{"id":42651,"date":"2024-11-18T00:03:42","date_gmt":"2024-11-17T23:03:42","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=42651"},"modified":"2024-11-19T00:03:49","modified_gmt":"2024-11-18T23:03:49","slug":"la-realite-augmentee-sinvite-dans-les-decors","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/la-realite-augmentee-sinvite-dans-les-decors\/","title":{"rendered":"La r\u00e9alit\u00e9 augment\u00e9e s\u2019invite dans les d\u00e9cors"},"content":{"rendered":"<p><strong>Rissmann combine plusieurs technologies pour cr\u00e9er un design captivant pour \u00e9veiller tous les sens. Toutes les cr\u00e9ations sont r\u00e9alis\u00e9es en interne, au sein du d\u00e9partement Design &amp; Innovation. Dernier exemple en date&nbsp;: une s\u00e9rigraphie RVB, combin\u00e9e au marquage \u00e0 chaud et au micro-gaufrage, bouscule l\u2019univers du packaging, avant de conduire \u00e0 une exp\u00e9rience multim\u00e9dia.<\/strong><\/p>\n\n\n\n<p>Les teintes particuli\u00e8rement intenses de cette nouvelle cr\u00e9ation proviennent d&rsquo;encres durables \u00e0 base d&rsquo;eau, qui ont \u00e9t\u00e9 s\u00e9rigraphi\u00e9es par LackWerkstatt sur du papier Fedrigoni noir, en utilisant \u00e9galement la technologie sp\u00e9cifique de l&rsquo;impression RVB. Les pigments nacr\u00e9s RVB de Merck interagissent de mani\u00e8re dynamique avec la lumi\u00e8re sous tous les angles, donnant vie \u00e0 cet univers.<\/p>\n\n\n\n<p>Le proc\u00e9d\u00e9 de marquage \u00e0 chaud a \u00e9t\u00e9 utilis\u00e9 pour ajouter des reflets m\u00e9talliques \u00e0 de minces anneaux ou pour imiter la poussi\u00e8re d&rsquo;\u00e9toiles scintillante. La finition par transfert or et le micro-gaufrage soulignent le relief textur\u00e9 de la plan\u00e8te, qui semble s&rsquo;\u00e9chapper de l&rsquo;arri\u00e8re-plan. Enfin, des pictogrammes, obtenus par transfert \u00e0 plat, r\u00e9v\u00e8lent des packagings et les logos, comme les \u00e9toiles de l&rsquo;univers.<\/p>\n\n\n\n<p>Ce packaging vibrant invite ensuite \u00e0 poursuivre le voyage et \u00e0 vivre une exp\u00e9rience multim\u00e9dia, en scannant un QR code qui plonge dans une autre dimension gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e, propuls\u00e9e par snoop it !&nbsp; &#8211; une marque de snoopstar.<\/p>\n\n\n\n<p>Pr\u00e9sent\u00e9 ici sur des sacs en papier recyclables, ce design peut \u00eatre utilis\u00e9 sur tout type d&#8217;emballage, \u00e0 condition d&rsquo;\u00eatre imprim\u00e9 sur du papier de couleur fonc\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rissmann combine plusieurs technologies pour cr\u00e9er un design captivant pour \u00e9veiller tous les sens. Toutes les cr\u00e9ations sont r\u00e9alis\u00e9es en interne, au sein du d\u00e9partement Design &amp; Innovation. Dernier exemple en date&nbsp;: une s\u00e9rigraphie RVB, combin\u00e9e au marquage \u00e0 chaud et au micro-gaufrage, bouscule l\u2019univers du packaging, avant de conduire \u00e0 une exp\u00e9rience multim\u00e9dia. Les [&hellip;]<\/p>","protected":false},"author":2,"featured_media":42652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,81,6],"tags":[],"class_list":["post-42651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-packaging","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La r\u00e9alit\u00e9 augment\u00e9e s\u2019invite dans les d\u00e9cors - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/la-realite-augmentee-sinvite-dans-les-decors\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La r\u00e9alit\u00e9 augment\u00e9e s\u2019invite dans les d\u00e9cors - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Rissmann combine plusieurs technologies pour cr\u00e9er un design captivant pour \u00e9veiller tous les sens. Toutes les cr\u00e9ations sont r\u00e9alis\u00e9es en interne, au sein du d\u00e9partement Design &amp; Innovation. Dernier exemple en date&nbsp;: une s\u00e9rigraphie RVB, combin\u00e9e au marquage \u00e0 chaud et au micro-gaufrage, bouscule l\u2019univers du packaging, avant de conduire \u00e0 une exp\u00e9rience multim\u00e9dia. 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