{"id":43442,"date":"2025-01-28T08:53:25","date_gmt":"2025-01-28T07:53:25","guid":{"rendered":"https:\/\/www.emballagedigest.fr\/?p=43442"},"modified":"2025-01-29T00:18:27","modified_gmt":"2025-01-28T23:18:27","slug":"aptar-beauty-revolutionne-le-parfum-nomade","status":"publish","type":"post","link":"https:\/\/www.emballagedigest.fr\/en\/aptar-beauty-revolutionne-le-parfum-nomade\/","title":{"rendered":"Aptar Beauty r\u00e9volutionne le parfum nomade"},"content":{"rendered":"

D\u00e9voil\u00e9 sur le salon Paris Packaging Week qui se tient actuellement \u00e0 Paris Versailles Expo, Nomad Refill lanc\u00e9 par Aptar Beauty est le premier vaporisateur de sac 10 ml du march\u00e9 qui se recharge directement sur le flacon de parfum, de mani\u00e8re rapide, propre et s\u00e9curis\u00e9e.<\/strong><\/p>\n\n\n\n

Dynamique, le secteur des mini-parfums entre 8 et 20 ml enregistre des croissances \u00e0 deux chiffres. Si l\u2019engouement est r\u00e9el, la plupart des vaporisateurs de sac, ou formats de voyage, ne sont pas rechargeables ou n\u00e9cessitent l\u2019utilisation d\u2019un entonnoir ou un autre outil, ce qui peut \u00eatre salissant et comporte un risque de fuite ou de sur-remplissage. Ces syst\u00e8mes n\u00e9cessitent \u00e9galement pour certains l’achat d’un flacon de recharge suppl\u00e9mentaire. \u00ab Les syst\u00e8mes alternatifs pr\u00e9sents sur le march\u00e9 n\u00e9cessitent une action de pompage prolong\u00e9e pour transf\u00e9rer le liquide, ce que les consommateurs et les marques peuvent juger trop compliqu\u00e9, peu \u00e9l\u00e9gant et difficile \u00bb, explique Sophie Magdelaine, Responsable Senior de la Plateforme Globale Fragrance chez Aptar Beauty.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Avec Nomad Refill propos\u00e9 en format 10 ml, Aptar Beauty souhaite donc am\u00e9liorer l’exp\u00e9rience de recharge \u00e0 domicile. Le syst\u00e8me a \u00e9t\u00e9 repens\u00e9 enti\u00e8rement : la solution se veut simple et pratique, sans accessoire, gr\u00e2ce \u00e0 un connecteur int\u00e9gr\u00e9 brevet\u00e9. \u00ab Nous garantissons une recharge en cinq secondes directement \u00e0 partir du flacon d\u2019origine, sans risque de fuite et en toute s\u00e9curit\u00e9. Il faut juste que le parfum soit \u00e9quip\u00e9 d\u2019une pompe \u00e0 visser SNI15, ce qui est le cas d\u2019un nombre croissant des derniers lancements du march\u00e9 qui se veulent rechargeables \u00bb, poursuit la porte-parole d\u2019Aptar Beauty.<\/p>\n\n\n\n

En pratique, la gestuelle est simple : il suffit de d\u00e9visser la pompe du flacon de parfum et de retirer le capot inf\u00e9rieur de la base de Nomad Refill ; de visser le connecteur de Nomad Refill sur le flacon de parfum et de le retourner ; et de tirer l\u00e9g\u00e8rement sur Nomad Refill pour activer le processus de recharge par gravit\u00e9. La recharge s’arr\u00eate automatiquement, laissant un espace d’expansion dans le flacon pour \u00e9viter tout risque de sur-remplissage ou de surpression. Une fois rempli, le flacon est \u00e0 remettre \u00e0 l’endroit avant de retirer Nomad Refill.<\/p>\n\n\n\n

Cette technologie innovante est \u00e9tanche et \u00e9vite toute fuite, tout en prot\u00e9geant la formule du contact avec l’air pendant son utilisation, pour maintenir l’int\u00e9grit\u00e9 olfactive optimale du jus. Les consommateurs peuvent d\u2019ailleurs contr\u00f4ler la quantit\u00e9 de recharge d\u00e9sir\u00e9e en rel\u00e2chant simplement la pression sur le flacon.<\/p>\n\n\n\n

\u00ab Le march\u00e9 est pr\u00eat pour cette innovation. Les formats mini sont en plein essor, tout particuli\u00e8rement dans la cat\u00e9gorie des formats rechargeables \u00e0 domicile. Ils ne sont plus consid\u00e9r\u00e9s comme inf\u00e9rieurs aux flacons de parfum. Une \u00e9tude* men\u00e9e par IPSOS en France et en Chine a confirm\u00e9 les avantages per\u00e7us de cette nouvelle technologie aupr\u00e8s des consommateurs qui ont \u00e9t\u00e9 s\u00e9duits par le concept :  97 % des utilisateurs de parfums en Chine et 81 % en France ach\u00e8teraient ce produit, avec un int\u00e9r\u00eat particuli\u00e8rement prononc\u00e9 en France parmi les acheteurs de parfums ultra-luxe et de niche. La valeur per\u00e7ue de Nomad Refill est \u00e9quivalente \u00e0 celle d\u2019un flacon de parfum lorsqu\u2019il est vendu seul, tout particuli\u00e8rement lorsqu’il est orn\u00e9 d\u2019\u00e9tui personnalis\u00e9 \u00bb, indique Aptar Beauty.<\/p>\n\n\n\n

Enti\u00e8rement personnalisable, Nomad Refill peut \u00eatre habill\u00e9 de diff\u00e9rents types de d\u00e9cors pour un rendu lifestyle, prestige ou niche : coloration, gravure m\u00e9tallique, jusqu’aux finitions les plus \u00e9labor\u00e9es. Les marques peuvent \u00e9galement opter pour un \u00e9crin de luxe, unique et personnalis\u00e9, imagin\u00e9 en co-d\u00e9veloppement avec l’\u00e9quipe Custom d’Aptar Beauty, \u00e0 l’instar de la tendance des \u00e9tuis ultra-personnalis\u00e9s haut de gamme pour les rouges \u00e0 l\u00e8vres.<\/p>\n\n\n\n

Nomad Refill est disponible en version pilote standard (flacon transparent et capots personnalisables). Pour les marques, Aptar Beauty propose le full service, avec remplissage et livraison pr\u00eat \u00e0 l’emploi.<\/p>\n\n\n\n

*Test d’innovation IPSOS men\u00e9 en ligne aupr\u00e8s de 150 consommateurs de parfums fins (femmes) en France et en Chine (T4 2023). <\/em>La performance de chaque innovation dans son contexte concurrentiel compar\u00e9e aux quintiles de la base de donn\u00e9es IPSOS construite sur la performance relative par rapport \u00e0 la concurrence.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

D\u00e9voil\u00e9 sur le salon Paris Packaging Week qui se tient actuellement \u00e0 Paris Versailles Expo, Nomad Refill lanc\u00e9 par Aptar Beauty est le premier vaporisateur de sac 10 ml du march\u00e9 qui se recharge directement sur le flacon de parfum, de mani\u00e8re rapide, propre et s\u00e9curis\u00e9e. Dynamique, le secteur des mini-parfums entre 8 et 20 […]<\/p>","protected":false},"author":2,"featured_media":43443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"iawp_total_views":14,"footnotes":""},"categories":[28,81,6],"tags":[],"class_list":["post-43442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-entier","category-packaging","category-parfumerie-cosmetique"],"acf":[],"yoast_head":"\nAptar Beauty r\u00e9volutionne le parfum nomade - Emballage Digest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emballagedigest.fr\/en\/aptar-beauty-revolutionne-le-parfum-nomade\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aptar Beauty r\u00e9volutionne le parfum nomade - Emballage Digest\" \/>\n<meta property=\"og:description\" content=\"D\u00e9voil\u00e9 sur le salon Paris Packaging Week qui se tient actuellement \u00e0 Paris Versailles Expo, Nomad Refill lanc\u00e9 par Aptar Beauty est le premier vaporisateur de sac 10 ml du march\u00e9 qui se recharge directement sur le flacon de parfum, de mani\u00e8re rapide, propre et s\u00e9curis\u00e9e. 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