{"id":42583,"date":"2024-11-07T01:23:25","date_gmt":"2024-11-07T00:23:25","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=42583"},"modified":"2024-11-08T00:16:00","modified_gmt":"2024-11-07T23:16:00","slug":"tri-des-dechets-sensibiliser-les-jeunes-par-le-jeu-video","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/tri-des-dechets-sensibiliser-les-jeunes-par-le-jeu-video\/","title":{"rendered":"Tri des d\u00e9chets : sensibiliser les jeunes par le jeu vid\u00e9o"},"content":{"rendered":"<p><strong>Afin de familiariser encore plus les fran\u00e7ais, et notamment les jeunes, \u00e0 la signal\u00e9tique \u00ab Info-tri \u00bb, le minist\u00e8re de la Transition \u00e9cologique, de l\u2019\u00c9nergie, du Climat et de la Pr\u00e9vention des risques, lance une exp\u00e9rience au sein du jeu vid\u00e9o \u00ab Fortnite \u00bb. Cette collaboration, en lien avec dentsu France et l\u2019Agence GamersOrigin, offre aux joueurs une exp\u00e9rience immersive et ludique afin de les sensibiliser au tri de leurs d\u00e9chets au quotidien.<\/strong><\/p>\n\n\n\n<p>Le jeu \u00ab Tri\u2019Athlon \u00bb d\u00e9velopp\u00e9 au sein de l&rsquo;univers de Fortnite, plonge les joueurs dans une ville qui croule sous les d\u00e9chets o\u00f9 leur mission est de redonner vie \u00e0 cet environnement en collectant, triant et r\u00e9parant des objets. Avec l\u2019aide de l\u2019Info-tri et \u00e0 travers plusieurs qu\u00eates, ils exp\u00e9rimentent les \u00e9tapes du tri : choisir le bon bac, d\u00e9bloquer progressivement des points de collecte essentiels (pharmacies, supermarch\u00e9s), livrer des objets \u00e0 des associations en passant \u00e9galement par la d\u00e9chetterie. Chaque session de jeu permet d\u2019am\u00e9liorer son score en int\u00e9grant les le\u00e7ons de tri et en appliquant les principes des 3R au quotidien (R\u00e9duire, R\u00e9utiliser, Recycler).<\/p>\n\n\n\n<p>Pour renforcer cette exp\u00e9rience, un site internet d\u00e9di\u00e9 a \u00e9t\u00e9 mis en place. Il offre aux joueurs toutes les informations n\u00e9cessaires sur l\u2019op\u00e9ration, les d\u00e9fis \u00e0 relever ainsi que les messages de pr\u00e9vention \u00e0 retenir. Les participants pourront y partager leurs scores, avec \u00e0 la cl\u00e9 des lots cadeaux. En collaboration avec le groupe de communication dentsu France, qui a pilot\u00e9 le projet, et l\u2019Agence GamersOrigin, en charge de la production du jeu, cette exp\u00e9rience sur Fortnite permet de s&rsquo;inscrire dans une strat\u00e9gie de communication visant sp\u00e9cifiquement les jeunes g\u00e9n\u00e9rations, un public majoritaire sur cette plateforme.<\/p>\n\n\n\n<p>Au-del\u00e0 de cette collaboration, la campagne Info-Tri est d\u00e9ploy\u00e9e sur de multiples canaux de m\u00e9dias. En parall\u00e8le, des partenariats avec des cr\u00e9ateurs de contenu sur TikTok ont \u00e9t\u00e9 nou\u00e9s pour qu&rsquo;ils \u00e9voquent l&rsquo;Info-tri dans leurs publications, ciblant ainsi une communaut\u00e9 \u00e0 la recherche d\u2019astuces de rangement, de nettoyage et de tri.<\/p>","protected":false},"excerpt":{"rendered":"<p>Afin de familiariser encore plus les fran\u00e7ais, et notamment les jeunes, \u00e0 la signal\u00e9tique \u00ab Info-tri \u00bb, le minist\u00e8re de la Transition \u00e9cologique, de l\u2019\u00c9nergie, du Climat et de la Pr\u00e9vention des risques, lance une exp\u00e9rience au sein du jeu vid\u00e9o \u00ab Fortnite \u00bb. Cette collaboration, en lien avec dentsu France et l\u2019Agence GamersOrigin, offre [&hellip;]<\/p>","protected":false},"author":2,"featured_media":42584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":4,"footnotes":""},"categories":[5,28,81],"tags":[],"class_list":["post-42583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tri des d\u00e9chets : sensibiliser les jeunes par le jeu vid\u00e9o - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/tri-des-dechets-sensibiliser-les-jeunes-par-le-jeu-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tri des d\u00e9chets : sensibiliser les jeunes par le jeu vid\u00e9o - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Afin de familiariser encore plus les fran\u00e7ais, et notamment les jeunes, \u00e0 la signal\u00e9tique \u00ab Info-tri \u00bb, le minist\u00e8re de la Transition \u00e9cologique, de l\u2019\u00c9nergie, du Climat et de la Pr\u00e9vention des risques, lance une exp\u00e9rience au sein du jeu vid\u00e9o \u00ab Fortnite \u00bb. 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