{"id":43155,"date":"2024-12-20T01:35:44","date_gmt":"2024-12-20T00:35:44","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=43155"},"modified":"2024-12-20T01:36:39","modified_gmt":"2024-12-20T00:36:39","slug":"bosch-opte-pour-des-emballages-differencies-par-canaux-de-distribution","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/bosch-opte-pour-des-emballages-differencies-par-canaux-de-distribution\/","title":{"rendered":"Bosch opte pour des emballages diff\u00e9renci\u00e9s par canaux de distribution"},"content":{"rendered":"<p><strong>Bosch Power Tools choisit de diff\u00e9rencier ses emballages en fonction des canaux de distribution. L&rsquo;avantage de la diff\u00e9renciation par canal est qu&rsquo;elle permet de concevoir des emballages sp\u00e9cifiquement adapt\u00e9s aux exigences de chaque canal de distribution. Pour ce faire, la marque de bricolage a fait appel \u00e0 l\u2019expertise emballage de STI Group.<\/strong><\/p>\n\n\n\n<p>Une solution 2-en-1 a \u00e9t\u00e9 d\u00e9ploy\u00e9e. L&#8217;emballage destin\u00e9 \u00e0 la vente au d\u00e9tail doit avoir un fort impact visuel en rayon, en utilisant une identit\u00e9 de marque et des images color\u00e9es, tout en fournissant au consommateur toutes les informations n\u00e9cessaires pour prendre une d\u00e9cision d&rsquo;achat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/12\/Bosch2-1.jpg\" alt=\"\" class=\"wp-image-43160\" width=\"834\" height=\"420\" srcset=\"https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/12\/Bosch2-1.jpg 800w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/12\/Bosch2-1-300x151.jpg 300w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/12\/Bosch2-1-768x387.jpg 768w, https:\/\/www.emballagedigest.fr\/wp-content\/uploads\/2024\/12\/Bosch2-1-18x9.jpg 18w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<p>En revanche, l&#8217;emballage pour le commerce en ligne r\u00e9pond \u00e0 des exigences logistiques : id\u00e9alement, un emballage robuste pr\u00eat \u00e0 \u00eatre exp\u00e9di\u00e9 dans son propre contenant (SIOC &#8211; Ship In Own Container) sans n\u00e9cessiter d&#8217;emballage suppl\u00e9mentaire. L&#8217;emballage pour le commerce en ligne peut \u00e9galement se passer des \u00e9l\u00e9ments superflus propres \u00e0 la vente au d\u00e9tail, tels que les languettes ou les perforations pour suspendre sur des broches Eurohooks. L&#8217;emballage en ligne se distingue \u00e9galement visuellement de l&#8217;emballage de vente au d\u00e9tail.<\/p>\n\n\n\n<p>Son aspect naturel s&rsquo;accorde avec un mode de vie DIY (Do It Yourself) et renforce l&rsquo;exp\u00e9rience de la marque \u00e0 travers des \u00e9l\u00e9ments durables, tels que l&rsquo;utilisation de mat\u00e9riaux recycl\u00e9s bruns et une impression avec une image stylis\u00e9e en deux couleurs, qui utilise moins d&rsquo;encre.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bosch Power Tools choisit de diff\u00e9rencier ses emballages en fonction des canaux de distribution. L&rsquo;avantage de la diff\u00e9renciation par canal est qu&rsquo;elle permet de concevoir des emballages sp\u00e9cifiquement adapt\u00e9s aux exigences de chaque canal de distribution. Pour ce faire, la marque de bricolage a fait appel \u00e0 l\u2019expertise emballage de STI Group. Une solution 2-en-1 [&hellip;]<\/p>","protected":false},"author":2,"featured_media":43156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":0,"footnotes":""},"categories":[28,11,8],"tags":[],"class_list":["post-43155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-emballages","category-industrie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bosch opte pour des emballages diff\u00e9renci\u00e9s par canaux de distribution - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/bosch-opte-pour-des-emballages-differencies-par-canaux-de-distribution\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bosch opte pour des emballages diff\u00e9renci\u00e9s par canaux de distribution - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"Bosch Power Tools choisit de diff\u00e9rencier ses emballages en fonction des canaux de distribution. L&rsquo;avantage de la diff\u00e9renciation par canal est qu&rsquo;elle permet de concevoir des emballages sp\u00e9cifiquement adapt\u00e9s aux exigences de chaque canal de distribution. Pour ce faire, la marque de bricolage a fait appel \u00e0 l\u2019expertise emballage de STI Group. 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