{"id":42688,"date":"2024-11-22T00:07:55","date_gmt":"2024-11-21T23:07:55","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=42688"},"modified":"2024-11-22T00:07:57","modified_gmt":"2024-11-21T23:07:57","slug":"un-nouveau-logo-pour-le-conseil-national-de-lemballage","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/un-nouveau-logo-pour-le-conseil-national-de-lemballage\/","title":{"rendered":"Un nouveau logo pour le Conseil National de l\u2019Emballage"},"content":{"rendered":"<p><strong>27 ans apr\u00e8s sa mise en service, l\u2019identit\u00e9 visuelle du Conseil National de l\u2019Emballage (CNE) \u00e9volue pour mieux coller \u00e0 ses missions et favoriser sa visibilit\u00e9.<\/strong><\/p>\n\n\n\n<p>L\u2019oeuf historique, et symbole universel de l\u2019emballage, garde toute sa place dans ce design r\u00e9nov\u00e9, en se positionnant \u00e0 c\u00f4t\u00e9 d\u2019une identit\u00e9 typographique moderne et lisible. Elle est sign\u00e9e d\u2019un slogan \u00ab Engag\u00e9 pour le Juste Emballage \u00bb qui rappelle que le CNE est compos\u00e9 de 40 adh\u00e9rents qui incarnent et font vivre cette notion d\u2019emballage n\u00e9cessaire, car utile, tout en veillant \u00e0 toujours moins impacter l\u2019environnement.<\/p>\n\n\n\n<p>\u00ab Notre logo commen\u00e7ait \u00e0 dater, notamment en termes de visibilit\u00e9 sur les r\u00e9seaux sociaux ou sur les \u00e9v\u00e9nements sur lesquels nous prenons r\u00e9guli\u00e8rement la parole aux c\u00f4t\u00e9s de nos adh\u00e9rents et de nos parties prenantes \u00bb,pr\u00e9cise BrunoSiri, d\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral du CNE.<\/p>\n\n\n\n<p>Alors que l\u2019emballage fait r\u00e9guli\u00e8rement l\u2019objet de critiques et de pressions de la part de nombreuses parties prenantes, les acteurs du secteur, ont besoin de recommandations, de bonnes pratiques et de prises de positions pour clarifier le discours et donner un cap \u00e0 l\u2019emballage, explique le CNE. \u00ab C\u2019est toute la notion du \u201cJuste Emballage\u201d qui signe notre nouveau logo \u00bb, souligne Bruno Siri.<\/p>\n\n\n\n<p>\u00ab L\u2019emballage fait sa part pour limiter les impacts du couple produit-emballage sur l\u2019environnement \u00bb, assure Michel Fontaine, pr\u00e9sident du CNE, \u00ab notre r\u00f4le est aussi de remettre les choses en perspective, de r\u00e9pondre aux attaques &#8211; souvent injustifi\u00e9es &#8211; et de rassembler nos adh\u00e9rents derri\u00e8re une ligne de conduite strat\u00e9gique. Ce nouveau logo, plus institutionnel et plus lisible, permet donc de mieux asseoir notre r\u00f4le d\u2019autorit\u00e9 morale \u00bb.<\/p>\n\n\n\n<p>Pour r\u00e9aliser ce logo, le Conseil National de l\u2019Emballage a fait appel \u00e0 son prestataire sp\u00e9cialiste de la communication RSE, Oua\u00ef\u00efe cici, qui accompagne le CNE dans sa communication depuis 10 ans.<\/p>\n\n\n\n<p>\u00ab Il s\u2019agissait de garder les marqueurs historiques de l\u2019identit\u00e9 visuelle du CNE tout en y apportant des composantes modernes qui r\u00e9affirment l\u2019autorit\u00e9 morale et d\u00e9ontologique du CNE au sein de son large \u00e9cosyst\u00e8me \u00bb, indique Yves Cappelaire, fondateur de Oua\u00ef\u00efe cici. \u00ab Il veut indiquer \u00e9galement l\u2019int\u00e9gration du secteur de l\u2019emballage dans une \u00e9conomie plus circulaire et plus responsable \u00bb.<\/p>\n\n\n\n<p>Cette nouvelle identit\u00e9 sera d\u00e9ploy\u00e9e \u00e0 partir du 18 novembre 2024 sur les diff\u00e9rents supports de communication.<\/p>","protected":false},"excerpt":{"rendered":"<p>27 ans apr\u00e8s sa mise en service, l\u2019identit\u00e9 visuelle du Conseil National de l\u2019Emballage (CNE) \u00e9volue pour mieux coller \u00e0 ses missions et favoriser sa visibilit\u00e9. L\u2019oeuf historique, et symbole universel de l\u2019emballage, garde toute sa place dans ce design r\u00e9nov\u00e9, en se positionnant \u00e0 c\u00f4t\u00e9 d\u2019une identit\u00e9 typographique moderne et lisible. Elle est sign\u00e9e [&hellip;]<\/p>","protected":false},"author":2,"featured_media":42689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[5,28,81],"tags":[],"class_list":["post-42688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentaire","category-article-entier","category-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouveau logo pour le Conseil National de l\u2019Emballage - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/un-nouveau-logo-pour-le-conseil-national-de-lemballage\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau logo pour le Conseil National de l\u2019Emballage - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"27 ans apr\u00e8s sa mise en service, l\u2019identit\u00e9 visuelle du Conseil National de l\u2019Emballage (CNE) \u00e9volue pour mieux coller \u00e0 ses missions et favoriser sa visibilit\u00e9. 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