensibiliser le lecteur sur l\u2019impact du handicap dans le quotidien de ces consommateurs, explore leurs usages des produits cosm\u00e9tiques, puis propose des tests de produits adapt\u00e9s, avant de conclure par une s\u00e9lection de solutions accessibles. Tout au long de l\u2019ouvrage, des informations utiles sont partag\u00e9es sur les principes de la conception inclusive, ainsi qu’un aper\u00e7u de la relation des personnes handicap\u00e9es avec leurs produits d’hygi\u00e8ne et de beaut\u00e9.<\/p>\n\n\n\n

Plus pr\u00e9cis\u00e9ment, cinq produits du catalogue d’Aptar Beauty sont pr\u00e9sent\u00e9s comme \u00e9tant particuli\u00e8rement appr\u00e9ci\u00e9s par les personnes souffrant de troubles de la motricit\u00e9 fine, gr\u00e2ce \u00e0 leur facilit\u00e9 d’utilisation : la pompe distributrice GSA avec actionneur Swan N4 ou T8, EuroFlow avec actionneur Falcon, la pompe distributrice Vita et l’actionneur d’a\u00e9rosol Gladiator.<\/p>","protected":false},"excerpt":{"rendered":"

Intitul\u00e9 \u00ab Du travail sur le terrain au prototype : un Guide complet du processus de conception des produits inclusifs d\u2019Aptar \u00bb, le livre blanc du fabricant d\u2019emballages cosm\u00e9tiques Aptar Beauty entend souligner l’importance de l’inclusion dans le secteur de la beaut\u00e9. En partageant ses principes de conception pour cr\u00e9er des solutions accessibles \u00e0 tous, l\u2019entreprise se […]<\/p>","protected":false},"author":2,"featured_media":41637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,81,6],"tags":[],"class_list":["post-41636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-packaging","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\nAptar Beauty publie un nouveau livre blanc sur la conception inclusive - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/aptar-beauty-publie-un-nouveau-livre-blanc-sur-la-conception-inclusive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aptar Beauty publie un nouveau livre blanc sur la conception inclusive - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Intitul\u00e9 \u00ab Du travail sur le terrain au prototype : un Guide complet du processus de conception des produits inclusifs d\u2019Aptar \u00bb, le livre blanc du fabricant d\u2019emballages cosm\u00e9tiques Aptar Beauty entend souligner l’importance de l’inclusion dans le secteur de la beaut\u00e9. 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