{"id":41932,"date":"2024-09-05T00:29:00","date_gmt":"2024-09-04T22:29:00","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=41932"},"modified":"2024-09-06T00:33:29","modified_gmt":"2024-09-05T22:33:29","slug":"aptar-et-sopost-optimisent-lechantillonage-de-memo-paris","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/aptar-et-sopost-optimisent-lechantillonage-de-memo-paris\/","title":{"rendered":"Aptar et SoPost optimisent l\u2019\u00e9chantillonage de Memo Paris"},"content":{"rendered":"<p><strong>Aptar Beauty et SoPost s\u2019associent pour r\u00e9volutionner l\u2019exp\u00e9rience de d\u00e9couverte d\u2019un produit. En combinant l\u2019expertise d\u2019Aptar Beauty dans la conception et la production d\u2019\u00e9chantillons avec l\u2019exp\u00e9rience de SoPost en mati\u00e8re d\u2019\u00e9chantillonnage digital et de logistique, ce partenariat offre de nouvelles perspectives marketing uniques pour les marques.<\/strong><\/p>\n\n\n\n<p>Aptar et SoPost ont travaill\u00e9 conjointement \u00e0 mettre en place un syst\u00e8me de campagne d\u2019\u00e9chantillonnage r\u00e9ussie, depuis la fabrication jusqu\u2019aux retours apr\u00e8s essai, qui s\u2019inscrive dans une d\u00e9marche durable et respectueuse du consentement du consommateur. Bas\u00e9 sur ce mod\u00e8le, Aptar Beauty fabrique et conditionne les \u00e9chantillons, et SoPost fa\u00e7onne les campagnes digitales, g\u00e8re la logistique de distribution ainsi que la performance de la campagne. \u00ab Notre partenariat avec SoPost est une vraie plus-value pour nos clients. Comme nous travaillons en amont des projets des marques, nous pouvons les inviter \u00e0 anticiper leurs futures campagnes d\u2019activation marketing en recommandant le bon format d\u2019\u00e9chantillon selon le canal de distribution \u00bb, Sav\u00e9ria Guelfucci, directrice marketing Turnkey Solutions by Aptar Beauty\u2122.<\/p>\n\n\n\n<p>Exemple concret avec la derni\u00e8re campagne de distribution d\u2019\u00e9chantillons de la maison de parfum Memo Paris, qui a choisi la solution packaging Imagin coupl\u00e9e \u00e0 l\u2019expertise digitale et logistique de SoPost. S\u2019inscrivant dans une offre packaging full service, Imagin se pr\u00e9sente sous un format spray extra plat, l\u00e9ger, personnalisable et compatible avec les exigences du e-commerce et une distribution postale \u00e9conomique. La technologie SoPost a ensuite permis \u00e0 la marque d\u2019identifier et de qualifier les bons consommateurs et de suivre leur parcours de d\u00e9couverte produit, de collecter et d\u2019analyser leurs avis et de comprendre leurs intentions d\u2019achat. Le tout en enrichissant la base de donn\u00e9es CRM de la marque. \u00ab&nbsp;Chez SoPost, nous souhaitons aller plus loin en offrant \u00e0 nos clients un accompagnement 360\u00b0. Nous nous attachons \u00e0 une optimisation des process dans leur globalit\u00e9 pour une production cibl\u00e9e et raisonn\u00e9e. Notre partenariat avec Aptar Beauty, qui intervient en amont des projets, permet aux marques de mieux penser la production, et donc de limiter les co\u00fbts autant que le gaspillage&nbsp;\u00bb, ajoute H\u00e9l\u00e8ne Tournesac, en charge des partenariats marques France de SoPost.<\/p>\n\n\n\n<p>Autre avantage&nbsp;: la visibilit\u00e9 globale sur le retroplanning et l\u2019allocation budg\u00e9taire exhaustive de la fabrication \u00e0 l\u2019activation marketing, lui a permis de promouvoir le projet en interne et de convaincre les march\u00e9s. \u00ab&nbsp;Chez Memo Paris, nous voulons que chaque interaction avec notre marque soit agr\u00e9able et m\u00e9morable, et l\u2019\u00e9chantillonnage de produits est un point de contact cl\u00e9 dans notre exp\u00e9rience de marque. Ce partenariat nous permet de cibler les bonnes personnes et d\u2019am\u00e9liorer notre exp\u00e9rience consommateur, mais de mani\u00e8re rentable et efficace, en minimisant le gaspillage et en maximisant le retour sur investissement&nbsp;\u00bb, Arthur Courtois-d\u2019Auzac, responsable du digital chez Memo International.<\/p>","protected":false},"excerpt":{"rendered":"<p>Aptar Beauty et SoPost s\u2019associent pour r\u00e9volutionner l\u2019exp\u00e9rience de d\u00e9couverte d\u2019un produit. En combinant l\u2019expertise d\u2019Aptar Beauty dans la conception et la production d\u2019\u00e9chantillons avec l\u2019exp\u00e9rience de SoPost en mati\u00e8re d\u2019\u00e9chantillonnage digital et de logistique, ce partenariat offre de nouvelles perspectives marketing uniques pour les marques. Aptar et SoPost ont travaill\u00e9 conjointement \u00e0 mettre en [&hellip;]<\/p>","protected":false},"author":2,"featured_media":41933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":2,"footnotes":""},"categories":[28,4],"tags":[],"class_list":["post-41932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-lineaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aptar et SoPost optimisent l\u2019\u00e9chantillonage de Memo Paris - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/aptar-et-sopost-optimisent-lechantillonage-de-memo-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aptar et SoPost optimisent l\u2019\u00e9chantillonage de Memo Paris - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Aptar Beauty et SoPost s\u2019associent pour r\u00e9volutionner l\u2019exp\u00e9rience de d\u00e9couverte d\u2019un produit. En combinant l\u2019expertise d\u2019Aptar Beauty dans la conception et la production d\u2019\u00e9chantillons avec l\u2019exp\u00e9rience de SoPost en mati\u00e8re d\u2019\u00e9chantillonnage digital et de logistique, ce partenariat offre de nouvelles perspectives marketing uniques pour les marques. 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