{"id":41849,"date":"2024-08-31T09:28:00","date_gmt":"2024-08-31T07:28:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41849"},"modified":"2024-09-04T09:33:33","modified_gmt":"2024-09-04T07:33:33","slug":"quand-le-bouchon-laisse-place-a-un-sleeve-retractable","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/quand-le-bouchon-laisse-place-a-un-sleeve-retractable\/","title":{"rendered":"Quand le bouchon laisse place \u00e0 un sleeve r\u00e9tractable"},"content":{"rendered":"

Depuis le 3 juillet 2024, la directive europ\u00e9enne SUP (Single Use Plastic) relative aux plastiques \u00e0 usage unique rend obligatoires les bouchons solidaires, c\u2019est-\u00e0-dire attach\u00e9s au goulot, pour toutes les boissons en bouteille plastique jusqu\u2019\u00e0 3 litres. Lactel\u00ae l\u2019a devanc\u00e9e en pr\u00e9parant, depuis plus de deux ans, un syst\u00e8me alternatif de fermeture, \u00e0 la fois pratique pour le consommateur et \u00e0 l\u2019impact limit\u00e9 sur l\u2019environnement. <\/strong><\/p>\n\n\n\n

Cet \u00e9t\u00e9, la marque a retir\u00e9 les bouchons de ses bouteilles de Caff\u00e8 Latte et les a remplac\u00e9s par un manchon r\u00e9tractable, tout en hauteur, qui assure une protection avant ouverture aussi herm\u00e9tique que les bouchons traditionnels. Ainsi, le retrait du bouchon permet de diminuer de 13% la quantit\u00e9 de plastique utilis\u00e9e par bouteille, soit une r\u00e9duction de 8,3 tonnes par an en moyenne, au global de la gamme. De plus, cette solution est plus pratique que le bouchon solidaire pour l\u2019utilisateur qui souhaite boire directement au goulot, ce qui est le cas de 7 consommateurs de Caff\u00e8 Latte de Lactel\u00ae sur 10. Ces boissons de 200 ml \u00e9tant souvent consomm\u00e9es d\u2019une traite au petit d\u00e9jeuner, plus de 80% des consommateurs d\u00e9clarent ne jamais utiliser le bouchon. Comme pour les anciennes bouteilles de Caff\u00e8 Latte, les nouvelles bouteilles sans bouchon sont souffl\u00e9es \u00e0 partir de granules de PEHD, directement dans les laiteries Lactel\u00ae, afin de r\u00e9duire les \u00e9missions de carbone li\u00e9es au transport. Le d\u00e9fi initial \u00e9tait en effet de taille : il s\u2019agissait de trouver un syst\u00e8me parvenant \u00e0 concilier \u00e0 la fois praticit\u00e9 et r\u00e9sistance, pour une fermeture prot\u00e9geant parfaitement le produit sur le plan sanitaire, tout en limitant l\u2019usage du plastique. La surface du goulot devait elle aussi \u00eatre prot\u00e9g\u00e9e pour permettre de boire facilement \u00e0 la bouteille. Une innovation qui a n\u00e9cessit\u00e9 une adaptation de la cha\u00eene de production de la part du leader des produits laitiers. De nombreux tests industriels ont donc d\u00fb \u00eatre r\u00e9alis\u00e9s afin de trouver le bon dimensionnement du sleeve pour un recouvrement optimal du goulot et de l\u2019opercule. L\u2019enjeu \u00e9tait aussi de permettre une ouverture facile, en un seul geste : un pari r\u00e9ussi gr\u00e2ce \u00e0 un syst\u00e8me ing\u00e9nieux de pr\u00e9d\u00e9coupe. Test\u00e9 fin 2023 en partenariat avec les magasins Carrefour, le nouveau format a remport\u00e9 l\u2019adh\u00e9sion des consommateurs.<\/p>","protected":false},"excerpt":{"rendered":"

Depuis le 3 juillet 2024, la directive europ\u00e9enne SUP (Single Use Plastic) relative aux plastiques \u00e0 usage unique rend obligatoires les bouchons solidaires, c\u2019est-\u00e0-dire attach\u00e9s au goulot, pour toutes les boissons en bouteille plastique jusqu\u2019\u00e0 3 litres. Lactel\u00ae l\u2019a devanc\u00e9e en pr\u00e9parant, depuis plus de deux ans, un syst\u00e8me alternatif de fermeture, \u00e0 la fois […]<\/p>","protected":false},"author":2,"featured_media":41850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":7,"footnotes":""},"categories":[28,26,4,65],"tags":[],"class_list":["post-41849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-laterale","category-lineaires","category-vu-dans-le-mag"],"acf":[],"yoast_head":"\nQuand le bouchon laisse place \u00e0 un sleeve r\u00e9tractable - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/quand-le-bouchon-laisse-place-a-un-sleeve-retractable\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand le bouchon laisse place \u00e0 un sleeve r\u00e9tractable - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Depuis le 3 juillet 2024, la directive europ\u00e9enne SUP (Single Use Plastic) relative aux plastiques \u00e0 usage unique rend obligatoires les bouchons solidaires, c\u2019est-\u00e0-dire attach\u00e9s au goulot, pour toutes les boissons en bouteille plastique jusqu\u2019\u00e0 3 litres. 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